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Flows turns interactions on your content into customers

“Comment LINK and I’ll send it.” Sound familiar?

Your brand keeps growing even when you’re offline. The hard part is getting attention in the first place. Once someone shows interest, Flows handles the DM automation on your social media and takes them where you want them to go: your catalog, your sign-up page, or a chat in your DMs.

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Available for

Every comment is a customer waiting to happen

Reply when it counts.

Someone comments while they’re still watching your content, and they get a response  back right away.

Sound like yourself.

Set up to 3 different replies for the same Flow, so nobody feels like they’re talking to a bot.

See what’s landing.

Check how each Flow does, spot the messages your audience actually responds to, and go with real data instead of a gut feeling.

Close the deal.

Put your DM automation to work sending a link, a resource, or a discount, and watch those comments turn into sales.

Go with the Flow  in three steps

  • 01

    Pick a post and choose your keyword.

    Something you’ve already published, or a post you’ve got scheduled  in the planner.

  • 02

    Write the reply you want to send.

    When someone comments your keyword, you decide what they get back: a comment, a DM, or both.

  • 03

    Turn on Flow and let it go.

    After that, anyone who shows interest hears back on the spot and lands wherever you want them, no need for you to be stuck to your phone.

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Over 3.5 million professionals, brands, and agencies already trust Metricool

A few ways to put Flows to work

Repost automatically on X.

Choose how long to wait between the original post and the repost, and if you want, have the repost delete itself down the line.

“Comment GUIDE and I’ll send it over.”

Mention your resource in a post or story, pick your keyword, and Flows will automate the DM on Instagram to everyone who comments. You get a lead with a name and some context to keep things going.

“Comment LINK and I’ll send it.”

You show off a product in a Reel or TikTok, and instead of pointing people to the link in your bio, it lands straight in their DMs. Fewer hoops, more sales.

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Questions?

Does Flows only automate Instagram DMs?

Nope, Flows is more than an Instagram DM automation tool:

On Instagram, you can reply to comments with a keyword, reply to DMs with a keyword, and answer anyone who reacts to your stories with a keyword.

On TikTok, you can reply to comments instantly and keep your video comments moderated.

On X, you can give your posts a second life with automatic reposts.

Can Instagram, TikTok, or X penalize me for this?

No. Flows plays by each platform’s rules and works within the connections they officially allow.

Is it hard to set up a Flow?

Not at all. We’ll walk you through it. Pick your post, write the reply, turn it on. Three steps, a few minutes, done.

Can I keep an eye on the DMs and comments that go out automatically?

Yep. Everything that’s sent automatically shows up in each social network and in your Metricool Inbox.

Does it work on any Metricool plan?

Flows comes with our paid plans: Starter, Advanced, and Custom.