# Metricool

> Metricool is a social media management and analytics platform for individuals, creators, agencies, and brands. It enables users to plan, schedule, analyze, and report on social media content across all major networks from a single dashboard. Used by over a million professionals worldwide. Free plan available.

## Who Is Metricool For

- [Marketing Agencies](https://metricool.com/social-media-management-tool-for-agencies/): Multi-client management with team collaboration, approval workflows, and white-label reporting for agencies managing multiple brands.
- [Small & Medium Businesses](https://metricool.com/social-media-management-tool-small-medium-businesses/): All-in-one social media tool for SMBs looking to attract customers and grow their online presence.
- [Education & Academic Institutions](https://metricool.com/social-media-management-tool-for-education/): Social media planning, scheduling, and analytics tailored for universities and schools managing institutional accounts.
- [Real Estate](https://metricool.com/social-media-management-tool-for-real-estate/): Manage property listings and track social media performance across platforms for real estate professionals.

## Core Features

### Planning & Publishing
- [Planner](https://metricool.com/planner/): Visual content calendar to schedule and auto-publish posts across all connected social networks.
- [AI Social Media Post Generator](https://metricool.com/ai-social-media-post-generator/): AI-powered tool to generate social media captions and content ideas based on prompts.
- [Approval System](https://metricool.com/approval-system-social-media/): Collaborative review and approval workflow for social media content, designed for teams and agencies.

### Analytics & Reporting
- [Analytics](https://metricool.com/metricoolanalytics/): Unified dashboard with performance metrics for all connected social media profiles and ad accounts.
- [Reports](https://metricool.com/reports/): Automated and customizable social media reports exportable in PDF or PowerPoint format.
- [Metricool Studio](https://metricool.com/metricool-studio/): AI-powered advanced report builder — describe in natural language what you want to analyze and Metricool builds the report automatically.
- [Campaign Dashboards](https://metricool.com/campaign-dashboards/): Unified view to analyze organic and paid social media campaigns across all platforms in one report.
- [Hashtag Tracker](https://metricool.com/hashtag-tracker/): Monitor and analyze the performance of specific hashtags across social media.
- [Competitors](https://metricool.com/competitors/): Track and benchmark competitor social media accounts and performance.

### Engagement & Community
- [Social Media Inbox](https://metricool.com/social-media-inbox/): Centralized inbox to manage comments, DMs, and mentions across all connected social networks.
- [SmartLinks](https://metricool.com/socialmedia-smartlinks/): Fully customizable link-in-bio tool to drive traffic and sales from social media profiles.

### Ads & Campaigns
- [Manage Online Campaigns](https://metricool.com/manage-online-campaigns-metricool/): Plan, manage, and analyze paid advertising campaigns across social platforms.

### Integrations & Connections
- [Integrations](https://metricool.com/integrations/): Full list of third-party tools and platforms connected to Metricool (Zapier, Make, Google Drive, and more).
- [Looker Studio Connector](https://metricool.com/dsconnector/): Send Metricool data from 25+ sources (Instagram, Facebook Ads, Google Business Profile, and more) directly to Looker Studio.
- [MCP for Claude](https://metricool.com/metricool-mcp-claude/): Official Metricool MCP server for Claude Code and Claude Desktop — schedule posts and manage social media directly from the chat interface.

## Supported Social Networks & Platforms

- [Instagram](https://metricool.com/instagram-with-metricool/): Schedule posts, Reels, Stories; analyze reach, engagement, and follower growth.
- [TikTok](https://metricool.com/tiktok-with-metricool/): Schedule TikTok videos and analyze performance metrics.
- [YouTube](https://metricool.com/analyze-youtube-with-metricool/): Analyze YouTube channel and video performance data.
- [Facebook](https://metricool.com/facebook-with-metricool/): Manage pages, schedule posts, and analyze organic and paid performance.
- [X / Twitter](https://metricool.com/twitter-with-metricool/): Schedule tweets, track engagement, and monitor account growth.
- [LinkedIn](https://metricool.com/linkedin/): Schedule and analyze content for LinkedIn personal profiles and company pages.
- [Threads](https://metricool.com/threads-with-metricool/): Schedule and analyze Threads posts.
- [Bluesky](https://metricool.com/bluesky-with-metricool/): Schedule and analyze Bluesky posts.
- [Pinterest](https://metricool.com/pinterest-with-metricool/): Schedule pins and analyze Pinterest account performance.
- [Twitch](https://metricool.com/twitch-with-metricool/): Analyze Twitch channel stats and stream performance.
- [Google Business Profile](https://metricool.com/google-my-business-with-metricool/): Manage and schedule posts for Google Business Profile listings.

## Pricing

- [Pricing Plans](https://metricool.com/pricing/): Plans available for individuals, agencies, and organizations. Free plan available. Paid plans scale by number of social media brands managed.

## Resources & Learning

- [Social Media Blog](https://metricool.com/social-media-blog/): Articles, guides, and tips on social media strategy, platforms, and tools.
- [Resources](https://metricool.com/resources/): Free templates, ebooks, and guides for social media managers.
- [Studies & Research](https://metricool.com/studies/): Original data studies and benchmark reports on social media performance by platform.
- [Newsletter](https://metricool.com/metricools-newsletter/): Weekly newsletter with social media news and Metricool updates.
- [What's New](https://metricool.com/whats-new/): Changelog of latest Metricool product updates and feature releases.

## Help & Support

- [Help Center](https://help.metricool.com/): Full documentation, tutorials, and FAQs for all Metricool features.

## Additional References

- [Sitemap](https://metricool.com/sitemap_index.xml): Full site index for content discovery.