Metricool vs Agorapulse: price, features and comparison 2026
Metricool: optimize your social media strategy with a complete tool, from $0 a month.
Plan without limits, analyze in-depth, create campaigns & much more.
No credit card. No strings attached. For life.
… and the best part? This is all free. Yes, free. No trial period, no credit card, forever.
Manage up to 9 different social media platforms per brand.
Discover the best times to publish.
Analyze your competition, learn their secrets & compare.
More than 4 million users trust Metricool
… and here’s why:
Plan comparison
Metricool
Free plan
Complete management of 9 social media accounts
Plan up to
50 free monthly posts
Premium plans from
$20 a month
Agorapulse
Free plan
Limited management of 3 social media accounts
Plan up to
10 free monthly posts
Premium plans from
$79 a month
Analytics and reports comparison
Calendar and planner comparison
Compare link-in-bio tools
Ads manager comparison
Team and other features
Price comparison between Metricool and Agorapulse
Content creator / Entrepreneur
1 brand · 1 person · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Free | Per brand | $0/mo | $0/yr | – |
Agorapulse | Standard | Per user | $79/mo | $948/yr | +$79/mo |
Note
Metricool Free excludes LinkedIn and X/Twitter. Starter ($20/mo) required for LinkedIn. X/Twitter add-on: +$10/mo per account. Even with both add-ons, total = $30/mo — still the lowest paid option in the series.
Small Business / Freelancer
3 brands · 5 people who publish and approve · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Agorapulse | Professional × 5 users | Per user | $595/mo | $7,140/yr | +$542/mo |
Note
Metricool includes approvals for $53/month with unlimited users.
Small Agency
15 clients · 3 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Agorapulse ⚠️ | Advanced × 3 users (10 profiles max) | Per user | $447/mo | $5,364/yr | +$394/mo |
Consolidated Agency
30 clients · 5 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (50 brands) | Per brand, unlimited users | $159/mo | $1,908/yr | – |
Agorapulse ⚠️ | Advanced × 5 users (10 profiles max) | Per user | $745/mo | $8,940/yr | +$586/mo |
What do our users say about us?
Jeb B.
Project Manager
Over all Metricool has been great to work with. I’m really excited to see how much time I can save by not having to visit each social media platform to respond to comments. The thing I like most is that I can respond and interact with comments directly from the app.
Mark B.
Founder, Small-Business
I find Metricool super simple to use and appreciate how easy it is to integrate, with mostly consistent uptime. It’s really great for anyone entering to use right away, enabling us to get our clients the information they need quickly. I also love how the software consolidates all the data into an easy-to-read dashboard, which simplifies selecting exactly what we want to show the client. Plus, it generates reports that we can customize a bit before sending them off for clients to review their current standings quickly and easily.
Christa P.
Owner, Small-Business
I like the simplicity of Metricool, making it really easy to interact with. It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform’s analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out.
Jordan G.
Founder, “Systems Saved Me”
I LOOOOVE their analytics. Most social media tools lack in this area and it’s the #1 reason I’ve decided to stick with Metricool for social analytics.
Paula G.
Co-founder, Entertainment
The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time.
The only tool you need is just a click away
Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more for much less.
Our best-kept secret?
We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.
No credit card. No strings attached. For life.
Other Metricool comparatives
Metricool delivers Google and TikTok Ads analytics, white-label reports, and Data Studio integration — without reserving the good stuff for top-tier plans.
Metricool goes beyond scheduling. Competitor analysis, ad campaign tracking, hashtag analytics, and performance data that actually helps you grow — all from a single dashboard.
Metricool covers the full strategy: hashtag tracking, Google and TikTok Ads analytics, competitor benchmarking, and Data Studio integration — everything you need without switching tabs.
You can find other comparisons on our social media management tools comparison page.
FAQ
1. How much does Agorapulse cost — and is there a more affordable option?
Agorapulse’s plans start at $79/month, making it one of the pricier tools in the social media management space.
Metricool offers a genuinely free plan — no trial period, no credit card required — that covers 9 social platforms and up to 20 posts/month. Paid plans start at $20/month.
For agencies needing approval workflows and team access, Metricool unlocks those from $53/month versus $149/month on Agorapulse.
For X/Twitter, Metricool charges $10/account/month vs $29/account on Agorapulse.
2. What is the best alternative to Agorapulse?
If you’re looking for an Agorapulse alternative, Metricool is consistently one of the top recommendations. It covers everything Agorapulse does (scheduling, inbox, analytics, team collaboration, reports) while adding features Agorapulse doesn’t have: competitor analysis, Google Ads + TikTok Ads tracking, a Best Time to Post engine, Autolists for evergreen content, a Looker Studio connector, and AI-powered reporting with Metricool Studio. All of this at a fraction of the price.
3. What is the best free social media analytics tool?
Metricool’s free plan is widely regarded as the most powerful free analytics offer on the market. Unlike most free tiers that limit analytics entirely, Metricool gives you cross-platform performance data, website/blog analytics, competitor tracking (up to 5 competitors), hashtag analysis, and a Best Time to Post feature — all at no cost.
4. Can I manage multiple social media accounts and clients from one place?
Yes. Both platforms support multi-platform social media management, but Metricool offers broader platform coverage. While Agorapulse supports 10 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, and Google Business), Metricool supports 11, including Twitch.
You can manage multiple brands from a single dashboard, assign role-based permissions to team members, and streamline content approvals. Both platforms also offer a unified inbox for managing comments and direct messages across all your accounts without jumping between tabs. Metricool goes a step further by making these features easier to scale as your team or agency grows.
5. How do I know the best time to post on social media?
Knowing when to publish can make a real difference to your reach and engagement. Both Metricool and Agorapulse offer posting time recommendations, but they take different approaches. Agorapulse displays suggested times in the post composer as you’re creating a post.
Metricool gives you a more complete view. In the Planning section, you’ll find a heatmap organized by day and hour that shows when your audience is most active, based on data from each platform. You can also switch to a percentage view for a more detailed breakdown.
Instead of seeing a recommendation only while you’re writing a post, you can review your audience’s activity in advance and plan your content around it.
6. Can I get automated, client-ready reports without spending hours on them?
Yes. Both tools offer solid reporting, but they focus on different needs. Agorapulse includes white-label reports, cross-network reporting, and basic ROI tracking through Google Analytics. Metricool offers several reporting options, including standard Reports (exportable as PDF or PowerPoint), Campaign Dashboards that combine organic and paid performance, Metricool Studio, which uses AI to generate custom reports from natural language prompts, and a Looker Studio connector for advanced business intelligence dashboards.
Metricool also lets you share live reports with clients using a public link, so they can view the latest data without logging in.
7. Can I use AI to automate my social media management — posting, analytics, and reporting?
Yes, and this is one of Metricool’s strongest differentiators. Agorapulse recently introduced an AI Writing Assistant and AI-powered reply suggestions in its higher-tier plans. Metricool, on the other hand, integrates AI across several parts of the platform: