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Master List of Metricool’s Features
Metricool is an all-in-one social media management tool, packed with features that help social media managers execute their tasks in one place.
What is Metricool?
Metricool is a social media analytics and planning tool to measure, analyze, and manage online content and digital campaigns. Offering a completely free platform option, the digital Swiss army knife of social media helps you
- Analyze your digital content on Instagram, Facebook, X, Google Business Profile, LinkedIn, TikTok, Threads, YouTube, Twitch, Facebook Ads, and Google Ads campaigns.
- Schedule and auto-publish to multiple platforms at once and check the best times to post for your audience, with Metricoool’s drag-and-drop planner.
- View and reply to your social media comments, DMs, and GBP reviews in one inbox.
- Monitor your socials on Metricool’s mobile app, available on iOS and Android: Learn how to use Metricool’s mobile app here.
If you’re looking to expand your social media presence, Metricool’s Premium plans meet your team’s needs, from starter to enterprise.
Starter:
Metricool’s Starter plan includes everything in the free plan plus unlimited scheduling, downloadable social media reports, management of multiple brands (5-10), unlimited historical data, LinkedIn connection, and access to Google Drive and Canva directly from Metricool’s planner.
Advanced:
The Advanced plan includes everything in the Free and Starter plans plus access team and client access, role management, content approval process, complete X analytics, connection to Google Looker Studio, and a Zapier integration.
Enterprise:
Enterprise plans include all the features of the Free, Starter, and Enterprise plans plus a custom number of brands and white labeling options.
Want to dive more into Metricool’s plans and see which plan is best for your brand? Find all the information here:
How to Create a Metricool Account: First Steps
If you want to create a free account, click “Sign Up Free” and fill in the fields needed to start a new account:
- Password
You will receive an email to verify your account.
↪️ You can also register with your Facebook account or X account directly.
Once you verify your account, you will become a Metricool user and be able to connect your social media accounts.
▶️ Activate Metricool‘s two-factor authentication for an extra layer of security
How to connect your social media accounts to Metricool
After having created your Metricool profile, next connect your social media accounts to start viewing the metrics you need. To do so, choose “Connections” in the drop-down menu in the top-right corner.
You can also access your Brand Settings and add new brands to your Metricool account. Once you have connected all your active channels, it’s time to plan your first piece of content!
Social Media Planner
Metricool’s drag-and-drop planner makes content scheduling a breeze. Upon entering the Planning tab, you will see any scheduled content for the week on the calendar. View the calendar in a daily, weekly, or monthly view.
You may notice the calendar includes color hues, determining your Best Times to post. This feature allows you to view the exact percentage of when your Instagram, Facebook, X, LinkedIn, TikTok, and YouTube audiences are most active.
Schedule content for when more followers are online and expand your content reach. How can you create a new post? Click New post, which will open the social media scheduler.
Highlight the social media networks and formats you want to schedule. Metricool’s planner supports images, videos, carousels, GIFs, PDFs, links, and hashtags. Select multiple and edit by network, to create a single template for multiple posts at once.
Want to enhance your post?
- Preview your feed (and view it with your Instagram grid) before publishing.
- Add emojis, product tags, mentions, and collaborators to add the final touches.
- Tweak your captions with Metricool’s AI assistant.
- Find top hashtags for TikTok and Instagram by clicking the hashtag icon.
- Grab additional images and videos from the stock banks.
Autolists
An Autolist is a group of publications to be shared on different social networks. The content can be scheduled periodically so you can relax with the peace of mind that your social networks are well taken care of.
With Autolists you can:
- Automatize the planning of your publications
- Save time
- Organize a group of publications
Within the planning section, you can find autolists on the menu situated on the left. You can create all the autolists you want, pause them, or make autolists work as a circular list so, that once the last post in the list is published, it will start again with the first publication automatically, and so on.
You can create the content of the autolists in three different ways:
- Manually: Adding one by one the publications that you want to appear in the autolists.
- ️ With the AI text generator, you can make a request on a topic and choose how many texts you want to add to the autolist.
- Uploading a CSV file: The publications will be added automatically.
- Adding an RSS feed: Add the RSS feed’s URL of any website. Simply configure your posts and they will be published automatically.
Social Media and Website Analytics
Metricool provides insights for each of your connected social media accounts and websites! You can integrate Metricool with WordPress, Joomla, Shopify, or Wix: Learn how to here!
In the Analytics tab, metrics are divided by channel to analyze each of your accounts. You can also overview all your social media accounts in the Brand Summary to get a full scope of your efforts.
Website or blog
You will have access to information such as:
- The analytics of your page: visitors, comments, visits and number of page views.
- The countries from where users visited your website.
- Page views and traffic sources.
The second time shows your stats in real-time, to analyze who is visiting your website day to day.
Social Media
- Community growth
- Follower demographics
- Content engagement, interactions, impressions, and clicks
- List of top-performing posts in the period
- Competitor analysis (Instagram, Facebook, X, YouTube, and Twitch)
- Top hashtags (TikTok and Instagram)
- Impression sources
Dive deeper into your metrics and learn which each channel’s insights include by reading this guide:
Digital campaigns accounts
Connect and monitor your Google, Facebook, and TikTok ad accounts within Metricool. The Ads platform allows you to build and run Meta and Google ads, while you can analyze your TikTok ad campaign results. Inside the analytics tab, find information about:
- Reach and results of digital campaigns.
- Table with your campaigns ordered by the metric of your selection.
Social media reports
You can create reports with a Premium Metricool account. You will be able to show your customers, followers, or sponsors how your social media strategy has performed and the reach and impact of your content.
On the left side of your screen, in Metricool’s evolution tab, you can click Generate Report.
- Customize the content of your reports by personalizing the data that you’d like to include. Adapt the design by including your logo in each of your report’s pages.
Single Inbox Management
In the section Inbox, you can find other features to moderate messages and comment on social media:
- Private Messages from Twitter, Instagram, and Facebook.
- Any comment you receive on your Facebook or Instagram publications and TikTok videos.
- Reviews on Google Business Profile.
- YouTube Comments: all comments on your YouTube channel.
- LinkedIn Comments: comments on content you’ve shared through your company page.
Also, if you have phrases or commonly-used replies, you can utilize our Saved text feature in the Inbox to quickly access, and paste this text into replies.
It’s a great way of having all your social media messages in one platform that allows you to manage them easily and quickly.
Metricool SmartLinks: Customize Your Link-in-Bio
Is it frustrating not being able to add links to your Instagram posts and only having one clickable link in the bio? Don’t worry. At last, you can link all the Instagram posts you want with Metricool and have more than one link, a great alternative to Linktree or other link-in-bio tools.
With the SmartLinks Metricool function, you can:
- Drive traffic to multiple websites, landing pages, or content at once.
- Change colors, themes, logos, and images of your link-in-bio pages to reflect your brand.
- Analyze the clicks and CTR rates of your buttons to optimize your strategies.
We hope this Metricool Tutorial helped you understand all of our features and now you can try it for free!