AI Social Media Marketing Course
How to Empower Your Social Media Strategy with AI, from Content Creation to Analytics and Reporting
This free, self-paced AI Social Media Marketing Course turns AI from a buzzword into a daily habit. It’s a hands-on guide to using artificial intelligence in social media marketing, built for the work you do every day. Across six modules, you’ll learn which tools to use, how to prompt them well, and how to plan, create, analyze, and report faster, while keeping the human judgment that only you bring.
Course begins July 20.
What you will learn in this AI course
6 modules to take you to confident, everyday social media marketing with AI. From foundations and tools to prompting, planning, analysis, and automation, every module is practical and ready to apply.
From Executor to Strategist: The New Role of the SMM
Understand what AI is and how the tools you’ll use really work
See how your role shifts from doing the work to directing it
Spot the skills AI can’t replace, and lean into them
Take your first steps automating repetitive tasks
Use AI responsibly, protecting your brand voice and credibility
🕒 Approx. 60 minutes, always at your own pace.
The AI Tool Ecosystem: Which Tool to Use for What?
Get a clear map of the AI tools that matter for social media
Learn how to judge whether a tool is worth your time
Decide where free is enough and where paying is worth it
Build a personal AI stack that fits how you work
🕒 Approx. 70 minutes, always at your own pace.
Prompting and Content Creation
Understand why most prompts give weak results, and how to fix them
Build strong prompts with the right context, format, and constraints
Write prompts for captions, scripts, threads, and newsletters
See real examples for hooks, captions, carousels, and repurposing
Take away a downloadable prompt library organized by task type
🕒 Approx. 75 minutes, always at your own pace.
Calendars and Planning with AI
Research your audience and build buyer personas with AI
Create a full month of content in a calendar with AI
Plan by content pillars and formats
Map out campaign and seasonal planning
Follow a real case study: a freelancer who saves an hour per client
🕒 Approx. 75 minutes, always at your own pace.
Analysis, Reporting, and Client Presentations
Turn analytics into clear insights and recommendations with Metricool Studio
Analyze across brands, platforms, and time periods
Build a one-page report for clients who don’t read metrics
Present your results clearly and convincingly
🕒 Approx. 80 minutes, always at your own pace.
Competitors, Benchmarking, and Automation
Analyze competitors with AI
Use benchmarks to set realistic goals
Turn competitive data into fresh content ideas
Automate the repetitive parts of your workflow
🕒 Approx. 80 minutes, always at your own pace.
This Course Is for You If
This is practical AI for social media managers, agencies, and freelancers.
You’re a social media manager
who wants to work faster without dropping quality.
You’re an agency
that wants to scale and stand out without adding headcount.
You’re a freelancer
who wants to save time, take on more clients, and earn more.
What You’ll Take Away
Unlimited, on-demand access to all six modules
Video tutorials and hands-on resources
Templates, practice tasks, and self-assessment quizzes
An email guide that walks you through it, module by module
Metricool and Your Favorite AI Model
AI gives you speed, and a planner gives you direction.
Put them together and you change how you work: draft with AI, then plan, schedule, and report inside Metricool. The course shows you how the two fit together, including how to connect an assistant like Claude straight to your Metricool data, so you can plan and report just by chatting.
More Than a Tutorial
You’ll leave with tools you use the same day, not notes you file away. Real workflows, real results, and no hype. The aim is simple: run a few prompts and get your social work done before your coffee gets cold.
The Course Made by Metricool
Metricool is built to help creators and social media professionals manage their work every day. It’s also home to free resources, annual social media studies, and complete courses created by specialists, like this AI Social Media Marketing Course, to help you go further with social media.
Register for the AI Social Media Marketing Course
Put AI to work in your social media routine, one module at a time.
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