LinkedIn Engagement: How to Measure It

Laura Montells

Laura MontellsMetricool.com

Do you know how to measure the engagement on LinkedIn?  LinkedIn is the world’s largest professional network on the internet, a platform that you can use to find a job and build new professional contacts. If you don’t use LinkedIn to share news or boost your brand yet, you are missing a great opportunity thatsocial media is bringing to you.

linkedin engagement

statisca.com. Million users in LinkedIn per quarter from 2009

What is LinkedIn?

LinkedIn is a social network that was fundamentally created with an aim towards professionals. It was founded in 2002 and now has over 500 million members worldwide. Microsoft has recently bought LinkedIn. This platform can help you build business and professional relationships and make your brand becomes a reference in its sector.

Taking some distance from Facebook or Twitter, on LinkedIn you will find companies and professionals’ profiles from every sector. It’s the favorite social platform amongst recruiters, jobseekers and companies / freelancers in search of new business opportunities.

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LinkedIn started as a professional networking service where you could create an online profile which normally consisted of a CV describing the user’s career and education. Nowadays, it’s so much more. It’s increasingly being used for members to promote themselves and do business.

LinkedIn offers you even more, providing a wide range of features and options.  The most valued services amongst users are:

  • Getting information about companies and other users.
  • Interacting with professional groups within LinkedIn.
  • Having the opportunity to be in touch with former professional contacts lost with the passing of time.
  • Creating a new network of professional contacts that has a positive impact on your company or professional environment.

But, how can you make sure you have a good LinkedIn profile? How to measure your ability to attract attention on LinkedIn? The first step is to know and understand what engagement is.

What is Engagement?

The term engagement is increasingly used due to its connection to the social networking world and business online.

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LinkedIn Engagement is the ability of a product, brand, blog, company or even yourself to keep a stable relationship or commitment with your clients.

That being said, engagement is the capacity of a company or product to appeal and attract clients and keep them satisfied. It’s the creation of a bond between the client and the brand/company.

Obtaining a good level of engagement is getting more complicated. However, that doesn’t mean it’s impossible. To keep clients happy and make sure that they get the best impression of you, it’s crucial to treat them with a friendly and personal response. You must show interest in your clients’ concerns, listen to their complaints and try to solve them as fast as possible. This is key to maintaining a solid relationship, an essential factor for engagement.

It’s also very important to make sure that your products stand out from the rest. You will attract more clients and at the same time you’ll keep some distance from other brands. If you combine having a good quality product, superior to other brands, with outstanding treatment of your clients, you will be a step closer to reaching the engagement level that you were looking for.

The next question that you might have is: What’s the relationship between engagement and LinkedIn? Let’s clear matters up.

What is LinkedIn Engagement or LinkedIn Engagement Rate?

On LinkedIn, engagement is based on the relationship between your followers and your profile, and also the image that you give to companies within your same specialization. As we mentioned before, keeping a good level of engagement is not easy, as there are a lot of users who are probably good professionals in their sector too. However, you can carry out some actions to improve the engagement and stand out:

  • Transparency: All the information about your training and career experience must be true. You shouldn’t lie, it’s easy to check if the info provided is real and if it’s not, your followers might feel deceived.
  • Publish relevant articles: Your followers will value you more and feel more related to you if you share useful info with them.
  • Find the best time to post on LinkedIn: LinkedIn has higher traffic than Twitter or Facebook but it’s still important to find out when peopleare connected. Your publications will be seen by more people and therefore, you’ll get more chances to be read and valued. In Metricool, we show you the best time to post on Facebook, Instagram, Twitter and LinkedIn.
  • Number of publications per month: It’s recommended to publish around 20 times a month. According to LinkedIn, following this advice you will reach about 60% of your audience. Obviously, the more you publish the better, but you shouldn’t overwhelm your followers either with too many publications without a specific purpose. Focus on quality over quantity.
  • Interact with your colleagues and you will be better positioned. If you are a freelancer, you can interact with friends or people from your sector. This way you’ll increase your audience and at the same time, you’ll gain more visibility with companies in your sector.
  • Take advantage of the potential that this social network has to offer: LinkedIn offers lots of tools and options and it’s vital that you know how to use them well to take advantage of the world’s largest professional networking service.

Besides, LinkedIn offers plenty of updates and new features every now and then. It will improve your engagement to be up to date with every change and use them to optimize your page.

The calculation of LinkedIn engagement can help you to define the lines of action, letting you know if you are following the right strategy or if your followers are responding satisfactorily. It can also help you to find possible errors that you might be making or can show you the sectors that you are missing when you set your target audience.

LinkedIn Engagement Rate: How to Measure It

As we mentioned a bit earlier, LinkedIn doesn’t make the calculation of the engagement on their platform easy. There are different ways to calculate the engagement rate:

  • Manually, controlling the interactions that our followers had with our publications by ourselves. We will be able to know how many likes, comments or shares we get to figure out whether we are on the right path or not.
  • Using LinkedIn Analytics. However, the info offered is not complete and it’s not easy to understand.
  • Lastly, you can go to other pages that can help you with the LinkedIn engagement rate calculation. Certainly, there are plenty of platforms that offer you this service. However, we recommend you use our Metricool application for doing that. We won’t let you down.

LinkedIn engagement Rate Formula

There are several formulas to calculate the engagement rate. You can use the formula that suits you best as far as you always use the same one to be consistent. Here you can find the two classic formulas to calculate engagement on LinkedIn.

    \[ \textrm{LinkedIn Engagement} = \frac{\textrm{N\b{o} Comments} + \textrm{Likes} + Shares + Mentions + Clics}{Reach}x100 \]

    \[ \textrm{LinkedIn Engagement} = \frac{\textrm{N\b{o} Comments} + \textrm{Likes} + Shares + Mentions + Clics}{\textrm{N\b{o} fans or followers}}x100 \]

With Metricool you can obtain info about your interactions, impressions, followers and your LinkedIn account growth. The info is shown in a very visual way as you can see on the image bellow. You can easily calculate your engagement on LinkedInwith this information.

LinkedIn Statistics provided by Metricool

LinkedIn Statistics provided by Metricool

 

Besides, Metricool can offer you this information for your selected period of time. You’ll be able to check which publications are more successful within this platform and also program your posts on LinkedIn.

Start measuring and planning your social media strategy for LinkedIn. Apart from the possibility of finding a new job through this platform, you can increase the engagement and become a reference in

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