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- Instagram
- Online advertising
2025 Instagram Ads Tutorial: How to Create Successful Campaigns
Instagram Ads can help your brand reach new accounts and potential clients, while creating ads directly from the platform. Learn about how to implement Instagram Ads in your strategy.
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- Online advertising
Complete Social Media Ads Guide 2025
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising in 2025.
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- Facebook Ads
- Online advertising
Facebook Ads Guide for Beginners
Follow this detailed guide to help your Facebook ad creation process, so you can reach all your business goals.
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- Online advertising
- TikTok
The Essential 2025 TikTok Advertising Guide for Businesses and Creators
TikTok offers a variety of advertising formats, placements, and objectives for brands to maximize their exposure and engagement on the network. This essential guide walks you through every part of TikTok ads to build a successful advertising strategy.
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- Online advertising
- Pinterest
How to Advertise on Pinterest: 2025 Guide
This comprehensive guide walks you through how to advertise on Pinterest starting with campaign objectives and formats to building out your campaign. This guide will prepare you to optimize your marketing strategy and win visibility on the network.
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- Online advertising
- YouTube
2025 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.
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- Online advertising
How to Create Google Ads Campaigns in 2025
Google Ads helps businesses and brands improve their online visibility and awareness. Create Google Ads campaigns in two ways, with Google's native ad builder and with Metricool, an all-in-one social media management and ads platform.
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- Online advertising
How to Use Google Keyword Planner
Google Keyword Planner is a free tool provided by Google that plays a crucial role in keyword research, particularly for pay-per-click (PPC) advertising campaigns. This tool enables advertisers, marketers, and content creators to identify relevant keywords, assess their search volumes, and evaluate competition levels. In this guide, we will explore everything both new and experienced […]
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- Content Marketing
- Online advertising
What is PPC? Pay-per-Click in Marketing
Pay-per-click (PPC) advertising has emerged as a powerful tool for businesses looking to reach their target audience effectively and drive conversions. With the ability to place ads on popular platforms like Google, Facebook, and Instagram, PPC offers unparalleled opportunities to connect with potential customers at the right moment. However, navigating the complexities of PPC can […]
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- Online advertising
How to Create Demand Gen Campaigns on Google
Google Ads has expanded its campaign types, adding Demand Gen Campaigns for advertisers looking to advertise on multiple platforms simultaneously, using mixed media formats to appeal to users.
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- Online advertising
Google Ads Quality Score Guide
Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. Learn why it's important, how it's calculated, and most importantly, actionable strategies to improve your Quality Score.
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- Online advertising
What is CPL? Cost per Lead
Cost per lead is a key metric in digital marketing that helps businesses track the cost of acquiring potential customers. It's a crucial component of the Cost per Acquisition (CPA) model, which measures the overall cost of converting a lead into a paying customer.
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- Online advertising
What is CPA? Cost per Acquisition
Cost per acquisition is a metric in marketing used to calculate the effectiveness of advertising campaigns. Learn how to calculate CPA, and when it's best to use it.
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- Online advertising
Search Engine Marketing – A Guide to SEM
Do you know what is SEM?
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- Online advertising
The Top 7 Online Advertising Platforms to Use in 2024
Are you a business looking to incorporate paid advertising in your social media marketing strategy? Here are 7 online advertising platforms to tap into in 2024.
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