What works on LinkedIn in 2026: data, trends, and formats
Blanca Ruiz
14 April 2026 
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LinkedIn is becoming a bigger part of brands’ social media strategies. In fact, over the past year, LinkedIn accounts connected to Metricool grew by 88%.
We looked over 673,658 posts from 63,108 LinkedIn accounts, and we put together a report with real insights to help you better understand how LinkedIn works in 2026 and how to make the most of it in your content strategy.
The data reveals the answers to questions such as:
- Is it better to post with a personal profile or with a company page?
- Does LinkedIn penalize your content for including a link?
- What’s the format that works best in 2026?
- When is the best time to post?
Download the full Study for free and explore strategies, trends, and formats that work in 2026, backed by data.
We analyzed Company Pages and Personal Profiles from all around the world to identify patterns in how users interact with the platform. Here’s a sneak peek at what you’ll find:
- 6.89% of LinkedIn Company Pages grew last year
- Carousels get 17x more interactions than images, yet images are still posted 6x more than carousels.
- Posts that include a question get 77% more comments
- Nearly 40% of all interactions in a post happen on day one
Understanding the platform is no longer optional.
Get the LinkedIn Study now.
Download the 2026 LinkedIn Study
Fill out the form and get your free copy
Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of this resource and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
