Metricool Cookies Policy

Cookie Policy of Metricool

This document informs Users about the technologies that help Metricool to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Metricool.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Metricool uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How Metricool uses Trackers

Necessary

Metricool uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Technical Trackers

Trackers duration:

• _mcool-att-0: duration of the session
• pll_language: 13 months
• moove_gdpr_popup: 13 months
• _mcool-a-clientd: duration of the session
• lastExternalReferrer: indefinite
• lastExternalReferrerTime: indefinite
• iub_storage_available: indefinite
• _iub_cs_cons-82161126: indefinite
• crisp-client*: 7 months
• AWSALB: 7 days
• AWSALBCORS: 7 days

Trackers managed by third parties

• Crisp Widget (Crisp IM SARL)

  The Crisp Widget is a service for interacting with the Crisp live chat platform provided by Crisp IM SARL.

  Personal Data processed: Data communicated while using the service, Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: France – Privacy Policy.

Experience

Metricool uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

• YouTube IFrame Player (Google LLC)

  YouTube IFrame Player is a video content visualization service provided by Google LLC that allows Metricool to incorporate content of this kind on its pages.

  Through this Service, Metricool may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

  Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

  Personal Data processed: device information, Trackers and Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Trackers duration:

  • VISITOR_PRIVACY_METADATA: 7 months
  • YtIdbMeta:databases: duration of the session
  • iU5q-!O9@$: indefinite
  • yt-player-headers-readable: duration of the session
  • yt-remote-cast-installed: indefinite

• Spotify Widgets (Spotify AB)

  Spotify is an audio content delivery service provided by Spotify AB that allows Metricool to incorporate content of this kind on its pages.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: Sweden – Privacy Policy.

Measurement

Metricool uses Trackers to measure traffic and analyse User behaviour to improve the Service.

Trackers managed by third parties

• Google Analytics 4 (Google LLC)

  Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Metricool, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: number of Users, session statistics, Trackers and Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Trackers duration:

  • _ga: 2 years
  • _ga_*: 2 years

• Amplitude Analytics (Amplitude Inc.)

  Amplitude Analytics is an analytics service provided by Amplitude Inc.

  Personal Data processed: browsing history, device information, Trackers and Usage Data.

  Place of processing: United States – Privacy Policy.

  Trackers duration:

  • amp_*: indefinite

• Google Analytics Advertising Reporting Features (Google LLC)

  Google Analytics on Metricool has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy – Opt Out.

  Trackers duration:

  • IDE: 2 years
  • _gcl_*: 3 months
  • test_cookie: 15 minutes

• Google Analytics Granular location and device data collection (Google LLC)

  Google Analytics on Metricool has granular data collection activated which collects location and device data on a per-region basis. It allows the Owner to create and analyze User reports that rely on those metrics.

  Personal Data processed: browser information, city, device information, number of Users, session statistics, Trackers and Usage Data.

  Place of processing: United States – Privacy Policy.

Marketing

Metricool uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

• Facebook Remarketing (Meta Platforms, Inc.)

  Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of Metricool with the Meta Audience Network.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Trackers duration:

  • _fbp: 3 months
  • lastExternalReferrer: duration of the session

• TikTok Remarketing (TikTok Technology Limited)

  TikTok Remarketing is a remarketing and behavioral targeting service provided by TikTok Technology Limited that connects the activity of Metricool with the TikTok advertising network.

  Personal Data processed: Trackers.

  Place of processing: Ireland – Privacy Policy.

  Trackers duration:

  • _ttp: 13 months
  • _tt_enable_cookie: 13 months
  • ttwid: 13 months

• Google Ad Manager Audience Extension (Google LLC)

  Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC that tracks the visitors of Metricool and allows selected advertising partners to display targeted ads across the web to them.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Trackers duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• TikTok conversion tracking (TikTok Technology Limited)

  TikTok conversion tracking is an analytics and behavioral targeting service provided by TikTok Technology Limited that connects data from the TikTok advertising network with actions performed on Metricool. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of Metricool.

  Personal Data processed: Trackers.

  Place of processing: Ireland – Privacy Policy.

  Trackers duration:

  • _ttp: 13 months
  • _tt_enable_cookie: 13 months
  • ttwid: 13 months

• X Ads conversion tracking (X Corp.)

  X Ads conversion tracking is an analytics service provided by X Corp. that connects data from the X advertising network with actions performed on Metricool.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: United States – Privacy Policy.

  Trackers duration:

  • muc_ads: 2 years
  • personalization_id: 2 years

• Microsoft Advertising (Microsoft Corporation)

  Microsoft Advertising is an advertising service provided by Microsoft Corporation.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Trackers duration:

  • MUID: 2 years
  • _uetmsclkid: 3 months
  • _uetmsclkid: indefinite
  • _uetsid: 1 day
  • _uetsid: indefinite
  • _uetvid: 2 years
  • _uetvid: indefinite

• Google Ads conversion tracking (Google LLC)

  Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on Metricool.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: United States – Privacy Policy.

  Trackers duration:

  • IDE: 2 years
  • test_cookie: 15 minutes

• Google Ad Manager (Google LLC)

  Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. This service uses the “DoubleClick” Cookie, which tracks use of Metricool and User behavior concerning ads, products and services offered.  

  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: United States – Privacy Policy.

  Trackers duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• LinkedIn Ads (LinkedIn Ireland Unlimited Company)

  LinkedIn Ads is an advertising service provided by LinkedIn Ireland Unlimited Company.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Trackers duration:

  • GAID: indefinite
  • IDFA: indefinite
  • UserMatchHistory: 1 month
  • _gcl_*: 3 months
  • _guid: 3 months
  • aam_uuid: 1 month
  • li_fat_id: 1 month
  • li_giant: 7 days
  • li_sugr: 3 months
  • lms_ads: 1 month
  • oribi_cookie_test: duration of the session
  • oribi_session: 2 hours
  • oribi_user_guid: 7 months

• Intercom (Intercom R&D Unlimited Company)

  Intercom is an AI assistant platform provided by Intercom R&D Unlimited Company that enhances the capabilities of the support and communication channels available on Metricool by making use of artificial intelligence techniques.

  Personal Data processed: email address, Trackers, Universally unique identifier (UUID), Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: Ireland – Privacy Policy.

  Trackers duration:

  • intercom-id-*: 10 months
  • intercom-session-*: 7 days
  • intercom-test: indefinite

• Leadinfo (Leadinfo B.V.)

  Leadinfo is a leads management service provided by Leadinfo B.V. that automatically identifies B2B qualified leads (i.e. businesses that have indicated an interest in becoming paying customers) and allows their management.

  Personal Data processed: email address, first name, last name, Trackers and Usage Data.

  Place of processing: Netherlands – Privacy Policy.

  Trackers duration:

  • _li_id.xxxx: duration of the session
  • _li_ses.xxxx: indefinite

How to manage preferences on Metricool

Users can set or update their preferences via the relevant privacy choices panel available on Metricool.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

• See what Cookies or other similar technologies have been set on the device;
• Block Cookies or similar technologies;
• Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Brave
• Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Metricool to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

METRICOOL SOFTWARE, S.L., c/ Téllez, nº 12, Entreplanta H, 28007, Madrid- Spain.
VAT: ESB87527115.

Data Protection Officer contact information: [email protected]

Owner contact email: [email protected]

Since the use of third-party Trackers through Metricool cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Metricool.