Discover the ultimate social media tool
No other tool offers you as much for as little as Metricool.
You make the decision. Choose the tool that best suits your needs, daily work, and budget. The complete information for each tool is below.
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Comparison of social media management tools 2026
AgoraPulse
Although AgoraPulse is a powerful message and comment management tool, it doesn’t offer competitor analysis, advanced report generation, or personalized best posting times for $79 a month.
Buffer
A simple scheduler for teams, with limited analytics. Schedule content for free for up to 3 different accounts, with a limit of 10 simultaneous posts per channel.
Hootsuite
For $99 a month, you can manage up to 10 social media accounts, excluding Google, Facebook, and TikTok Ads campaigns. You can also create advanced reports and schedule content on Threads, Blusky, and Google Business Profile.
Later
With Later plan up to 8 social networks for $16.67 per month. However, if you’re looking for an in-depth analysis of your client’s accounts and competitors, you’re better off with Metricool (and for free).
Loomly
With Loomly you have access to a team-friendly tool. But, in Metricool, besides being able to give client and team access, you have an integral ecosystem that includes advertising tools, in-depth analytics, and an intelligent planner.
Planoly
Designed for content creators, with Planoly, you can schedule posts, but have limited access to strategy analysis or an integrated approval system. Planoly also doesn’t offer personalized best times to post, or the option to generate automatic reports.
Sprout Social
With Sprout Social, you can analyze content in-depth, generate reports, plan content, or manage your Facebook Ads campaigns. If you want this and much more, without investing $199 a month, try Metricool.
Pricing comparison of social media management tools 2026
Content creator / Entrepreneur
1 brand · 1 person · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Free | Per brand | $0/mo | $0/yr | – |
Hootsuite | Standard | Per user | $99/mo | $1,188/yr | +$99/mo |
Buffer | Free | Per channel | $0/mo | $0/yr | Tie |
Sprout Social | Essentials | Per user | $79/mo | $948/yr | +$79/mo |
Agorapulse | Standard | Per user | $79/mo | $948/yr | +$79/mo |
Later | Starter | Per Social Set | $18.75/mo | $225/yr | +$18.75/mo |
Loomly | Starter | Flat rate | $49/mo | $588/yr | +$49/mo |
Planable | Basic | Per workspace | $33/mo | $396/yr | +$33/mo |
Vista Social | Standard | Flat rate | $64/mo | $758/yr | +$64/mo |
Sendible | Core | Per workspace | $30/mo | $360/yr | +$30/mo |
SocialPilot | Standard | Flat rate | $42.50/mo | $510/yr | +$42.50/mo |
Note
Metricool Free excludes LinkedIn and X/Twitter. Starter ($20/mo) required for LinkedIn. X/Twitter add-on: +$10/mo per account. Even with both add-ons, total = $30/mo — still the lowest paid option in the series.
Small Agency
15 clients · 3 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Hootsuite | Advanced × 5 users | Per user | $1,995/mo | $23,940/yr | +$1,942/mo |
Buffer | Team — 9 channels | Per channel | $90/mo | $1,080/yr | +$37/mo |
Sprout Social | Advanced × 5 users | Per user | $1,995/mo | $23,940/yr | +$1,942/mo |
Agorapulse | Professional × 5 users | Per user | $595/mo | $7,140/yr | +$542/mo |
Later | Growth + extras | Per Social Set + user | $60/mo | $720/yr | +$7/mo |
Loomly | Beyond (5 users > 3 cap) | Flat rate | $249/mo | $2,988/yr | +$196/mo |
Planable | Pro × 3 workspaces | Per workspace | $147/mo | $1,764/yr | +$94/mo |
Vista Social | Scale (5 users > 4 cap) | Flat rate | $304/mo | $3,638/yr | +$251/mo |
Sendible | Plus — 3 workspaces | Per workspace, unlimited users | $84/mo | $1,008/yr | +$31/mo |
SocialPilot | Premium — 6 users | Flat rate | $85/mo | $1,020/yr | +$32/mo |
Small Business / Freelancer
3 brands · 5 people who publish and approve · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Hootsuite | Professional × 3 users | Per user | $597/mo | $7,164/yr | +$544/mo |
Buffer | Team — 45 channels (tiered) | Per channel | $220/mo | $2,640/yr | +$167/mo |
Sprout Social | Professional × 3 users | Per user | $897/mo | $10,764/yr | +$844/mo |
Agorapulse ⚠️ | Advanced × 3 users (10 profiles max) | Per user | $447/mo | $5,364/yr | +$394/mo |
Later | Scale + 9 extra Social Sets | Per Social Set | $183.75/mo | $2,205/yr | +$130.75/mo |
Loomly | Beyond | Flat rate | $249/mo | $2,988/yr | +$196/mo |
Planable | Pro × 15 workspaces | Per workspace | $735/mo | $8,820/yr | +$682/mo |
Vista Social | Scale | Flat rate | $304/mo | $3,638/yr | +$251/mo |
Sendible | Elite — 15 workspaces | Per workspace, unlimited users | $254/mo | $3,048/yr | +$201/mo |
SocialPilot | Premium + 20 extra accounts | Flat rate + $4/extra acct | $165/mo | $1,980/yr | +$112/mo |
Note
Metricool includes approvals for $53/month with unlimited users.
Consolidated Agency
30 clients · 5 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (50 brands) | Per brand, unlimited users | $159/mo | $1,908/yr | – |
Hootsuite | Professional × 5 users | Per user | $995/mo | $11,940/yr | +$836/mo |
Buffer | Team — 90 channels (tiered) | Per channel | $315/mo | $3,780/yr | +$156/mo |
Sprout Social | Professional × 5 users | Per user | $1,495/mo | $17,940/yr | +$1,336/mo |
Agorapulse ⚠️ | Advanced × 5 users (10 profiles max) | Per user | $745/mo | $8,940/yr | +$586/mo |
Later | Scale + 24 extra sets + 1 user | Per Social Set + user | $356.25/mo | $4,275/yr | +$197.25/mo |
Loomly ⚠️ | Beyond (60 accts max — insufficient) | Flat rate | $249/mo | $2,988/yr | +$90/mo |
Planable | Pro × 30 workspaces | Per workspace | $1,470/mo | $17,640/yr | +$1,311/mo |
Vista Social ⚠️ | Scale + 40 extra profiles (undisclosed) | Flat rate + extras | $304/mo+ | $3,638/yr+ | +$145/mo min |
Sendible | Enterprise — 50 workspaces | Per workspace, unlimited users | $638/mo | $7,656/yr | +$479/mo |
SocialPilot | Ultimate + 40 extra accounts | Flat rate + $4/extra acct | $330/mo | $3,960/yr | +$171/mo |
An all-around social media tool costs less than you think
From $0 a month.
Choose the perfect plan for you. Whether you have 1,5, 15, or 50 clients, with Metricool you can access an all-in-one social media tool for less than half the price of other tools on the market.
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Diego C.
Marketing Executive
Tool for measuring metrics
“It is a very comprehensive and easy-to-use tool. It allows me to connect various accounts like Facebook, Instagram, LinkedIn, YouTube, among others. It has graphs that summarize the interaction well according to each social network. I like that it also identifies which countries the profile visitors usually come from and provides the corresponding statistics based on their views. I use it every 15 days for my reports”
Geni R.
Small-Business (50 or fewer emp.)
A Game-Changer for Social Media Management and Analytics
“What I appreciate most about Metricool is its comprehensive approach to social media management and analytics. Here are a few highlights that stand out: unified dashboard, advanced scheduling features and in-depth analytics”
Iván J. M.
Press Relations Specialist
The best partner in Social Media for a CMO & Press Relations
“It’s easy to summarize: Metricool works for me and makes my life easier. At my agency we manage numerous corporate account profiles, hence monitoring and analyzing KPIs is one of my tasks and for years (and after the trial of a huge range of other tools) I have trusted Metricool to obtain reliable reports and data with which to draw conclusions for the management of the accounts and make decisions about them. It’s the most professional way to convey information to clients about their brand’s performance!”
Kris U.
Digital Marketing Consultant
Making Social Media Marketing Cool!
“Navigating Metricool is like a walk in the park. No tech headaches, just smooth sailing.
The charts and data layouts are not just smart; they’re downright good-looking. Makes explaining social stats to clients a breeze. Metricool doesn’t play favorites. It caters to all my social media pals, keeping everything in one cool place.”Sam M.
Small-Business (50 or fewer emp.)
Metricool is a fantastic platform to manage your client’s social media accounts
“Metricool powers our social media scheduling and analytics. It simplified client reporting with clear, insightful data and one-click PDF downloads, saving us hours of manual work. The transition from our old platform was seamless, the support team is excellent, and they constantly add new features to stay ahead.”
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