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Benefits of Social Media for Small Businesses

Darine Odigé

Darine Odigé

Social Media is really important. The truth is, nowadays if you can’t be found online through a simple Google search, you’re practically non-existent. On top of that, because social media is such a powerful tool, most customers and clients keep up with their favorite brands on Twitter, Facebook, Instagram and other mediums.

The reason for that is because nobody wants to read or get spam with long emails anymore; instead they want to control which brands to keep up with. However, this is not a bad thing for businesses, especially if you are a small business or just starting out, because as a company you do not want to waste resources by reaching out to people who are not interested in what you’re selling. For example, if you are selling houses your customers should be people who have jobs and are able to afford a house, a 16 year old should not be on your mailing list.

As a small business, your budget may not be able to support a social media team to monitor your brand online, but Metricool will allow you to have a social media presence and you might only need one person to monitor all of your social media accounts. Metricool is the ultimate tool to analyze, manage and measure the success of all your digital content.

Social Media Stats Metricool

Social Media Stats Metricool

As a small business, it is crucial for you to be on social media for these reasons and more:

People Should Recognize your Brand

For instance, on Twitter there are thousands of people online at all times, and it is so simple and easy to reach those all of those people at once. You can get instant feedback and interact with your audience. The more you do this, the more people will recognize your brand.

Build a Connection With Your Customers

On social media, you can interact with your audience by answering questions, thanking your customers and offer promotions to make your brand as personal and relatable as possible.

Create a Reputation for Your Brand

On social media people will let you know what they think of your brand, you can even have surveys. You can track what people are saying about your brand and take notes on the positive vs. the negative. You will get real data and can improve what you are doing wrong.

Word of Mouth can Make or Break your Brand

If you make one customer happy, their friends will hear about it and may give your business a try, vice versa. People tend to trust their families and friends opinions of a product before they try it for themselves. Often times, if a customer had a bad experience with your brand, it doesn’t matter if your product is great, they will tell other people not to buy your merchandises.

 

Metricool Analytics

How Can Metricool Help to Your Small Business?

Metricool will allow you to monitor all of your social media accounts on one platform. As you can see above, you can link your Twitter, Instagram, Facebook, LinkedIn accounts and even your blogs and Facebook Ads account if you have it.

The benefit of Metricool is that, it saves you time; instead of logging into each account separately, you can have access to all of them once. This tool also allows you to compare your accounts, therefore, you can see on which account that your audience is more present on. Although you may want to be on all of the social media platforms to reach more people, it is not a good idea, simply because your audience may mostly be on Facebook. On Metricool, you can track your interactions with your audience to see where you should be spending most of your resources or where you can post more contents. You can also create post ahead of time and schedule them to be posted on the date you choose, and on which social media platforms you want.

 

Social Media Content Scheduler

 

Metricool will allow you to track what’s trending thanks to its Twitter hashtag tracker. For example, on Twitter there’s always a something trending with a #hashtags which you can track to see what people are talking about. You can create your own hashtag and track it to see what people are saying about your brand, who’s tweeting or writing specifically to you, the places where the hashtag is trending topic, the most influential users, and much more.

 

Hashtag Tracker

Everything you will need to do for your social media accounts, now you can do them through Metricool and save time. As a small business, now you don’t need to worry about having a team to monitor all of your accounts if you have smaller budget, you just have to use your resources wisely. So, I encourage you to try Metricool today and start building your brand online!


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