Metricool Mega-Tutorial: All Its Features

03 November 2023

What is Metricool and What is it For? 

Metricool is a social media analytics and planning tool to measure, analyze, and manage online content and digital campaigns…. and we bring you a Mega Metricool Tutorial to educate you on everything about our tool!

With Metricool you can:

✅ Analyze your digital content: Instagram, Facebook, TwitterGoogle Business Profile, LinkedIn, TikTok, Facebook Ads and Google Ads campaignsYouTube, Twitch, etc.

✅ Easily plan your social media and Google Business Profile publications;

✅ Create reports with all your data automatically;

✅ Know what’s going on in real-time on your website or blog;

✅ Check the best time to publish;

✅ Collect data about your social media competitors;

✅ Track hashtags on Instagram and Twitter;

✅ Add links to your Instagram images.

✅ The option to add multiple links to your Instagram account.

✅ Get all your social metrics with Metricool.

✅ Monitor your work on social networks with Metricool’s mobile app, available on iOS and Android: Here’s a mega tutorial on how it works.

Also, with Metricool’s white label, you can provide Metricool’s panel so your customers can manage their own social media profiles from your system or website. Now that you have the overview, let’s dive deep into the Metricool Tutorial.

You can also offer access to your teammates to view the metrics and information on your social channels: I’ll show you how to do it here. For our audio and visual learners, check out the video linked below:

How to Create a Metricool Account: First Steps

If you want to create a free account, click “Sign Up Free” and fill in the fields needed to start a new account:

  • Email
  • Password

↪️ Also, you can register with your Facebook account directly.

Once you fill in the fields a message will appear where we inform you that you will receive an email to verify your account.

Once you verify your account, you will become a Metricool user and be able to connect your social media accounts.

▶️ To enter Metricool, you can do it with your credentials (email and password), with Facebook or Twitter. And if you want, you can activate the two-factor authentication for an extra layer of security.

How to connect your social media accounts to Metricool

After having created your Metricool profile, next connect your social media accounts to start viewing the metrics you need.

To do so, choose “connections” on the drop-down menu placed on the top-right corner of your screen.

All the accounts that you can connect, like Instagram, will be displayed, simply click on the account you want and follow the instructions: discover Metricool as an analytics tool.

Website and Social Media Content Management 

One of the things you can do with Metricool is analyze your website and manage your social networks.

You can integrate Metricool with WordPress, Joomla, Shopify or Wix: Follow the next steps here.


In the first tab Analytics, you can review all the relevant metrics related to your accounts on Metricool.

Select the social network that you’d like to analyze on the left side of the screen. You can choose the period of the data that you want to examine on the top-right corner.

You will gather information about your website or blog, social media accounts and digital campaign accounts that are connected to Metricool.

Web or blog

You will have access to information such as:

  • The analytics of your page: visitors, comments, visits and number of page views.
  • The countries from where users visited your website.
  • Page views and traffic sources.

You can also offer access to your teammates to view the metrics and information on your social channels: I’ll show you how to do it here.

Social Media

  • Community growth.
  • Followers balance.
  • Evolution of your posts and ranking of the best publications.
  • Analysis of your competitors.

And the Brand Summary feature gives you the information of your social networks connected to Metricool together: all the followers, all the interactions, and the ad counts of all the social profiles.

LinkedIn Community Analytics Metricool

Digital campaigns accounts

  • Reach and results of digital campaigns.
  • Table with your campaigns ordered by the metric of your selection.


In the second tab on the menu situated at the top of the screen, you can choose “Real Time”. In this section, you can see all the information relevant to what’s happening on your website or blog in that exact moment.

This is the information you will get:

✅ The current number of online visitors on your blog and who has visited your webpage in the last half hour.

✅ Today’s page views, visits, and visitors.

✅ The latest articles or pages that users are visiting.

✅ Information about where today’s visits are coming from (day, hour, and source).

✅ Real-time traffic sources and a summary of today’s traffic.

Besides analyzing what’s going on in real-time on your web page or blog, you can also discover what’s happening on Twitter and use benchmarking to measure yourself against your competitors on this social media platform.

✅ Check the evolution of tweets published in the last 8 days and classification by originals, retweets, and replies. Also, you can see if those tweets included links, images, or videos.

✅ Interactions in the last 8 days.

✅ Your best friends (people who interact more with you).

✅ Your followers and people who are followed by you.

Your TikTok personal and business account.

Data Studio

Another of the functions that interests you for the analysis of social networks is Data Studio.

Data Studio is a Google tool with which you can generate data dashboards with the information provided by the search engine’s other tools: Search Console, Analytics, Ads, and My Business.

To connect your social networks you need external applications, but with Metricool you can do it directly and create data panels with the social networks you have connected.

Manage different social media accounts from Metricool

Is it possible to have all your social media work on the same platform? The answer is yes: with Metricool.

Create your brand, connect the social networks you work with and you will only have to switch brands in the Metricool tab of your control panel.

⭐️ Manage multiple Twitter accounts.

⭐️ Manage multiple Instagram accounts.

⭐️ Manages multiple LinkedIn accounts.

⭐️ Manage multiple Facebook pages or groups.

⭐️ Manage multiple Twitch channels.

⭐️ Manages multiple TikTok accounts.

⭐️ Manages multiple Pinterest accounts.

⭐️ Manage multiple YouTube channels.

⭐️ Manage multiple Google Business Profile accounts.

⭐️ Manage multiple Google Ads accounts.

⭐️ Manage multiple Facebook Ads accounts.


From the planning tab, you can schedule all your content on:

⭐️ Twitter

⭐️ Facebook

⭐️ LinkedIn

⭐️ Pinterest

⭐️ TikTok

⭐️ Google Business Profile

⭐️ Instagram

⭐️ YouTube

To create and program your publications, we provide you with a calendar where you can see your content more visually.

▶️ You have the option to directly mention other LinkedIn pages when planning from Metricool.

▶️ You can also mention other pages on Facebook and schedule up to 10 images per post on Instagram and Facebook. 

▶️ Schedule carousels on Instagram and let Metricool publish them automatically.

▶️ Program Instagram videos with Metricool.

▶️ You can schedule both Facebook and Instagram Stories automatically (except for creators). Facebook and Instagram Reels with Metricool too.

▶️ Look for the most relevant hashtags when scheduling your content on Instagram. Avoid having the post full of hashtags that don’t help to rank your content better: review the number of hashtags you have used in your Instagram post with Metricool’s tag counter, this figure is available in the Instagram options.

▶️ Add a cover photo to your scheduled video on Instagram. To activate this option, click on the ‘auto’ button once you have uploaded your video to the Metricool planne

▶️ Choose the location of your post on Instagram and Facebook.

▶️ Schedule Pinterest content, images or videos, and add or create a new board to sort your feed.

▶️ Schedule TikTok video with auto-publishing for business and personal accounts.

▶️ Use Metricool’s TikTok Hashtag Search Engine to find the perfect hashtag for your videos.

▶️ Tag people on Twitter. You can include up to 10 tags as long as they are tweets that contain at least one image and users have not disabled the tag option, blocked you, or have a private account.

▶️ Schedule Twitter Threads: Schedule a Twitter thread with up to 40 tweets.

▶️ Use the alt text feature on Facebook, Twitter and Pinterest to add a description to your posts. With ALT text, visually impaired users will be able to understand your content.

▶️ Edit images before publishing them with Metricool’s internal editor. Take advantage of all the editing options to give your image a new style, but also all the options of the Metricool video editor.

▶️ Use Metricool’s stock images to find the perfect photo for your post. Discover the most popular ones, and search by keyword or dominant color, Metricool’s stock videos is also available.

▶️ Use the product tagging feature in Instagram: schedule an image from Metricool and tag the product in your catalog that you want.

▶️ Create a template for a post and edit it to suit each social network within the same schedule. Keep in mind that each social network has its own rules, but from Metricool you can edit the same post for each social network without leaving our platform. This saves you time in exiting the apps, re-entering, searching for content to copy, etc.

▶️ Add a UTM parameter, with its corresponding sections (source, campaign, etc.) to have more precision when measuring the traffic sources of your posts.

▶️ Use Metricool’s text generator with artificial intelligence to avoid the dreaded blank page: make a proposal or prompt to the AI and choose one of the publications it gives you as a result.

▶️ Publish and schedule carousels on LinkedIn from Metricool: use the internal PDF converter to manage content without leaving the tool.

▶️ Use the ‘Metricool Notes’ feature to leave comments in the planner.

▶️ Save your most used texts, hashtags, or posts to include in your content again in one click, by using Metricool’s “save text” feature.


From Metricool’s calendar you can accomplish different tasks:

  • Create new publications.
  • Duplicate them.
  • Edit or drag them to any day and time.
  • Check how the days, weeks, and months of your social media accounts are organized.

Right above your calendar, you can look at the icons of the social networks connected to Metricool. You can filter the publications planned per account by clicking on the icons.

In the calendar, you can see all the past content and the ones that have yet to be published.

If you want to program content from scratch:

  1. Click on the bar below “New Post” and a pop-up window will be displayed to add and configure your post. Also, you can access the same pop-up window by clicking on the day and time you want to publish.
  2. Save and done!

Best time to publish 

In addition to planning and programming your content on social networks, Metricool lets you know when the best time to publish is on each of the social networks that you have connected to our tool (Twitter, Instagram, TikTok, or Facebook).

Metricool extracts this information based on when there are more interactions in your community, so you get more visibility, higher traffic, and therefore, more engagement.

Choose the best time for Twitter, Facebook, or Instagram. Immediately, different shades of color will appear on the calendar: Pink for Instagram and Facebook and blue for Twitter. The darker the hue, the better time to publish on your networks.

Now, in addition to having the darkest color to identify the best hours, you can see it as a percentage of active followers. With this feature, you get a better precision about the active users on the platform in a specific period.

To enable this option, click on the icon to the left of the filters. If you have the calendar covered with multiple posts, these scheduled posts will not let you see these percentages: you can see them by clicking on ‘Filters’ and unchecking all the social networks to show the calendar clean.

Keep in mind, too, that each social network has its criteria. Facebook and Instagram do offer statistics of active users at certain hours. Twitter indicates the hours when your followers have ‘tweeted’ the most.

Best hours to publish on Instagram

Feed Preview

With the Instagram preview, Metricool allows you to see how your feed will look with all the posts you have scheduled before they are finally published.

What are the benefits of accessing this feed preview?

  • It helps you keep an organized feed by scheduling the posts in an order that leaves a feed to your liking.
  • It allows you to change the design of the images before they are published if it doesn’t quite convince you how they look in the feed.
  • You can check how your feed will display with all the posts you have scheduled. (including draft posts)


An Autolist is a group of publications to be shared on different social networks. The content can be scheduled periodically so you can relax with the peace of mind that your social networks are well taken care of.

With autolists you can:

  • Automatize the planning of your publications
  • Save time
  • Organize a group of publications

Within the planning section, you can find autolists on the menu situated on the left. You can create all the autolists you want, pause them, or make autolists work as a circular list so, that once the last post in the list is published, it will start again with the first publication automatically, and so on.

You can create the content of the autolists in three different ways:

  • Manually: Adding one by one the publications that you want to appear in the autolists.
  • ️ With the AI text generator, you can make a request on a topic and choose how many texts you want to add to the autolist.
  • Uploading a CSV fileThe publications will be added automatically.
  • Adding an RSS feed: Add the RSS feed’s URL of any website. Simply configure your posts and they will be published automatically.

Google Chrome Extension 

Metricool has a Google Chrome extension that you can download and install on your browser to plan your social media content whenever you want.

While you are browsing on the Internet, you can directly share any content to your social networks thanks to this extension.

Imagine that you are reading some news that you’d like to share on Twitter. With Metricool’s extension, instead of copying the URL, going to your account and pasting it, just click the extension and post or plan it directly with Metricool.

Canva with Metricool

Thanks to Canva’s integration with Metricool, you will be able to design multimedia content from the design tool and program in Metricool without leaving your browser.

You save time in your social media management:

  • Design your content in Canva.
  • Click ‘Share’ > ‘More’ > Search for Metricool.
  • Write the copy, save and click View on Metricool.
  • Finish programming in Metricool by adding any extras you need and done!


With the Zapier and Metricool integration,  you can automate your daily workflows. 

How to connect Zapier with Metricool’s platform?

  • Enter, and in the search engine type Metricool.
  • Click on the platform.
  • Click on Connect, and it’s done!

Online Campaigns Management: Google Ads and Facebook Ads 

Add your online advertising account to Metricool and analyze the most relevant data. With Metricool you have it all in one place.

You can create your Google Ads account with Metricool, and analyze and manage all your data.

With Metricool you can create your own account on Google Ads, start from scratch, and analyze the ads. All from the same platform.

Link your Google ads account to Metricool and you will view all the metrics related to your ad campaign. You will:

  • Have all the information together.
  • Create reports with all the analytics of your campaigns.
  • Compare the performance of all your ads

The metrics you obtain are:

  • The reach of your ads.
  • The result of your campaigns.
  • The performance of your ads.

You will be provided with a table that includes all your campaigns and their corresponding metrics. Order the campaigns by the data you are interested in and compare them.

Facebook Ads and Instagram Ads

Connect Facebook Ads with Metricool to get the most out of your ad campaigns.

You will also get information about:

TikTok Ads

If you connect your TikTok for Business account to Metricool you will be able to measure the results of your campaigns.

You can know:

➡️ Reach of your campaigns
➡️ Results: information about clicks and conversions.
➡️ Performance: metrics related to the cost of the campaigns.
➡️ Campaigns table.

Manage and plan in Google Business Profile

With Metricool you can connect your Google Business Profile accounts and manage your cards from Metricool.

  • Analyze all the analytics of your locations in Google
  • Program the publications that you want to appear in your file
  • Download reports on how your local SEO strategy works
  • You can manage and answer your Google Business Profile reviews directly from Metricool.
  • Analyze the success of your publications, photos and videos


If you have a Premium account, you can create reports with all the analytics. You will be able to show your customers, followers or sponsors how your social media strategy has performed and the reach and impact of your content.

On the left side of your screen, in Metricool’s evolution tab, you can click Generate Report.

  • Customize the content of your reports by personalizing the data that you’d like to include. Adapt the design by including your logo in each of your report’s pages.








Google Ads

Google Business Profile

Facebook Ads


Metricool tutorial reports

Other Metricool Features

Besides analysis and planning, there are other features that make Metricool even more complete:

Inbox Management

In the section Inbox, you can find other features to moderate messages and comment on social media:

  • Private Messages from Twitter, Instagram, and Facebook.
  • Any comment you receive on your Facebook or Instagram publications and TikTok videos.
  • Reviews on Google Business Profile.
  • YouTube Comments: all comments on your YouTube channel.
  • LinkedIn Comments: comments on content you’ve shared through your company page.

Also, if you have phrases or commonly-used replies, you can utilize our Saved text feature in the Inbox to quickly access, and paste this text into replies.

It’s a great way of having all your social media messages in one platform that allows you to manage them easily and quickly.

Is it frustrating not being able to add links to your Instagram posts and only having one clickable link in the bio?

Don’t worry. At last, you can link all the Instagram posts you want with Metricool and have more than one link, a great alternative to Linktree or other similar tools.

With the SmartLinks Metricool function, you can;

✅ Add a link to each post to direct your audience to the content you want. This way, you can bring traffic to your website and make it easier for your followers to reach your products.

✅ Add multiple links through buttons in the link of your bio: when a user clicks on your bio’s URL, they will access a site with all the buttons you have previously set up from Metricool with links to the landing pages of your choice. 

In addition to customizing these buttons with different colors and styles, you can customize the background for that page, among many other options.

✅ Analyze the performance of the clickable buttons, images, videos, and Instagram posts.

Instagram and Twitter Hashtag Tracker

Monitor your Instagram or Twitter hashtags and visualize all the metrics in real-time, like Social Walls, and generate professional reports in PDF or PPT.

✔️ You will get all the information in one place that you can download in a professional report.

✔️ Access the Real Time tab in your account and click the second option on the menu situated on the left: #Tracker.

✔️ Once there, you can buy the days you want to monitor and fill in the data needed to start tracking.

Competitive Analysis on Social Media

Analyze your competitors from the following social media sites: Twitter, Facebook, YouTube, Twitch or Instagram.

Tap the Evolution tab and choose the social media platform where you’d like to analyze your competitors. At the end of all the metrics, you can find a table that you can complete with the accounts of your interest.

You can also compare two or more competitors against each other, by selecting ‘Compare‘. With this, select the accounts you want to compare and you will see in a new window the accounts content performance at a glance.

→ If you have a Premium account you can add up to 100 competitors and change them anytime you want.

→ If on the other hand, you have a Free account, you can only add up to 5 competitors.

You will be able to compare their metrics and organize the table based on the metric you are more interested in. In this example, we organize the table by the number of followers.

If you click the icon on the right of each competitor, you can view the analytics in more depth: account growth, interactions, and posts.

We hope this Metricool Tutorial helped you understand all of our features and now you can try it for free!

Sara Martín Sara Martín , 03 November 2023


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