If you run an ecommerce brand, you’re probably posting on three or four networks and wondering whether any of it is working. Is four posts a week normal? Should everything be a Reel? Does anyone click the link in bio?

We went looking for answers on what brands actually do and analyzed 3,234 posts from 72 leading U.S. ecommerce brands during August 2026, across Instagram, Facebook, TikTok and YouTube, and read every caption to see what they post, where, and what gets a reaction.

The result is our Social Media & Ecommerce Report, built to help you compare your strategy with brands like yours.

Download it for free.

A taste of what we found:

97% of ecommerce brands post on Instagram, but only 44% are active on YouTube.

1.8% of organic TikTok posts use TikTok Shop

39% of Instagram and Facebook posts are product-focused

293 vs. 8 interactions on a typical Instagram post vs. a typical YouTube post

Inside the report: where brands have accounts and where they actually post, how often they publish, which formats they use, what they post about, what gets a reaction, how they use TikTok Shop, and what their captions ask people to do.

If you sell products online or on social media, use this report as a starting point to see how ecommerce brands are posting, selling, and shaping their social strategies.

Get your free copy: