What Is Metricool? Your All-in-One Social Media Management Platform

If you’re juggling multiple accounts, checking analytics, and running ad campaigns while trying to grow a brand or serve clients, you’ve probably wished for a simpler way to do all of it.

Metricool is a social media management tool built for creators, businesses, marketers, and agencies, whatever your level of experience. From scheduling posts and checking analytics to managing ads and reporting, it helps you take care of your whole digital strategy in one place, without bouncing between platforms or spreadsheets.

What Is Metricool?

Metricool is an all-in-one platform that lets you plan, manage, and measure your content across social media, your website, and online ad platforms. In practice, Metricool is used for everything from scheduling posts and tracking analytics to running ads and reporting to clients, so freelancers, brands, and agencies can save time and make decisions backed by real data.

Here’s a quick breakdown of what Metricool does:

• Schedule and publish posts across multiple social platforms from a single dashboard
• Monitor performance with detailed analytics for both social media and your website
• Manage ad campaigns on platforms like Facebook, Google, and TikTok
• Analyze your competitors and spot what’s working in your niche
• Build and export custom reports to share with clients or your team

All of this happens in one clean, easy-to-use interface you can open from your browser.

How Does Metricool Work?

It starts with connecting your accounts: your social profiles, your website, and your ad platforms. Each business or client you manage lives in its own Brand, a workspace that keeps that account’s profiles, ads, and data together, so you can switch between them in a click. Once they’re linked, everything feeds into one dashboard, giving you a full view of your online activity without opening a dozen tabs to piece it together.

From there you schedule content in a drag-and-drop calendar, track real-time and historical data, compare yourself against competitors, manage your ads, and build branded reports in a few clicks. You can also use AI tools for captions and content ideas, or connect your account to AI clients like Claude or ChatGPT through the MCP. Solo creators and full marketing teams both work this way.

You can work from your browser on desktop, from the Metricool app on your phone when you’re managing things on the go, or through a Chrome extension that sends content you find while browsing straight to your planner.

What Platforms Does Metricool Support?

As of 2026, Metricool supports a wide range of platforms, so you can connect all your social media and ad accounts in one place instead of switching between tabs.

Here’s what you can manage with Metricool:

Social Networks

• Facebook (Pages and Groups)
• Instagram (Business accounts)
• X (formerly Twitter), available as a paid add-on
• LinkedIn (Profiles and Pages, available on paid plans)
• TikTok
• Pinterest
• YouTube
• Twitch
• Google Business Profile
• Threads (publishing support available)
• Bluesky (publishing support available)

Other

• Websites and Blogs: Track visitor analytics
• Facebook Ads, Google Ads, and TikTok Ads: Manage ad campaigns
• SmartLinks: Build link-in-bio pages with built-in analytics

Some features require a premium plan, such as access to LinkedIn and X/Twitter.

What Can You Do with Metricool?

Metricool packs a wide range of features to support your content and marketing strategy from start to finish. Here’s what you can expect.

Schedule and Publish Content

Save time and stay consistent with a visual calendar that lets you schedule content across all your connected platforms, including Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and more.

You can:

• Plan content days or weeks in advance
• Plan around the dates that matter through the year with Social Calendars, from big campaigns like Black Friday to lighter ones like National Dog Day
• Preview each post exactly how it will appear per platform
• Set auto-publishing and forget about posting manually
• See the best times to post for different platforms based on your audience
• Repurpose content across platforms without starting from scratch
• Set up autolists to recycle evergreen content automatically, or schedule in bulk with a CSV file
• Create drafts or notes to stay organized as you build your calendar

If you’re running multiple accounts or juggling different content formats like Reels, carousels, and Stories, Metricool gives you a full view of your publishing schedule.

Analyze Your Performance

Once your content is live, it’s all about the results. Metricool pulls performance data directly from each platform so you can track what’s working and what’s not.

Metrics include:

• Engagement (likes, comments, shares, saves)
• Impressions, reach, and clicks
• Follower growth and audience demographics
• Website traffic and blog performance
• Reels, Stories, and carousel stats
• Peak posting times and content type breakdowns

You can also compare performance over time and spot trends that help shape your future strategy.

Track Competitors and Hashtags

Keep an eye on what others in your industry are doing without leaving your dashboard.

With Metricool, you can:

• Add competitor profiles and compare follower growth, engagement, and posting habits
• Track hashtags to see what’s trending in your niche
• Benchmark your performance against similar accounts
• Identify gaps and opportunities to stand out

It’s a straightforward way to plan your content around what your audience actually responds to.

Use AI Tools for Content

The AI Assistant inside Metricool helps you speed up content creation when you’re short on ideas.

Depending on your plan, you can:

• Get post ideas tailored to your industry or goals
• Match content to your audience and different platforms
• Polish captions and tweak your tone of voice
• Generate multiple copy variations to A/B test
• Use AI to build out content drafts faster

It’s useful when you’re stuck for ideas or want to save time while planning content.

Manage Your Social Inbox

Keeping up with DMs and comments across platforms can be overwhelming when you’re managing multiple accounts. Metricool’s unified inbox brings everything into one place so you never miss an important message.

With inbox management, you can:

• View and respond to messages and comments from Instagram, Facebook, and Google Business in one dashboard
• Filter conversations by account or platform
• Mark messages as read, unread, or resolved to stay organized
• Reply to Instagram DMs and comments directly without switching apps
• Manage customer questions, feedback, and mentions faster

From handling support questions to engaging with your audience, Metricool helps you keep up with your community without the tab overload.

Manage Ad Campaigns

If you’re running ads on Facebook, Instagram, Google, or TikTok, you can manage them directly through Metricool.

You’ll be able to:

• Create Meta and Google ad campaigns directly from the platform
• Monitor campaign performance (CTR, CPC, conversions)
• View all your ad accounts in one dashboard
• Compare ad sets and creatives
• Adjust budgets and strategies based on real-time results

You won’t need to bounce between separate ad managers, since everything sits in one dashboard for easier oversight and faster decisions.

Export Custom Reports

Instead of building reports by hand in spreadsheets, Metricool helps you create clean, branded reports in minutes.

Features include:

• Download reports in PDF or PowerPoint format
• Add your logo and brand colors
• Choose the metrics you want to highlight
• Set up recurring reports for clients or team members

This works well for agencies or freelancers who need to show results to clients without spending hours building slides.

Group and Measure Full Campaigns with Campaign Dashboards

Running an activation across organic posts and paid ads? Campaign Dashboards lets you group all the content behind a single campaign, organic and paid, across networks, and analyze it together in one client-ready report.

With Campaign Dashboards, you can:

• Assign organic posts and ad campaigns to a specific campaign (Metricool also suggests relevant posts based on your campaign name and description)
• See a content summary, your Top 5 best-performing posts (ranked by impressions or interactions), and AI-generated insights in one view
• Add posts from the dashboard editor, the Planner, the List view, or directly from Analytics
• Share a read-only link with clients, no Metricool account needed, branded with your own logo
• Report on a campaign without manual spreadsheets or platform-hopping

It’s a reporting feature built for client communication, available on paid plans, with full access across all your brands through the Advanced Analytics Add-on, which also lets you delete dashboards you no longer need.

Build AI-Powered Reports with Metricool Studio

Metricool Studio is an AI reporting engine that turns your social data into ready-to-share views. Just describe what you want in plain language and Studio builds the charts, tables, and written insights for you in seconds.

With Metricool Studio, you can:

• Generate reports by typing a request like “Compare this February with last February for Brand A”
• Mix brands, networks, and time periods in a single view, something standard reports can’t do
• Get AI-written summaries that explain what changed and why it matters, not just the raw numbers
• Build Calendar Views to plan and review scheduled content across one or more brands
• Share results with clients through a read-only public link (with your logo) that refreshes automatically, so there’s no need to resend it

Metricool Studio is available on paid plans. The Advanced Analytics Add-on opens up full access across all your brands, including version history and the option to delete views you no longer need. It’s a desktop feature, so the mobile app covers standard reports.

Create SmartLinks (Link-in-Bio)

Your social bio link is valuable space. Metricool’s SmartLinks feature lets you build customizable link-in-bio pages to drive traffic wherever you need it to go.

SmartLinks lets you:

• Add buttons, links, and social icons
• Organize content into sections
• Customize colors and themes to match your brand
• Track click-through data and user behavior

Collaborate with Your Team

If you work with a team or handle client accounts, Metricool’s collaboration tools keep everything organized.

You can:

• Invite team members or clients to specific brands
• Assign roles with custom permissions
• Use approval workflows before publishing
• Add internal comments and notes on posts

This makes it easier to manage multiple people and workflows without clutter or confusion.

Connect Metricool to Your Favorite AI with the MCP

Metricool’s MCP (Model Context Protocol) connects your Metricool account directly to AI clients like Claude, ChatGPT, Cursor, and more, so you can analyze data, create content, and schedule posts using plain language without leaving your AI chat.

Once connected, you can:

• Pull metrics and build reports just by asking, like “How did my Instagram perform last month?”
• Compare time periods, formats, and competitors with a single prompt
• Schedule and edit posts straight from your AI client, with each response including a direct, clickable link to the post in your Metricool planner
• Get the best times to post based on your own data, not generic benchmarks
• Create and publish multilingual content across multiple accounts in one go

The MCP works with any Metricool plan, including the free account, and your plan’s limits apply.

Use Third-Party Integrations

Here are some of the integrations you’ll find:

• Canva: Design your content and pull visuals directly into Metricool
• Google Drive: Store and access media, documents, and reports from the cloud
• Zapier: Set up automations between Metricool and thousands of other apps
• Adobe Express: Create polished, branded graphics to use in your posts
• Looker Studio: Build advanced reports and visual dashboards with your Metricool data
• Google Tag Manager: Add and manage tracking codes on your website with ease
• WordPress: Monitor blog performance and connect your website for complete analytics
• Shopify: Track site visits, conversions, and connect your eCommerce data
• Joomla: Sync your site for traffic insights and user behavior analytics
• Wix: Connect your website to see how your content drives visits and engagement
• Squarespace: Bring your site data into Metricool to get a full picture of your strategy

These integrations help you keep everything connected, save time, and avoid the hassle of switching between tools.

Metricool Studies and Courses to Guide Your Strategy

Metricool doesn’t just hand you the tools to manage your social media. It also shows you what’s working, so your strategy runs on data rather than guesswork. You’ll find free templates for planning your content calendar, tracking results, and organizing your campaigns, plus in-depth studies and a full set of free courses to build your skills.

Metricool Studies

Throughout the year, Metricool publishes studies built on data from millions of real profiles and posts, so the takeaways reflect what’s actually happening on each platform rather than general advice. They’re a good way to check your own numbers against the wider market and spot shifts before they show up in your results. The studies cover a wide range of topics, including:

• Social Media Trends: Find out what’s working across platforms like Instagram, TikTok, Facebook, and X
• Ad Performance Benchmarks: Get data on cost per click, impressions, engagement, and more across Meta, Google, and TikTok Ads
• Platform-Specific Behavior: Learn how users interact with Stories, Reels, videos, and posts on different networks
• Industry Comparisons: See how different business types perform so you can set realistic goals

Metricool Courses

If you want to sharpen your skills, Metricool runs a full set of free courses you can take at your own pace, taught by people who work in social media every day. They range from platform-specific training to broader strategy and AI, so you can pick the ones that fit what you’re working on right now. Many come with a certificate you can add to your profile or share with clients:

• Social Summer School
• Social Media School
• YouTube Ads Bootcamp
• TikTok School
• Instagram Expert School
• LinkedIn Growth Course
• MetriLAB AI
• AI Social Media Marketing Course
• Masterclass

How Much Does Metricool Cost?

Metricool offers a variety of plans depending on your needs. From solo creators to large agencies, there’s a pricing tier for you.

Here’s a quick summary of the main plans (prices may vary by region):

Forever Free, €0/month

This plan is ideal if you’re just testing the waters or managing a single brand.

It includes:

• 1 brand
• 20 posts/month
• Connect Facebook, Instagram, TikTok, YouTube, and more
• Track 5 competitor profiles
• Access 1 month of historical analytics
• Basic AI Assistant access
• LinkedIn and Twitter/X not included

And yes, it’s really forever free.

Starter, From $20/month Billed Annually

A good fit for growing creators, freelancers, or small teams who want more flexibility and room to grow.

With this plan, you get everything in the Free plan, as well as:

• Up to 10 brands
• Unlimited* scheduling
• LinkedIn connection
• Access to Twitter/X (add-on)
• 100 competitor profiles
• Unlimited analytics history
• Custom reports (PDF, PPT)
• SmartLinks
• Canva and Google Drive integrations
• 20 AI Assistant credits per brand/month

Advanced, From $53/month Billed Annually

Designed for agencies or teams that need to collaborate, streamline reporting, and manage more brands.

You get everything in the Starter plan, plus:

• Up to 50 brands
• All Starter features
• Team and client access
• Role permissions
• Approval workflows
• Custom report templates
• Zapier and Looker Studio integrations
• “Adjust instructions” option in the AI Assistant
• 35 AI credits per brand/month

Custom Plan

If you’re running a large agency or enterprise with complex needs, the Custom plan is fully flexible. You’ll get:

• 50+ brands
• Tailored limits and features
• All Advanced features
• White-label options
• API access
• More integrations and support

Advanced Analytics Add-on

If you want the most out of Campaign Dashboards and Metricool Studio, the Advanced Analytics Add-on unlocks full access to both, along with Detailed Analytics (extended 30-day post performance), across all the brands in your account. Because it’s purchased at the account level, it applies to every connected brand, and it follows the same billing cycle as your main plan. It starts from 10€/12$ per month on Starter and 30€/36$ per month on Advanced. You can see the exact price for your plan on the Metricool pricing page.

Final Thoughts: Why Use Metricool?

Metricool gives you what you need to manage your social media and digital marketing work, from planning and scheduling to analyzing performance, building AI-assisted reports, and running ad campaigns.

It’s made for creators, freelancers, brands, and agencies who want one place to manage it all. And with flexible plans, including a forever free one, you can start simple and grow from there.