5 deadly mistakes that’ll sabotage your social media marketing

Bako Yila

Bako YilaBako Yila is an entrepreneur and the founder of sandalili.com a blog for small business and tools to building a better business. You can follow Yila Bako on twitter @yilabako

Social media marketing is what small, medium, established, local business is doing.

The frequency of using social media keeps growing and there is no sign of slowing down. Although Facebook appears to still lead the way.

Facebook users report that they visit the site daily (55% visit several times a day, and 22% visit about once per day.

Which each day sees more of the business starting their social media marketing to promote their brand, build more customers and to increase sales.

The basic reason why they use social media as a platform is where the crowd is. You’ll find customers and still target the next generation of customers.

According to report, three-quarters of facebook users and that of Instagram users use each site daily. Twitter, Pinterest, and Linkedin are all following closely.

Even with the crowd, not many benefits from it, due to certain mistakes they’re doing that’s sabotaging their effort.

You may have been asking questions:

  • Why is my social media marketing campaign going nowhere?
  • What are the things other marketers are doing that am not doing?
  • What must I do?

In life mistakes are possible and so also is in the case of social media marketing. But some don’t realize that they’re making too many mistakes and that has reduced their followers and conversion rate.

To be able to overcome such mistakes, you’ll need to identify the problem.

If you’re ready, let’s dive in.

5 deadly mistakes that’ll sabotage your social media marketing

  1. Not identifying your target audience

This is the first mistake and the most important one. Without identifying your target audience, you may well be like flogging a dead horse.

You’ll need to know the age, type and who uses the social media platform before you determine which of the platform will best fit your needs.

According to report, 75% of male internet users are on Facebook as well as 83% of female internet users.

While 32% of teenagers consider Instagram to be the most important social network and 81% of millennials check Twitter at least once per day.

Because you know who uses which platform, then move to the next step where you can identify why they’re using the platform.

For instance, teenagers consider Instagram as a platform because it uses images more than any platform. So that images is what is pushing them to the platform.

You work hard, post great content, but in the end, you’ll get little or nothing in return.

  1. Not developing a social media marketing strategy

Because many are doing social media marketing, you jumped right in without a solid media marketing strategy.

Without a proper plan of action, your marketing will not yield the desired result.

That’s why developing a plan is key to success in your marketing. In putting your plan, it should be such that it builds up your brand presence and is sustainable.

Your strategy of action can include:

  • Mission
  • Goals you intend to achieve
  • Target audience
  • Time of post
  • Budgeting on advertising
  • Frequency of posting
  • Building your team

Without having the needed design to achieve a long-term goal in place, social media marketing will such your productive hours, resources and yet have nothing in return.

  1. Buying followers from third party sites

in a bid to increase my social media followers I decided to buy followers from a third party website.

The result was amazing, in as little as 48 hours later, I got over 1200 followers, an increase of more than 700%.

With that excitement, I began to post, but there was little engagement to what I post. The outcome was really poor.

The simple reason is, the audience following me were not targeted and this is what you get when you buy followers from cheap sites.

Some don’t even send followers that are sent your way are not even real followers. Some have created several social media account and thus use the account to sent fake followers.

The way you do keyword research should so also is with social media marketing.

Buying followers that send in every dick and harry will not work and you might end up really disappointed.

  1. Not becoming active

Not becoming active will really make your social media marketing not working as planned.

Some business becomes active when they only want to promote or sell their products.

If that’s the case, customers may begin to un follow you.

You need to devoid at least an hour of your day to respond to their comments, questions etc. that’ll give your followers a sense of belonging and also build a relationship which later can translate into trust with your followers.

Using the services of metricool, social pilot to schedule post can help your business to remain active always.

  1. Treating all social media platform the same

Yes, they’re all social media platform, but they all operate differently. So treating the audience across multiple social media platform, in the same way, can be counterproductive.

There is a reason why certain people are in particular social network. It could be the type of content, language, they brand they follow, a better place they connect to people etc.

For your effort to be productive, you need to learn how people communicate and engage across several social networks.

For instance, Instagram use among young adults is higher when you compare it with other platforms.

When compared to Facebook, older adults is joining at an alarming rate.

LinkedIn has long been especially popular with college graduates and high-income earners, and this trend continues to hold true.

This trend of usage shows the type of people and age bracket that frequently use these social media platform.

What older adults love is not what young adult want. Knowing all that difference is what will make your social media marketing really effective.


The trend will continue as more people try to join more than one social media platform. Therefore increasing the viability of social media marketing.

Even though social media marketing is popular, learning to do it the right way is what will give your marketing meaning and thus give you the required outcome at the end.


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