Social media dashboard in Google Looker Studio

Take your analytics even further and build your custom social media dashboard in Google Looker Studio

A complete grasp on your online presence, with thousands of data sources waiting for you to cross-reference.

250+ Data sources

Social media’s biggest questions do have answers…

Is there a direct impact between web traffic and social actions? Does the higher number of followers on social media increase brand searches for my business? The truth is in the data, waiting for you to discover with expanded data sources such as Google Analytics or Search Console.

  • What do your customers want?

    Answers, real-time metrics, and a data-based strategy.

  • What do you want?

    Demonstrate social media’s impact in your marketing strategy to validate your business decisions.

  • What does the Looker Studio connector want?

    Help you achieve your goals quickly, giving you the flexibility to collect data and create reports on your own terms.

Complete data, one connector…

Social media managers, analysts, agencies and metrics lovers.

The Looker Studio connector is the single answer to analyze all your social networks, ad platforms, and websites in one platform.

Not magic or a mirage. Just dreamy analytics.

  • More than 250 data sources at your fingertips.

    Your report, your rules.

  • All the data of your brands of social networks, websites, and advertising campaigns.

    Ready to blow your mind in Looker Studio.

  • Unified data sources.

    To reuse and recycle your reports. 

  • Analytical brand history.

    From any time period.

  • Merge data natively.

    Create data sources that combine multiple brands.

  • Create reports without limits.

    Fusing Looker Studio and Metricool data for a powerful social media weapon.

Discover the formula to move faster with professional analytics.

Sign up for Metricool’s Advanced or Custom plan to enjoy the Looker Studio connector for free for 15 days.

Includes all of the Metricool features.

Bring your Looker Studio reports to life, while not hating your life.

But if measuring is your thing, flexing your data analysis fingers with the Looker Studio gets you the complete Metricool package. The professional Swiss Army knife for social media managers.

For the same price. The most bang for your buck.


  • Import data from all your social networks and ad platforms into Looker Studio. [Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, YouTube, Twitch, Google Business Profile. Facebook Ads, Google Ads and TikTok Ads. Website/Blog] you can plan all your content, at your best time, on each social network.

  • Reply to all your private messages and comments from one place.

  • Create and compare your Facebook Ads and Google Ads campaigns.

  • Analyze your competitors’ data and add it to your Looker Studio.


  • Automate processes with Metricool’s Zapier  integration. 

Raise your hand. Who has questions?

Well, just in case we don’t see you among the public, we will leave here the most frequently asked questions.

What data can I add with the connector?

Facebook- Evolution and detailed data of posts, campaigns and ads.
Instagram- Evolution, historical detail of both posts and stories.

In general, you can add to your Looker Studio reports: any data, from any supported social network, that you can find in the Metricool interface. Even a few more.

You have data evolution (dimension is time), tables (posts, stories, tweets, etc.), competitors you have added to your Metricool account (both the summary table and its posts) and some demographic data.

Advertising platforms such as Facebook Ads, Google Ads, and TikTok Ads are also supported.

Here is a detailed list of what dimensions and metrics you will have available in the Metricool Looker Studio connector.

How does it work?

Create brands and connect social networks from the Metricool interface.
The Metricool Looker Studio connector allows you to use data from any of your brands and social networks associated with Metricool in your Looker Studio reports.

Therefore, you will first need to have a Metricool ADVANCED or CUSTOM account, create at least one brand and connect with Metricool all the social networks or Ad platforms that you intend to include in your report.

The rest of the work can be done in Looker Studio.

Connect your Metricool API Key
In Metricool, go to your Account Settings and copy your API Token. You’ll need to associate it with your Google Account (which you’ll be using Looker Studio with) with your Metricool account.

In Looker Studio, create a report and search for “Metricool” among the list of community connectors. The first time you do this from an unassociated Google account, you will be prompted for the API Token to associate that Google account with your Metricool account.

Once your account is associated, the process of creating data sources is simple. You’ll see your Metricool brands and the data types you can associate in the data source.

To add or remove brands, or connect new social networks, you must do so from the Metricool interface.

Create new data sources in Looker Studio
Set up new data sources by selecting the brand, network and data type you want to import.

Are there limits to the use of Looker Studio?

Metricool does not impose limits on the responsible use of the Looker Studio connector to access your brand data in your reports.

You can create unlimited reports that access the data of the brands you have configured in your Metricool account. There is no limitation on the size or the period, number of reports, or number of social network connections per brand.

The only limitation on the part of Metricool is the number of brands included in your ADVANCED or CUSTOM plan.

Likewise, Metricool has no control over the possible limitations that Looker Studio may impose on the amount of data you obtain from Metricool, the number of calls to our server or the time needed for response.

Since community connectors are based on Google Ads Scripts apps, here’s a reference to the possible limitations imposed by Google.

Do you have a template to get started?

Start with a template already created
We make it easy for you so that in a matter of minutes you can use the template with your data.
You have instructions and help to get started with your own Looker Studio reports and the Looker Studio Connector.

>> Start here from a template

Need help with Metricool’s Looker Studio Connector?

Well, we are here, contact us to support and we will help you solve any doubt you have.

Create as many reports as you need with the data sources that matter

If you need advanced analytics, to further professionalize your reports or you are a born analyst, the Metricool Looker Studio connector is for you.


Create 100% personalized reports and save time every month

With Looker Studio, you can create a complete personalized report of more than 50 pages, including data from various social networks with great detail. You’ll be thrilled with the time save each month by sending it automatically from Looker Studio. Then, you can duplicate that same report for another client and see how, in 6 clicks, you have it ready. You’ll save your precious time thanks to the Metricool connector.

Víctor Campuzano
Google Looker Studio Specialist