How to integrate Metricool with WordPress, Shopify, Joomla, Google Tag Manager and Wix

Isabel Romero
16 April, 2020

Metricool provides different types of metrics to analyze what’s going on with your webpage and which content is shared on social networks.

It’s an all-in-one tool: post planner, analysis and online advertising creation and management.

In order to measure and understand what’s going on with your website, first you must integrate Metricool with your site.


Create an account with Metricool. You can opt for a Free or Premium account. This will depend on the brands you need to manage and the features that you need to have access to.

Once you create your account, it’s time to start integrating and connecting your website and social networks.

This panel will display when you add a new brand


In the option website & blog , click the configuration button and a new window will pop up with the following options:

Option A

Integrate Metricool with WordPress

🡪 Install “Metricool plugin for WordPress” in your website and activate it.

🡪 Select on the WordPress right side menu Metricool Plugin and add the identification code that appears in option A. It’s that simple.  

Metricool Plugin installs a Javascript code in the page footer and in all public pages. This way, it can register all the visits to your website and show them on Metricool’s dashboard. You can uninstall it from your blog at anytime by deactivating the plugin or removing Metricool’s identification code in settings.

Option B

Insert the JavaScript tracking code in the footer of the page, sidebar widget or main menu of your web. In a place where it replicates on all the pages in order to measure all your users interactions.

Option C

Less recommended option

Another option to integrate Metricool with webpages that don’t allow you to insert a JavaScript code.

However, bear in mind that with this alternative, you won’t obtain all the information. You can only monitor visits and demographic data.

Apart from WordPress, Metricool can be integrated with other CMS platforms easily. Here you will find how to do it by using option B.

Integrate Metricool with Shopify

In order to integrate the JavaScript code in Shopify, follow these steps:

🡪 Enter the Shopify control panel, go to Online Store and tap Themes. Click the button Actions and select Edit code.  

Select theme.liquid under the Layout folder.

On the right side, the code of the page will display. Scroll down to the page until you find the following tag: </head>  and add the JavaScript code before the closing </head> tag.

Make sure you save the changes and the integration is finalized. Everything is ready to start measuring.

How to integrate Metricool with Wix

If your website was created with Wix, in order to install the JavaScript code, follow these 8 simple steps:

  1. Go to settings in your site’s panel.
  1. Click the Tracking & Analytics option under Advanced Settings.
  1. Click “+ New Tool” and select Custom from the dropdown menu.
  1. Copy-paste the JavaScript code from Metricool.
  1. Add a name for the custom code.
  1. In the option Add Code to Pages select “load code on each new page”.
  1. Lastly, choose the place you want to insert your code. Our recommendation is to either select Head or Body-start
  1. Click the apply button and the integration with Metricool is done!

Metricool integration with Joomla

Integrating Metricool with Joomla is very simple thanks to SIS Metricool plugin developed by Sergio Iglesias.

It’s not an official Metricool plugin but it works perfectly and it’s easy to install.

🡪 Install the plugin

🡪 Insert Metricool tracking code, option B.

How to Integrate Metricool in Google Tag Manager

The steps to integrate Metricool into Tag Manager are this simple:

  • Copy the JavaScript code from Metricool
  • Go to Google Tag Manager and click to add a new tag. Then,  click on “all pages”
  • Now, on the right side menu, select the custom html option and paste the code.

It’s done!

You can also check out this video with all the previous steps.

If you need to know how to integrate Metricool with a different CMS platform, let us know and we will add it to this post.

Isabel Romero


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