How to Measure Hashtags

Laura Montells

Laura MontellsMetricool.com

Hashtags have become part of our technological culture in the still advancing 21st century. Their use is so widespread that even the traditional media have embraced them.

Interest: The word hashtag has been added to the renowned Oxford English Dictionary as of 2010. Not bad.

Although it’s true that most of us identify a word preceded by the pound symbol as a hashtag and know, more or less, about what it’s used for, we’re not always fully aware of its maximum potential. So today, Metricool wants to talk you through what a hashtag really is and the importance of applying a good strategy to measure it.

What is a Hashtag?

What does a hashtag mean? A hashtag is a label that identifies an idea, a concept, a brand or a fact. In a few words, a categorization system. A hashtag is the vehicle used by social media to compile everything that is said about a specific topic on the Network. These areas of social media include: social networks, social media aggregators, or even Bots so in vogue that they demand our attention.

At the same time, it’s an excellent tool to help you connect and meet other users that you wouldn’t know otherwise. You learn about what they share, like, complain about, etc. So not only does the interconnected universe know your content, hashtags allow you to meet and understand your audience.

 

Why to Measure and Monitor a Hashtag

Measuring a hashtag lets you make an active follow-up of your potential clients/users. It will be part of the basic investigation to develop a successful marketing strategy.

Which indicators do you need to measure the importance of a hashtag? As it happens with many aspects of Marketing in the new media, the answer is not static. You must adapt the different variables to the various cases. However, these variables remain the same: reach, generated tweets, generated conversations, retweets and their origin, active users and how influential they are.

That being said, the monitorization of our hashtags goes beyond our own small world. Think about it: you could know who says what and what is said about your competitors, identify and fill market niches…  Now doesn’t that sound good?

Knowing how to use hashtags is one of the pillars for your brand success on social media and its measurement is fundamental. This will become more clear when you face the challenge of organizing an event.

Hashtags and Events: The Perfect Tandem

Why are we saying this? Because both bring together the following: information gathering + event dissemination + sponsor acquisition for new events

Gathering: Bring together all attendees (present or virtual) in one concept that identifies you. And it will be these players who bring that concept to light! Essentially, free promotion that contributes to the proliferation of your brand or event.

Dissemination: Make your brand or company be heard in social networks and become a reference (or model) for the followers of your hashtag. This enables the possibility of becoming a trending topic in a specific time, which will depend on the number of hashtags on the day of the event, the number of attendees and the influencers who speak about it.

Sponsors: Having real data about the dissemination of your event helps to attract sponsors for future events. What does a sponsor want? Your brand to spread, reaching as many people as possible and making noise in social media.

 

Tags Metricool hashtag

Most mentioned words during #quondosrecord event

 

Improve using the measurements of your events through a hashtag. There is no result without measurement.

What´s the Anatomy of the Perfect Hashtag for my Event?

Does the perfect hashtag exist? Yes, but you need to know this key information to find the ideal one.

Memorable: It must be easily remembered to increase its effectiveness. It should summarize the event and identify it clearly. A very long hashtag will take too much space and it will be difficult to memorize.

Unique: It might sound obvious but it’s not. Metricool has found on several occasions, different events with the same hashtag. Make sure your hashtag hasn’t been used and if it was in the past, be sure it’s no longer in use.

Short and simple: It must be effective. Twitter has a limit of 140 characters. If you use every character on your hashtag, nothing about your event will be able to be live streamed or played back later.

Multichannel: Follow the hashtag in all social networks. Even the ones that weren’t in your scope in the first place. At the end of the day, the audience marks the path and you must adapt to their needs, their channels and their message tone.

Hashtag dissemination: Another key aspect is where to use your hashtag. The answer is simple: everywhere: e-mail, the event’s site, all landing pages, ads (including the animated ones), invitations and merchandising. In other words, everything related to the event.

Involving all participants, sponsors and attendees is key to the success of the event.

 

How to Measure a Hashtag with Metricool

Metricool has the capability to measure a hashtag on Twitter and monitor its results. It is a very easy-to-use option that will save you time as it gives you a hashtag report, putting all metrics in the same place in a very intuitive and complete report.

Hashtag Tracker tool

In your Metricool profile, both free and premium versions, you can find the Real-Time option. Once you access it, on the menu on the left you will find the hashtag tracker (#Tracker) that is for hashtag monitoring on Twitter. From our experience, 98% of hashtag activity comes from this platform.

 

hashtag tracker metricool

Hashtag monitoring on Twitter

For $9.99 you can monitor a hashtag for a 24-hour period. Once you have made your purchase, you’ll be able to configure the tracker options.

Add the Hashtag on Twitter that you want to Measure

In the #hashtag box, insert the hashtag of your company, event or promotion. You can also add the logo of your brand so you will have your corporate image in the final report.

Date, Time and Scheduling

You can measure past events retrospectively up to 7 days and schedule a measurement for a future date. You must include both the start time and date to launch the analysis

 

hastag tracker event

Monitor a Hashtag

Which data you will obtain

Metricool will cover all the relevant data providing a complete hashtag report with a very striking design including graphics, images and stats.

Real-time displays

In them they appear updated real-time data on the situation of your hashtag, most active users, comments, images, etc. These screens can be accompanied by the design of your brand and you can share them on Twitter to encourage your users to participate and generate branding. Real-time displays can be projected during events at times when the screen is not used or there is a break. The five screens that Metricool offers you are:

  • Summary: Where all data appears in abbreviated form.
  • Ranking of the most active participants in the hashtag
  • Ranking of participants with more potential impressions
  • Last published tweets containing the hashtag
  • Latest published images on twitter

 

Dashboard

Where all the results are displayed:

  • Activity graph: In this first section you will see the activity that has been on twitter with your hashtag and you can configure it to analyze it by hour or minute.

 

  • Language distribution: Here you can see how many tweets have been published in each language.
  • Device source distribution: Where you can analyze from which device has been tweeting, specifying how many tweets have been published from computers, smartphones with Android operating system, etc.
  • Participating countries: In a graph you will see the countries from which you have tweeted and within each one the cities appear in order of activity.

 

  • Countries and cities where your hashtag is Trending Topic.
  • Ranking of participants: You can order the ranking of participants according to: their followers, tweets, images, impressions, interactions, likes, retweets and mentions. Next to the participants you have the opportunity to download in excel format all the users who have participated in the event through the hashtag and you can later use it for Twitter audiences.
  • Ranking of tweets: Here you will find a ranking of 100 tweets that you can order by several categories: date, impressions, followers, I like, retweets, interactions and engagement.
  • Word Search: Search for any word to see how many tweets have appeared. You can analyze if you have spoken more about one topic or another just searching for a keyword.
  • Hashtags cloud: You will find the different hashtags along with the ones that the audience has tweeted the hashtag you are analyzing.
  • Ranking of images: Already at the end of the whole report on the analysis of your tweets you can find a ranking with 100 photos.

Reports in PDF

At the top of the page you have the option to generate a PDF report with all the important metrics so you can share it with collaborators, clients or participants. Measuring a hashtag will no longer be complicated and you will save time when assembling a report with results.

Measuring a hashtag won’t be a headache any longer and you’ll save time creating a report. You can register with Metricool here and check out this tool and more. 

Extra! Do’s and don’ts of Hashtags

We’re used to seeing millions of hashtags daily and we can follow them throughout the complex social media environment. This is part of our work and we love it since we have the opportunity to understand the best way to use hashtags and identify the most common mistakes:

Actions to Promote your Strategy

Rules for niche hashtags: the best way to concentrate a very dispersed community but with very clear common interests, is to summarize a strategy in one or two hashtags, either coming from the brand (ad campaign) or from that specific community. So, we come full circle and remind you of the importance of measuring hashtags and selecting an appealing one.

Each social network has its peculiarities: Yes, all social networks use hashtags, but their use and behavior is different. This difference comes from the nature of each channel. Twitter is not the same as Instagram or Facebook, …  well Facebook takes its own path. Learn from what they tell you. All of them offer some guidelines and graphics. Use them!

The most successful hashtags for a brand transmit a value or an idea: if you want to understand why some #labels are viral and others are barely noticed, monitor a hashtag and you will see that the successful ones focus on emotions and the less successful ones are too rational and caught up in their own singular world.

How not to use a Hashtag

#thisisnotavalidhashtagtoberememberedbyanyone. Don’t you think? The same way as new companies are inclined to use short brand names, never ever, choose a lengthy label that users are unable to read. Give them something fresh.

#only #use #hashtag #for #anyidea #evenmybrand #results #tiring. You don’t speak like this in real life so why do it on social media? Search, measure, create unique hashtags that users love to share.

If you use a striking hashtag you will increase your audience but only if you share content that is worth reading.

At Metricool, we are confessed fans of hashtags. They are an essential part of making general and thorough analysis of your content and they help you build your brand. It’s the only way you can guarantee a complete success of your digital marketing strategy.

Do you still have doubts and think we can help? We are always open to new projects that bring new challenges to keep us learning. If that’s your case, enter Metricool, no need to knock!

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