The all-in-one tool for social media management
A Social Media Manager’s best ally
Join the more than 2.5 million professionals, brands, and agencies that already trust Metricool.
Plan, measure, and manage messages and campaigns… No matter what your day-to-day looks like, Social Media Manager, at Metricool we help you grow, save time and optimize processes. Working better, for less is possible.

These companies are already Metricoolers:
Plan more in less time
Introducing the new ace up your sleeve
An intuitive scheduler exists and it’s here. Much more than just a calendar. You can schedule your content, search for the perfect hashtag, collaborate with your team, and edit your content.


And not only that:
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Find your best times to post based on your audience
We analyze when your followers connect to suggest the best time to post on Instagram, Facebook, X, LinkedIn, TikTok, and YouTube.
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Generate content with the help of an AI assistant.
Choose a topic, a tone, and a social network. Our AI assistant will suggest the perfect text. Need hashtags? It recommends them. A CTA? It creates it for you. Correct a text? No problem. Optimize it for another social network. Whatever you want.
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Connect your Drive and Canva folders.
Access your online content directly from the planner. Collaborate with your team without leaving the tool, browse your Google Drive folders, and your Canva designs, or generate a library of posts to use whenever you need them.
Collaborate with your team
And take your social networks even further.
Endless email chains or hundreds of post-its scattered around the office are a thing of the past. Simplify your workflow with a tool designed for teams looking for efficiency and results.
- Give access to as many users as you need and assign them to the appropriate role.
- Optimize the workflow for your content plan thanks to an integrated approval system.
- Communicate with your team through the notes feature.
- Share templates and ideas by creating a post library.
All in one place. One tool, infinite possibilities.


Manage up to 14 different social networks
We are an authorized tool!
Understand your audience
and increase your reach
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Dive deep into each of your social profiles
Website visits, the daily reach of your Instagram account, the seniority of your LinkedIn followers, or the CTR of your Google Ads campaigns are just some of the data points you can measure in up to 14 different social networks.
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Compare yourself with your competitors
Create a dashboard with up to 100 other Facebook, Instagram, X, YouTube, and Twitch accounts and spy on the results of their strategies.
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Create analytics reports in minutes
Create unlimited templates and customize them to your preference. Export reports in PPT or PDF, or set up automatic delivery for added convenience.

Choose the plan that best suits you
STARTER
From €14/month
with annual payment
From €18/month with monthly payment
- Management of all your brands’ social media accounts (excluding Twitter).
- Schedule unlimited* pieces of content per month.
- LinkedIn connection.
- Access to Twitter/X add-on
- Analysis of 100 competitor profiles.
- Downloadable reports, in PDF and PPT.
- Multiple links-in-bio, with SmartLinks.
- Utillize the AI Social Media Assistant.
- Access to analytics with unlimited historical data.
- Google Drive Integration
- Canva Integration
- Recommended
ADVANCED
From €39/month
with annual payment
From €49/month with monthly payment
- Management of all your brands’ social media accounts (excluding Twitter).
- Access to Twitter/X add-on
- Schedule unlimited* pieces of content per month.
All features of the STARTER plan, plus:
- Team and client access.
- Role management.
- Post approval system
- Customizable templates for reports.
- Connection to Looker Studio.
- Zapier integration.
CUSTOM
Let’s talk!
Starting from 50 brands
- Management of all your brands’ social media accounts (excluding Twitter).
- Access to Twitter/X add-on
- Custom number of brands
- Customized publication limit
Plus all features of the ADVANCED plan, and:
- Integration capabilities
STARTER
From $18/month
with annual payment
From $22/month with monthly payment
- Management of all your brands’ social media accounts (excluding Twitter).
- Schedule unlimited* pieces of content per month.
- LinkedIn connection.
- Access to Twitter/X add-on
- Analysis of 100 competitor profiles.
- Downloadable reports, in PDF and PPT.
- Multiple links-in-bio, with SmartLinks.
- Utillize the AI Social Media Assistant.
- Access to analytics with unlimited historical data.
- Google Drive Integration
- Canva Integration
- Recommended
ADVANCED
From $45/month
with annual payment
From $54/month with monthly payment
- Management of all your brands’ social media accounts (excluding Twitter).
- Access to Twitter/X add-on
- Schedule unlimited* pieces of content per month.
All features of the STARTER plan, plus:
- Team and client access.
- Role management.
- Post approval system
- Customizable templates for reports.
- Connection to Looker Studio.
- Zapier integration.
CUSTOM
Let’s talk!
Starting from 50 brands
- Management of all your brands’ social media accounts (excluding Twitter).
- Access to Twitter/X add-on
- Custom number of brands
- Customized publication limit
Plus all features of the ADVANCED plan, and:
- Integration capabilities
This is what they say about us:
Metricool’s best kept secret?
There is always someone on the other side.
Join Metricool and find a team of real people willing to help you navigate the tool and learn how to make the most out of it.
Until then, here are some frequently asked questions, so that whatever decision you make, you’ll have all the information you need.
Can I cancel my subscription at any time?
Of course. We don’t tie you down here. If you decide to cancel, your plan will remain active until the end of the billing cycle. After that, your account will revert to the free plan. No drama, no awkward questions.
What if I want to switch to a higher plan?
Just a few clicks and you’re done. Switching to a higher plan is as easy as deciding to do so. Plus, any unused time from your current plan will be automatically applied as a credit toward your new plan.No fine print here, just numbers that add up.
Where can I find my invoices?
In your account settings, waiting for you to download them. If you prefer not to complicate things, activate the option to send them directly to your email. It couldn’t be simpler.
What does a “brand” mean in Metricool?
A brand in Metricool is your personal workspace. It’s your central hub for managing a client, business, or even that passion project you can’t stop thinking about. Here, you can link one profile from each different social network and seamlessly handle everything like the multitasking pro you are.
Can I connect several Google Business Profiles to the same brand?
Nope. Each brand in Metricool represents a different location, keeping your content and analytics neatly organized. Think of it like Marie Kondo, but for social networks.