SMMW 2020: TOP Speakers Ranking

28 January 2020

This year we are sponsors of Social Media Marketing World that is held in San Diego, California. An international digital and social media marketing event and the perfect place to learn the new trends, what is yet to come and meet people from the industry.

As a cutting-edge tool of analytics, planning and online campaigns management, Metricool couldn’t miss the event and not be present this year. And because we love sharing, we want to give you reasons for why you should come to San Diego too.

If you finally decide to go, we’ll see you there!

The Social Media Marketing World speakers under review 😉

Measuring is our obsession and this is why we use the feature that makes us unique: The Social Media Competitor Analysis.

We’ve analyzed all of the 80 speakers of SMMW and the ones who made it to our top Instagram influencers ranking.

A fun way to show you one of the main reasons for which you should be at SMMW.

This ranking is sorted by the average number of likes received on their Instagram posts published on December, 2019.

In the following chart you can check the number of likes received by their publications and also other relevant information such as followers, number of posts, comments and engagement rate.

The ranking has been made with the Social Media Competitor anlaysis feature from Metricool. Sorting the ranking using as main metric the average of likes per post.

This metric has been selected because it measures the result of likes per post and is an accurate metric to measure the performance of an Instagram account, even more than the number of followers.

From Metricool you can sort the table by any metric but the average number of likes per post is a very interesting metric to organize a list of influencers like the SMMW speaker list.

If you are still considering whether to attend the Social Media Marketing World or not, we are going to give you 50 good reasons to convince you. 50 reasons that can be translated into one: The high quality of the speakers and the knowledge that they will share with us during this event.

Let’s start with this ranking…

1. Zach King

Video editor, content creator and Vine specialist.
Session: The future of Online Video
Instagram: @Zachking
Youtube channel: Zach King

Zach is a world-renowned filmmaker, knownfor his magic videos on Vine and for his amazing video-editing skills. In this Social Media Marketing World edition, he will give a session within the video marketing category where he will talk about the future of video marketing.

You probably know that the video format is gaining in importance amongst social media channels.

So, videos are already relevant in our present and this is why Zach’s session is a must in your check list of presentations to attend at the SMMW.

Ver esta publicación en Instagram

🚫This is why you shouldn’t play #videogames in class.

Una publicación compartida de Zach King (@zachking) el

2. Chalene Johnson

Entrepreneur and motivational speaker with over 30 years as a health and lifestyle expert.
Session: How to Quickly Grow Your Instagram Following: Stories, IGTV, and Beyond.
Instagram: @Chalenejohnson

Chalene Johnson and her husband have developed a Marketing Impact Academy where one of the key subjects is Instagram.

If something keeps you awake at night, it’s the question: how can I get more followers or increase the reach on Instagram?

It happens to us as well. The ever changing algorithm that affects instagramers visibility needs creative solutions.

Chalene will provide us with the solutions that can boost our growth on this social network, afterall she has 571K Instagram followers.

3. Tyler J.McCall

Tyler McCall helps entrepreneurs to grow their business through Instagram.
Session: Quality Over Quantity:Secrets to a Profitable Instagram Account with Fewer Than 10,000 Followers.
Instagram: @Tylerjmccall

In business, being present on social networks is becoming increasingly important as well as accounts are becoming conversion channels. Tyler has much experience in this sector which is why he will talk about why the quality of Instagram followers is more important than the quantity during his session at SMMW.

A very interesting talk that comes very handy to everyone. Right?

Ver esta publicación en Instagram

If you’re an online business owner or digital entrepreneur working toward hitting $100k (and beyond) in 2020, can you help me by answering these two questions? 1. What is your TOP PRIORITY for 2020 – what are you focusing on to reach $100k+? 2. What is the #1 thing you need HELP with to reach your goal?

Una publicación compartida de Tyler J. McCall | He/Him (@tylerjmccall) el

4. Carlos Gil

Author and International keynote speaker
Session: How to Identify Your Raving Fans and Turn Them Into Brand Advocates.
Instagram: @Carlosgil83

Carlos Gil is a first generation Latino marketing executive, the author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI”, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software.

He is the CEO and founder of Gil Media Co, a digital media company specialized in video production, social media storytelling, content creation, personal branding and influencer marketing, amongst others.

Another must in out sessions list ✅

5. Lou Mongello

Walt Disney author, speaker and entrepreneur
Session: How to Use Facebook Live to Grow Your Community, Brand, and Business.
Instagram: @loumongello

Louis is a pioneer on social networks and renowned influencer. He will show us the magic and power of Disney social networks.This is why he will explain how to grow your business through live videos on Facebook.

These videos on social networks are gaining in importance, users love to enjoy live content. This session will be very interesting for all those that are eager to learn new social media features.

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Love seeing these two in their holiday best… but I don’t appreciate Mickey making moves on my gal. #EpcotHolidays

Una publicación compartida de WDW Radio Disney Podcast (@loumongello) el

6. Roberto Blake

Creative entrepreneur, YouTuber and Speaker.
Session: How to Create YouTube Videos That Attract Your Ideal Audience: The Video Success System.
Instagram: @robertoblake

Roberto has a YouTube channel with more than 400,000 subscribers. Figures don’t lie, if someone can talk about the power of this social network, it’s him.

His YouTube channel is a source of wisdom about which types of content we should use on social networks, how to conquer the YouTube algorithm and find original ideas.

7. Sean Cannell

YouTuber, business coach and International Speaker
Session: Your YouTube Rapid Growth Plan: How to Grow Your Audience and Profits.
Instagram: @seancannell

Sean, another YouTube expert who is ready to help monetize this channel by growing your community. 

This YouTuber has created several YouTube channels with more than 700,000 subscribers. So, it’s not strange that some of his most-watched videos have over 43 million views.

There is no better way than leading by example. We will be there with a pen and a notepad to make sure we don’t miss a thing.

8. Alex Beadon

Entrepreneur who helps her clients to reach the success with her business model.
Session: How to Create Unforgettable Instagram Stories – Even When You’re Busy
Instagram: @alexbeadon

Such a great title for a session.

Don’t tell me that you are not the type that says: I’d love to share more Instagram stories but I haven’t the time.

We can identify, so this is why this session will be a must at SMMW.

Alex has succeeded with her project thanks to Instagram. She wanted to be a portrait photographer and her Instagram strategy helped her reach her goal. She started selling photoshop actions, something similar to the filters that we can find on Instagram now and that’s how she made it to where she is.

We will pay close attention to what she has to tell us, even if it involves more work.

Ver esta publicación en Instagram

💖💛MY TOP 5 PRODUCTIVITY TIPS: 1️⃣ 👉🏽 DO ONE THING AT A TIME ☝1️⃣ Don’t answer emails while you’re writing that blog post. Don’t check Instagram when you’re planning your content strategy. 🚫🚫📱📧 When you’re doing anything in your biz, you should aim to be hyper focused. Distractions will not only make it 10 times longer to finish, but the quality of work will go down. • 2️⃣👉🏽 SET A TIMER FOR SINGLE TASKS ⏳⏲ Make it a goal to stay hyper focused for a 20-30 minutes at a time to complete a task. This means staying on task 100% (not checking social or email). Put your phone in airplane mode and hang up a “do not disturb” sign to avoid distractions. Then stay on task 100% until that task is completed. • 3️⃣👉🏽BREAK THE BIG-TO DO’S INTO SMALL ACTION STEPS 📃✅ When you have major projects on your to-do lists that are single line items, like “start a podcast” or “create an online course”, it can make your list feel completely overwhelming. Break them down into smaller to-do’s that feel more manageable! A productivity tool like Asana can really help stay on top of your to do’s! • 4️⃣👉🏽DETERMINE YOUR MOST PRODUCTIVE TIMES AND SCHEDULE CREATIVE WORK DURING THIS TIME 👩🎨🎨 Creative tasks like writing blog posts or Instagram content uses way more mental energy than checking email or Instagram. Block this time out when you are most creative and have the most mental energy. Some people are night owls, others are early birds, so it varies from person to person. And if you have a day job and can’t do creative work during your productive hours, aim for distraction-free time such as early in the morning or in the evening. • 5️⃣👉🏽REVIEW AND ORGANIZE YOUR PROJECTS, GOALS, AND DEADLINES EVERY DAY 📁📅 I like to review my projects every morning and evening. This allows you to assess what projects are still relevant, track the progress of your goals, and see if deadlines can still be met or if they need to be moved. • Let me know in the comments:👇🏽 What was your favorite tip? What are some of your own productivity hacks? • Big love, xoxo Alex 💋 • Big thanks to @loribordephotography for this photo!

Una publicación compartida de 👑 IG STORY QUEEN & BIZ BESTIE (@alexbeadon) el

9. Pat Flynn

Entrepreneur, author and podcaster.
Session: Subscription Triggers: How to Convert Site Visitors Into Subscribers Who Become Superfans.
Instagram: @payflynn

Marketing email is still alive although many companies limit it to simple newsletters with offers. Pat will share with you his best practices.

How do you make your subscription work?  How do you convert a lead into a superfan?

You will find the answers to these questions and many more in Pat Flynn’s talk.

Pat is an ace at earning passive income. A blog that he created when he was studying a B.A in Architecture was his first project that generated thousands of dollars. From that moment he started to research other possible ways of increase income and nowadays he is a reference on this matter.

If someone can provide valuable tips about subscriptions, it is Pat.

10. Rachel Pedersen

Specialist in digital marketing and social media strategies
Session: Getting Started With TikTok: Leveraging 15-Second Attention Spans.
Instagram: @themrspedersen
TikTok: @themrspedersen

TikTok has triumphed amongst young people. A network that is yet to bloom. A challenge for companies and the millenial generation. How to capture the attention in this new environment?

Rachel has the answer and we can’t wait to hear it.

With her more than 97,000 followers on TikTok, she must know something about how to create a successful strategy.

We are awaiting her session to discover what TikTok has to offer.


Where my Minneapolis and Minnesota lifers at? #minneapolis #minnesota #minnesotacheck #mncheck #belowzero #minnesotawinter #plymouth #edina #tonka

♬ original sound – themrspedersen

11. Peg Fitzpatrick

Blogger, Social Media & Marketing Strategist
Session: How to Get Your Pinterest Pins to Appear in Pinterest and Google Search.
Instagram: @pegfitzpatrick

Do you want to position on Google and Pinterest at the same time? Two for the price of one.

Peg knows all the ins and outs of Pinterest, a powerful social platform for design and creativity lovers. However, this doesn’t mean that it’s a network exclusively for designers. You can also benefit from Pinterest by positioning on Google.

There isn’t a pin that this Pinterest expert can’t handle.

12. Jenn Herman

Instagram Expert, Blogger, Consultant and International Speaker
Session: Instagram Strategy: How to Create Content That Thrives on Instagram.
Instagram: @jenns_trends

Jenn is an Instagram expert and knows how to use this platform wonderfully. Businesses that attend from all over the world that want to know the best content for Instagram will be in the right place. Jenn will tell us which content will survive the Instagram algorithm and has future potential.

I am afraid that at this point we will have to divide and conquer if we want to attend all the sessions.

Definitely, we will register to enjoy Jenn’s talk.

Ver esta publicación en Instagram

#SMMW19 is in the books! SWIPE for more memories… as always, this was one full of memories. I spoke on Friday to an audience of about 700 or so people. They were great, my content flowed well, and I answered questions for an hour after my session ended. This is my happy place and it filled me with so much joy to have this session go this well. I saw friends upon friends, hugged, screamed, and even kissed a few of them 😘 But the joy of being surrounded by your global tribe cannot be described accurately. I saw so many of my “fans” but I hate to call them that because they are wonderful, kind, smart, determined, excited human beings that I am grateful to know and have in my life. If you were at the conference, I hope you are filled with joy and knowledge. There were so many great speakers to see! I know that the sessions I went to, all presented by people I hold as dear friends, were really good. And for all those people I talked to – in any capacity – thank YOU for making my conference experience memorable! #jennstrends #learnfromjenn #jenntourage #buildyourbrand #entrepreneur #mompreneur #motivations #smallbusiness #smallbusinessmarketing #socialmediamarketing #onlinemarketing #instagrammarketing #instagramexpert #instagramforbusiness #instagramtraining #conference #networking #happymemories #untilnextyear

Una publicación compartida de Jenn Herman📱Instagram Expert (@jenns_trends) el

13. Kim Garst

Online Business Strategist
Session: How to Repurpose Your Video Content Across Social Media for More Leads and Sales
Instagram: @kimgarst

Did someone mention about monetizing social networks by recycling content?

This is like a cooking masterclass with yesterday’s leftovers. So we signed up for it. 

Kim has provided social and digital marketing advice to some of the world’s top brands like Microsoft, IBM, and Mastercard. We will have the chance to learn from one of the top 10 social media power influencers according to Forbes. 

14. Neal Schaffer

Author, Content Creator and Marketing Speaker
Session: Influencer Marketing Strategy: How to Maximize Your ROI.
Instagram: @nealschaffer

Neal is fluent in Japanese and Mandarin Chinese. But this is not his only super power. Neal, apart from being a digital marketing influencer, helps businesses to implement influencer marketing strategies.

His fourth book: “The business of Influence” is a guide to shed some light on the new influencer phenomena. At SMMW, we will be able to learn from his experience to maximize the return of investment on influencer marketing campaigns.

Let’s make sure we launch profitable and successful influencer marketing campaign.

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YES! Galley Proof of my new #influencermarketing #businessbook “Age of Influence” finally arrived today! Let the proofreading begin! 💪💪💪 新本である「エージ・オブ・インフルエンス」の最終確認本はようやく来ました!これから校正作業天国だ!ワクワク ✏️ 🖊 📖 📚

Una publicación compartida de Neal Schaffer (ニール•シェーファー) (@nealschaffer) el

15. Molly Pittman

Digital marketing strategist, educator, and entrepreneur
Session: How to Write Facebook Ads that Work: Tips from the Trenches
Instagram: @mollypittmandigital

If you are going to talk about something you must have previous experience with the subject. Molly works with Facebook ad campaigns daily and trains and provides the resources to marketers so they can improve their advertising. She also helps media buyers succeed in any industry or market with her own traffic system.

All we want is to make a profit from our investment in Facebook ad campaigns. So Molly’s presentation is a must.

16. Sue B. Zimmerman

Instagram Expert and Social Media Educator
Session: Advanced Instagram Stories: Techniques to Create Engaging Stories.
Instagram: @theinstagramexpert

Sue is an Instagram expert. Her account has over 100,000 followers. She is inspiring and able to create authentic masterpieces with her Instagram Stories.

Stories receive more views than posts. They are able to capture followers’ attention and they are increasingly popular.

Another must-seen session ✅

17. Michaela Alexis

Entrepreneur and LinkedIn Trainer
Session: How to Turn Your LinkedIn Page into a Lead-Generating Machine
Instagram: @mickalexis

Michaela is a personal LinkedIn trainer who shares good vibes on her private Instagram profile. Her workshops about LinkedIn are always full. Why? Because she knows everything about this social network.

She helps brands and projects to get more visibility on LinkedIn. We will get very valuable insights about LinkedIn during her session at Social Media Marketing World.

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I started on LinkedIn as a laid-off job seeker. ⁣ ⁣ I was a month away from my 30th birthday, and something just snapped. ⁣ ⁣ Maybe it was the frustration of being at the mercy of the economy, the anxiety of having little control over my career destiny. ⁣ ⁣ Maybe it was feeling fed up with being asked intrusive questions to try and collect employment insurance, and feeling deceived by the myth, that those in power perpetuate, that hard work always equals success.⁣ ⁣ Maybe it was just that magical mixture of frustration, exhaustion, and a gentle whisper that life HAD to get better. ⁣ ⁣ I started writing on LinkedIn, first as a lifeline, then as a way to provide that same support that saved my life to others that were going through a hard time. ⁣ ⁣ From that first post, it’s been a journey of a lifetime. ⁣ ⁣ I don’t think I can ever explain the pride and joy of walking into the LinkedIn studios to record my first course on LinkedIn Pages as an official instructor, especially given my start on the platform…⁣ ⁣ …but I hope that my face in these photos says it all. ⁣ ⁣ Thank you for helping to make this dream of mine come true. ⁣ “Grow your Business with LinkedIn Pages” releases in 2020, I’ll share more details when I have them 🤗 ⁣ Love and coffee,⁣ Michaela

Una publicación compartida de Michaela Alexis (@mickalexis) el

18. Natasha Takahashi

CMO & Co-Founder of Ineffable Marketing and School of Bots
Session:How to Multiply Your Webinar Conversions Using Messenger Bots.
Instagram: @natasha_official

She is an expert in chatbots and helps companies to get a juicy ROI thanks to them. This is why she is going to talk about how to increase conversions with Messenger Bots at SMMW.

Bots are virtual assistants that can work for you with whatever your objective is. We will go to see Natasha to learn about the future of digital marketing: Bots.

19. Derral Eves

YouTube consultant and video marketing specialist
Session: The Ultimate Strategy to Market Your Brand on YouTube.
Instagram: @derraleves
Youtube channel: Derraleves

Derral teaches how to be successful with YouTube. His channel with over 581,000 followers proves it. He is close and radiates talent with his communication skills. Video marketing is the present, despite being the pending subject for many.

This session is the ultimate step to jump to YouTube with your brand and get the most out of this social platform.

20. Paul Ramondo

Facebook Ads Consultant
Session: Advanced Cold Audience Facebook Ad Targeting: Step-by-Step.
Instagram: @paulramondo

Paul is focused on assisting entrepreneurs and business owners to use Facebook Ads and get better results, sales and more customers. Facebook Ads platform hides some secrets and the most important one is the segmentation.

Reaching the general public is complicated, it’s the coldest audience and with the lower conversion rate. Paul’s talk will be like the holy grail for those who advertise on Facebook daily.

We have noted down Paul’s session in our agenda.

21. Chris Ducker

Entrepreneur, Author and Virtual CEO
Session: How to Build a Lasting Legacy With Your Personal Brand.
Instagram: @chrisducker

In a social world where there is a lot of noise and when it seems more difficult than ever to build a personal brand, Chris will be in charge of clearing the way to guide us in the process of how to build an invincible personal brand.

Chris is a serial entrepreneur with a restless mind and founder of He has a didactic YouTube channel during his free time to inspire other entrepreneurs.

Chris, we will see you in San Diego to learn from you.

Ver esta publicación en Instagram

Whatever it is that you’re working on, remember… it’s all about the LONG GAME! Your version of success will come along when it feels like you’ve put in enough work and focus. Do good things and good things will happen. #youpreneur

Una publicación compartida de Chris Ducker (@chrisducker) el

22. Stacy Tuschl

Author and Speaker, she currently focuses on helping small business to get more customers.
Session: Effective Organic Social Strategies for Driving More Foot Traffic.
Instagram: @stacytuschl

Stacy helps small businesses get more customers. Her session will be focused on social strategies to get more traffic, an action that will help your company grow and ultimately, increase the number of customers.

23. Jennifer Priest

Natural-born Entrepreneur, Social Media and Creativity Expert.
Session: How to Drive More Traffic With Pinterest Video.
Instagram: @smartfundiy

Jennifer has been working on her blog about craft projects and DIY over 15 years. During this time, she has learned and got the experience to start her own marketing agency. She is one of the most famous social media consultants in California.  There are plenty of things about Pinterest that we can learn from her.

We can’t wait to meet her.

Her session confirms that once again, video is a trend, even on Pinterest.

24. Miriam Rodriguez

Storyteller, Author and International Speaker
Session: Storytelling Techniques That Will Elevate Your Brand
Instagram: @mirirod

Miri Rodríguez is the author of Brand Storytelling: Putting Your Customer at the Heart of Your Brand Story. A guide for brands to help them tell their story.

Miri has received multiple awards in digital marketing and customer experience. She is a creative journalist and a extraordinary speaker.

We want to learn her storytelling techniques to make our brand shine and see in person this renowned speaker.

25. Mari Smith

Expert in Facebook Marketing and International Speaker
Session: How to Use Organic Facebook Content and Deliver Epic Results
Instagram: @mari_smith

Although Instagram is one the most popular platforms nowadays, Facebook is not far behind. However, many companies decide not to be part of this community.

We love Mari Smith and we won’t miss the chance to see her talk about how to maximize results with organic content on Facebook. There is still plenty to squeeze out of Facebook despite its ever-changing algorithm.

26. Goldie Chan

Forbes Fellow, International Speaker and LinkedIn Expert.
Session: How to Leverage LinkedIn Video to Grow Your Brand.
Instagram: @goldiecyclon

Goldie is known as the “Oprah of LinkedIn” according to Huffington Post. Thanks to her LinkedIn video channel #DailyGoldy, she received 2018 LinkedIn Top Voice award.

She is creative and unstoppable in her goal to help companies to tell their stories to boost the growth of their brands. 

Goldie will delight us with a talk about how to use videos on LinkedIn to improve our brands at 2020 SMMW.

Ver esta publicación en Instagram

What are you hoping for in the new year? How can you begin today? Who can you grow with? New questions for the new year 💚✌🏼 . 📸: @authenticatethis At #yayoikusama In #newyork . . . . . #graphicdesign #artwork #personalbrand #greenhair #styleinspo

Una publicación compartida de Goldie Chan 💚 (@goldiecylon) el

27. Steve Chou

Ecommerce Educator and Speaker
Session: How to Use Facebook Messenger to Quickly Grow Your Email and Bot Subscribers.
Instagram: @mywifequit

Steve and his wife founded a company that did over $100K in revenue in the first year. He will tell us about how to create a profitable online store in 5 easy steps.

He worked his way up to success. His story is inspiring and he has a lot to say about success and building a promising path. The focus of his session at the Social Media Marketing World will be on Facebook Messenger.

Another ‘must-go’

28. Luria Petrucci

Expert in generating Professional Live Videos, Podcaster
Session: How to Create Professional Quality Live Video Without Blowing Your Budget.
Instagram: @luriapetrucci

We love her Instagram Bio: Express your YOUnique Superpower w/ Authentic Content!

Luria Petrucci, also known as Cali Lewis is a non-stop woman who has created and participated in different social media project including TV cameos.

Again the focus will be on the video format by the hands of Luria. Priceless tips to generate live videos with a professional quality but without the need to make a big investment.

29. Brian Fanzo

Entrepreneur, Podcaster and Speaker
Session: Digital Empathy: How to build a social media community, not just a follow-up!
Instagram: @usocialfanz

Create social network communities, not contact collections.” This phrase is a mantra heard daily. The question is, how do you get it?

The solution comes from the hand of Brian Fanzo. If you have seen part of his work on the Internet you will know that he does not leave you indifferent. He is inspiring, different and makes people move from their seats.

He defines himself as a digital futurist and an inspiration for new generations of entrepreneurs.

His fame precedes him as a speaker and we will be there to prove it.

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I love trying new things & finding creative ways to push people to shift their perspective in ways they never would imagine! After giving the #FyreFestival keynote 19 times I can honestly say this talk might go down as one of my favorites for doing just that! This talk breaks down into 4 main areas: 1️⃣ Experience marketing via Social Media 2️⃣ Cross Generational (Millennial + GenZ) 3️⃣ Video storytelling & documenting 4️⃣ Influencer Marketing This was the first talk I ever gave where it had a “click bate title” and was based on an example or event I wasn’t a part of. This pushed me both as a speaker and as a storyteller to try new things but adapt and learn from each talk. The 1st talk had 41 slides… At one point it had 64 slides and as few as 28… It started with a massive focus on the festival, app and documentaries and evolved into a talk about perspective changing comparing Fyre Festival to Woodstock and focusing on the festival as a failed execution but genius marketing in many ways that we could all learn from! For me I believe we can all learn from studying experiences outside of our industry and for me not only did I get to help audiences see that but it was my own way of learning and growing as a speaker! THANK YOU everyone who came out to my sessions around the USA and saw me give this Fyre Festival talk. Although I’m retiring the full talk I’m already building a fun talk that builds on what I learned here that will push us all even further!

Una publicación compartida de Brian Fanzo 🧢 Digital Futurist (@isocialfanz) el

30. Melanie Deziel

Speaker, CEO at StoryFuel and Marketing Trainer
Session: How to Creatively Reuse Content for Maximum Impact
Instagram: @meldeziel

We spend a lot of time generating content strategies in social networks, and originality sometimes fades away. So, what should we do?

Write down Melanie’s tips for reusing content in creative ways that work. Where do I sign up?

Melanie knows how to make companies tell better stories, tell the world what they are without gazing at their navels. She arrives at SMMW to tell us about how to recycle content to give an original twist and put color to brands.

31. Joel Comm

Brand influencer, speaker and author
Track leader in the SMMW
Instagram: @joelcomm

Joel has been working with publishing, social media and mobile applications for over 20 years to expand the reach of brands. He is passionate about active relationship marketing and training.

At SMMW Joel leaves audiences aside to create highly effective new media campaigns.

Pen and notebook ready to go on Joel’s call.

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Something old is something NEW, starting in January 2020. This format is not anything I have done before, so be sure to subscribe now so you don’t miss a thing! iTunes: Stitcher Radio: Google App: #podcast #talkshow #author #speaker #religion #politics #currentevents #controversy

Una publicación compartida de Joel Comm | Brand Influencer (@joelcomm) el

32. Duncan Wardle

Innovation and creativity trainer at Disney
Session: How to create a magical customer experience in everything you do: Lessons from Disney
Instagram: @duncanjwardle

Duncan works at Disney, and he’s going to give a very creative talk, so you can create magic in your marketing strategies. But above all, you will be able to make your customers have a memorable experience interacting with your brand.

Duncan’s lessons learned in his career at Disney will become the holy grail for the audience.

We are amongst them 💪🏼

33. Molly Mahoney

Facebook Live expert and founder of her own company
Session: Prepare to Act: Professional Secrets for Speaking on Camera with Clarity and Confidence.
Instagram: @thepreparedperformer

Talking to the camera to create live video is overwhelming, isn’t it? The nerves, the pressure, remembering everything you want to say, the stage fright.

Molly brings the solution to stop the impostor syndrome and go on stage with confidence.

Preparation is key, as is attending Molly Mahoney’s talk.

Sign up for this talk! ✍🏻

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When my kiddos go to bed, sometimes I love to cuddle up with a glass of wine and scroll through guides and templates that I know will help move my biz forward. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Might seem crazy, but it’s true.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In case you love nerding out on kick booty business guides, templates, and tutorials… you’ll want to dive into collection of gifts asap.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Seriously – gifts from over 40 leading entrepreneurs, including many who are great friends of mine.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Go grab them now before it’s too late! The link is in my profile 😉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #freebie #businesstoolkit #freedownloads #businesstemplates ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #stand4joy #stand4kindness #preparedperformer #elevateyourawesome #glamfam #mollstars

Una publicación compartida de Molly Mahoney (@thepreparedperformer) el

34. Mike Kim

Personal brand consultant
Session: How to write a persuasive copy with a tone that is unmistakably yours.
Instagram: @mikekimtv

We’ve seen talks about visual content, videos, how to use it to convert… but we were missing something: copywriting

Mike Kim arrives with something that will help companies. What tone should I use to talk to my users and persuade them at the same time? It seems that this talk will solve many doubts about how to create copywriting with personality.

35. Leslie Samuel

Blogger and Trainer
Track Leader at the SMMW 2020
Instagram: @lesliesamueltv

Leslie is the creator of Become A Blogger and the host of Leslie’s podcast, where she teaches the craft of professional blogging.

Leslie’s mission is to change the world through her blog. As head of training at the Social Media Marketing Society, she ensures that social media marketing professionals are trained to stay on the cutting edge of the industry.

36. Dana Malstaff

Coach, Podcaster and Author
Session: How to cultivate your community and sell within your Facebook group
Instagram: @danamalstaff

Her Bossmom podcast channel should be added to your list of favorites. Dana helps clients generate a strategic map of digital content and marketing. And Facebook doesn’t resist.

This year at SMMW she brings us the wonderful world of Facebook groups, a land not yet fully exploited that brings very good results, especially in sales.

This and more is what we will be able to discover with Dana Malstaff.

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It’s almost here…2020. ⁣ ⁣ 𝐖𝐡𝐚𝐭 𝐛𝐢𝐠 𝐩𝐥𝐚𝐧𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐲𝐞𝐚𝐫? ⁣ ⁣ #newyearscelebration #resolutions #goals❤ #bossmom

Una publicación compartida de Dana Malstaff 💜 Boss Mom (@danamalstaff) el

37. Andrew and Pete

They have a company called ATOMIC that helps businesses grow in the digital environment.
Session:How to create content that generates sales, step by step
Instagram: @andrewandpete

There are many types of content: content to brand, content to drive traffic to your website and content to get your users to convert. This talk will be about that kind of content marketing, the kind that works and makes money.

Get your followers to convert with the content you create for your digital marketing strategy. 

38. Ray Edwards

Copywriter and podcaster
Session:  How to write a copy that sells without being a “seller”.
Instagram: @rayedwards

Ray is an advisor to coaches, trainers and consultants in the field of copywriting. He promotes leaving a positive footprint of your brand on any platform. His training is for “believers”: believers in a better world, in doing things right and in making a positive impact on everything you do.

If something scares a reader, it’s the feeling that you are being sold something. Thanks to Ray’s talk you will be able to learn the best kept trick of successful salespeople. Persuading with words to sell without being invasive.

We want to learn this technique. So we reserved seats to see Ray in action.

39. Dennis Yu

Co-founder y CEO de Blitzmetrics
Charla: El mejor anuncio de Facebook para impulsar las oportunidades de negocio, el tráfico y los ingresos.
Instagram: @dennis.yu

Dennis, we’re looking forward to meeting you. If there’s one thing we like at Metricool it’s measuring every result and democratizing social media metrics for everyone. Dennis is one of us, a person focused on results and measuring any social media strategy with tools.

Talking about Facebook ads nowadays is an everyday thing, but talking about ads that give results, create opportunities and income are bigger words.

This talk is promising!

40. Stephanie Liu

CEO and live video professional
Session: From Unknown to Unforgettable: Art and Science to Being Irresistible to the Camera
Instagram: @heystephanieliu

You can tell that video is fashionable and attracts a lot of users. This year the SMMW makes it clear with its poster: Video marketing is indispensable.

And what is the first step to success in the sector? Stephanie Liu, CEO of “Lights, Camera, Live”, knows this and will tell us about it in person.

Stephanie’s Youtube channel can be a good appetizer to wet your appetite before the SMMW congress. We recommend that you click on the subscription to her channel and wait for her videos every Thursday. It is very good.

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“I WATCH YOUR SHOW!!!” It was three years ago when I first met @maryfainbrandt at Social Media Marketing World. I was hanging out on the Midway playing with my new GoPro when all of a sudden, Mary yelled from across the room, “I’m your biggest fan!” I was floored. 😱 I didn’t think anyone outside of my immediate friends and family was tuning into my show. Was this really happening?! Since then, Mary and I have always been close. I’ve watched her step into the spotlight and blossom into one amazing entrepreneur. She’s the host of LinkedIn Bakery, one of the most influential speakers on LinkedIn, AND has so many amazing projects she’s working on that I’m not even sure if I can spill the beans here… These days when I see her, I’m the one yelling, “OMG, IT’S MARY FAIN BRANDT!!!” Happy three year friendversary to US ❤️ ___ #SMMW19 #LightsCameraLive #LinkedinBakery

Una publicación compartida de Facebook Live • Stephanie Liu (@heystephanieliu) el

42. Shep Hyken

Expert in customer service, speaker and writer.
Session: How to deliver amazing customer service in today’s digital world.
Instagram: @shephyken

The customer service department is changing more and more with new technologies. Customer service is the opportunity for a customer to become a fan or buy again. This service has to be excellent and that’s what Shep is going to reveal to us.

The author of: “The Convenience Revolution” is a leader in customer service and his reputation as a speaker precedes him. Looking forward to the show and seeing Shep live.

43. Jay Baer

Founder of his own company, speaker and author of several books
Session: How to Create Three Types of Scalable Social Content that Get Results
Instagram: @jaybaer

Convince and convert is the name of his company, a statement of intent of what Jay is capable of helping you achieve with your company. He is a business consultant who helps you earn more by hitting the bull’s-eye with your strategic plan.

His title for the talk offers an irrefutable promise, to generate scalable content, to work on autopilot and also get positive results.

We’ll be there 👍🏻

44. Travis Chambers

A very talented young entrepreneur
Session:  How to master the video ad funnel and double your sales
Instagram: @travis_chambers

He leads Chamber.Media, which drives the massive acceleration of Direct to Consumer brands’ revenue through the creation of social video ads designed to drive sales and brand growth, amplified by his world-class ad buying team.

The company tripled the revenue of 4 D2C multi-million dollar companies in the last 2 years.

This year he will be at the SMMW giving us an incredible talk on how to master the video ad funnel. Noted.

45. Dustin W. Stout

Dustin entrepreneur, speaker and digital marketing consultant.  
Instagram: @dustinwstout

His blog,, was named as one of the best social media blogs by Social Media Examiner and continues to be a growing resource for advertisers, entrepreneurs and bloggers alike.

His latest project,, aims to help struggling gym owners grow their fitness center with high quality social media graphics and content.

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Contemplating some branding changes.

Una publicación compartida de Dustin W. Stout (@dustinwstout) el

46. Jeff Sieh

Visual Marketing Consultant and Pinterest Specialist
Session: Stop the Scroll! Visual Marketing Tips and Tricks for Non-Designers.
Instagram: @jeffsieh

Not a professional designer but would you like to make some changes to your website? This is the perfect talk for you…

Not all of us are web designers, but sometimes you need to know a couple of visual marketing tricks to improve conversions or the user experience. Jeff is the one to reveal those secrets in his SMMW session.

47. Dan Knowlton

Expert in digital and social media marketing
Session: How to implement performance-oriented marketing tactics on Twitter
Instagram: @danknowlton1

In addition to directing his company Knowlton, Dan is known for sharing his best ideas on stages around the world.

Dan has been pushing the envelope on Twitter, a social network that is still going strong and not dead as many claim. This talk will motivate and give us thousands of valuable tips to create a winning marketing strategy on Twitter.

48. Jessika Philips

Social media strategist and founder
Session:  How to capture attention, amplify your message and keep your audience coming back for more
Instagram: @relationshipmarketingjessika

Jessika is the passionate founder of NOW Marketing Group. From this company, she helps brands and entrepreneurs to reach their ideal audience for better results. In other words, she knows how to encourage your audience to learn more about you or your brand.

Her talk will focus on her passion and expertise. How to start a conversation that captures your reader’s attention and amplifies your message.

Ready to take notes without stopping.

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Yay! Diggin the sneak peek shots that @r.smartist took a couple weeks ago during a team photoshoot. #newyearnewphoto #teamphotoshoot #agencylife #basicbrickwallphoto

Una publicación compartida de Jessika Phillips (@relationshipmarketingjessika) el

49. Rory Vaden

Author, blogger, co-founder and speaker
Session: The influential personal brand: How to turn your reputation into income.
Instagram: @roryvaden

Personal branding is Rory’s passion and he shows it in everything he does. His books, his talks and the way he communicates.

If anyone can give wise advice on how to turn a personal brand into income, it’s him. The author of the best seller “Take the Stairs: 7 Steps to Achieving True Success” comes prepared to leave us speechless with his advice.

50. Kelly Noble

Marketing Consultant
Session: How to get quality contacts with messaging bots: Tools, rules and resources.
Instagram: @stellar247

She claims to be addicted to creating messenger bots that people love. Kelly is pure energy, jovial, and a great communicator.

During her session at SMMW, she is going to talk about her passion: creating bots and the rules and resources to generate quality contacts through this conversation.

Kelly, we will be there!

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Things to keep in mind this holiday season: ❤️You do not have to spend money ❤️You are not required to buy anyone gifts ❤️You do not have to send out cards ❤️You can say no to parties, gatherings, family functions ❤️Take care of yourself and protect your mental health Women tend to carry the bulk of the mental load during the holiday season. The planning of gatherings, meals, gifts, decorations, holiday cards and more. Add to an already busy schedule and this time of year can be stressful. So this is just a friendly reminder that you have every right to say no and to take time for yourself. Enjoy the holiday season, but also enjoy your sanity. 😘 . . . . . #mentalhealth #HoldaySeason #SeasonalBlues #selfcare #bekindtoyourself

Una publicación compartida de Kelly Noble Mirabella (@stellar247) el

There are still 30 other reasons for which you should go to SMMW. 30 speakers who don’t appear on our Instagram competitors ranking but they also have a lot to offer.

Remember that our competitor analysis is only one of many Metricool features. The main features that make us unique are:


Metricool is the a tool with the option to generate reports in a matter of seconds.

We offer detailed information of the platforms that we analyze, both relative to publications and profile. Besides, we are a friendly user tool because of:

➡️ Simple design, fast download and easy delivery process.

➡️ Easy for customers to interpret the information provided. Clear and professional design.

➡️ Reports can be customized with logos, brand colors and comments.

A corporate and personalized report for your customers or team.

We are very proud of this extraordinary feature


The option to analyze up to 100 competitor accounts per social network and profile is only available for Premium plans.

Our customers will be able to analyze the market easily and quickly, saving a lot of time.

This is one of the most valued feature amongst our community. The possibility to generate a benchmark in 5 minutes.


By including the tab ADS we have passed from being a social media tool to a All-In-One tool.

While, other tools are still exclusively focused on social media exclusively, we have decided to give a step forward and provide metrics related to ads in the same platform.

This way, our community will be able to manage both organic and paid parts in the same platforms, avoiding wasted time with logging in and out of the different tools.. 

If you have read until the end it is because you are probably going to SMMW. We are happy to be sponsors this year and to be able to learn from the best.

If you are coming, drop us a line and let’s meet in San Diego!

Isabel Romero Isabel Romero , 28 January 2020

Social Media Manager Calendar 2024

Find every important holiday and celebration in one place.

Get a head start on content and take a look at our 2024 social media manager calendar!

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