The social media summit that sounds like your group chat
DEC 2026
2
WEDNESDAY
FREE & ONLINE
Unfiltered starts in …
The social media summit that sounds like your group chat
Who’s already in the group
We’ll be presenting Metricool’s 2027 State of Social Media report, revealing an unfiltered view of the largest study of the year.
I’ll cover the pillars behind a lasting community and why “community” has become an overused word.
I’ll show how creators and companies can use AI voice to reach audiences across languages, while still connecting on a human level.
We optimized the social out of social media. I’ll explore how brands and creators can use data insights without losing the human on the other side of the screen.
I’ll break down what virality actually means today, what it does (and doesn’t) do for a business, and how to plan content for it.
I’ll break down what a real strategic partnership between brands and creators looks like, and close with a live hot seat to answer your questions on the spot.
Turn social media data into better questions, not another dashboard. A practical 20-minute session, with no prior Claude or Metricool experience needed.
We are so tired of brainrot, rage bait, and the maximalist edits that dominated social feeds over the past couple of years, and now we want to do things that require our full attention: longer-format content, IRL events, and gamified content that demands your participation.
…and more speakers joining the chat over the coming weeks.
The group chat agenda
The social media group chat, live
Every social media person has that one group chat. The place you drop the screenshot of the post that flopped, ask the question you’d never ask out loud on LinkedIn, and find out what’s actually working from people who’d know.
Unfiltered takes that group chat energy and puts it on stage for a day, gathering thousands of professionals like you to talk straight about the wins, the flops, and the data behind both. Tune in from wherever; join the conversation whenever.
How the day runs
Podcast-style sessions that run like a conversation you can jump into, and your questions steer where it goes.
Discussions built on real stories with the people who’ve run the accounts themselves, walking through what worked, what flopped, and why. The kind of talk you’d get from a coworker who’s done the job.
Opinions backed by evidence. Claims shared come with data or examples behind them, definitely not the place to find hot takes built for the algorithm.
The truths you might not want to hear. The mistakes we’ve all made, the formats everyone’s overusing, the tactics that don’t land like they used to. That’s the point of calling it Unfiltered.
What we’ll get into
The full agenda drops closer to the day, but here’s a taste of what’s coming:
The roller coaster named algorithm. What changed this year, and how to work with it instead of guessing.
The creator economy culture in 2027. Where it’s heading, and what it means for how you work with creators.
Turn thousands of data points into content. Every platform floods you with numbers. We’ll get into how to make sense of them without getting buried in spreadsheets, and how to shape them into posts worth sharing.
A first look at Metricool’s 2027 Social Media Report. What’s working across every platform this year, backed by millions of posts analyzed.
Community that shows up. How to build an audience that sticks around and talks back.
AI for social, of course. Where it earns its keep, where it still falls short, and where the human touch is always going to be needed.