How to Use Metricool: A Complete Social Media Management Tool

05 January 2024

Metricool is a tool that allows you to analyze, manage, and monitor the success of all your digital content.

It offers you everything you need for your digital strategy in a single place. Website and blog data, in-depth social media analytics, competitor analysis and, the creation, management, and analysis of your online advertising platforms

What is Metricool?

If you are wondering what you can achieve with Metricool, you will find in this article a summary of all the features that you can access with our tool.

With Metricool, you can learn at any time what’s going on with your website, your social media, and advertising platforms:

Monitor your website or blog to discover how your pages are performing.

  • Which pages are the most successful, most visited, and how many people are viewing my website?
  • Are your ad campaigns increasing the traffic to your site?
  • Which social networks have seen the most traffic?

In short, analyze your website in detail without having to be an expert in web analytics.

Analyze your social networks: Facebook, Twitter, Instagram, Google My Business, Twitch, YouTube, or LinkedIn.

You can also know when your followers are active on Twitter, Facebook, or Instagram to interact with them and share content when they are more active on the networks.

Conduct a competitor analysis on the main social networks: Instagram, Facebook, Twitter, Twitch, and YouTube.

Analyze your online ad campaigns’ performance on Facebook Ads, Google Ads, and TikTok Ads.

Manage and optimize your ads to get the most out of them and make your strategies as profitable as possible.

How to Use Metricool

Now that you know what Metricool is and how it helps you in your digital strategy, we will explain how it works.

Let’s start at the beginning. To analyze your accounts and manage your marketing strategy from Metricool, you need to register.

Once you become a Metricooler, it’s time to get the most out of our tool.

Analyze your website or blog

By connecting your website to Metricool, you can analyze everything that is happening on it.

In the Analytics section, you have the option to click on your website and check all your analytics for the date ranges you choose.

Discover the visits received on your page or blog, the traffic source, and where your audience comes from.

Also, in the Real-Time section, you can analyze what is happening on your website at this precise moment:

  • Number of visitors
  • From which countries and cities are they viewing your content
  • The most popular pages among users
  • From which devices users access your website

You can get a lot of useful information to optimize your page.

Organize your social media strategy in Metricool

You heard it right. With Metricool, you can organize your entire social media strategy from the same platform: planning, analysis, and reports.


Plan your content ahead of time and organize your posts visually with the Metricool planner.

Schedule a month’s worth content in advance and save time to focus on your strategy, planning, and creating more campaigns.

✅ Add images, videos, emojis, or GIFs, and let the tool auto-publish content for you.

✅ Select the best hours to post on the main social networks according to the time your audience is more active. 

Preview your Instagram feed to see how the scheduled posts will display on your Instagram feed before publication. Also, it will allow you to change the images if you are not entirely convinced of how they look with the rest of the posts.

✅ Schedule your content on X, Facebook, Instagram, LinkedIn, Google My Business, Pinterest and TikTok. 

✅ Schedule carousels on Instagram and threads on X.

✅ Add UTMs to the links you add in your scheduled posts so you can better track of the traffic to your links.

Best hours to publish on Instagram


Make lists of content to schedule them on Metricool and have them published automatically.

Select the time and day that you want to publish your content automatically. Remember that you can start, pause or make an autolist circular at any time. Keep your social media platforms always active effortlessly. 

There are three ways to add content to an autolist:

  • Manually, by adding new posts one by one.
  • Through a CSV file to bulk upload content.
  • With an RSS feed, so any update on your blog or podcast will auto-publish on your social media channels. 

Analyze your performance on social media

In addition to planning your content on social media with the Metricool planner, you can analyze your strategy’s impact.

➡️ In the Analytics section, select the social network and the time frame you would like to analyze. 

➡️ You will see the content divided into multiple sections, with information about your overall page, demographical information about your community, and your content’s metrics.

Here is an example of what you can find for each network, although each differs slightly:

  • Community Growth: you can see your profile’s evolution, the number of followers, and what your audience is like (demographics).
  • Posts: analyze the impact of your posts, Reels, Stories, tweets, videos, etc. individually and as a whole. Discover which ones worked best and which ones need to be optimized.
  • Competitor analysis: analyze your competitor’s strategy by looking at their content published. Learn from their activity and get inspired.
  • In the ‘Summary‘ section you have the metrics of all the social networks connected together and one by one ordered from highest to lowest.
Analyze your performance on social media

Measure your online advertising campaigns

Apart from carrying out your social media and blog strategy, you can also keep track of your ad campaigns on Google Ads, Facebook Ads, and TikTok Ads. View your campaign impressions, clicks, CP, CPC, CTR, and see your top-performing campaigns.


Connect your Facebook Ads account to Metricool and create your own ad campaigns for Facebook and Instagram, without having to leave the tool.

Manage your ads’ performance, analyze them with Metricool’s interactive charts, and if you have a Premium account, download the reports you need.


Have you already created a Google Ads account? If you haven’t, don’t worry, as you can create your Google Ads account from Metricool, and you will have access to a 50% discount promotion on all your campaigns for 31 days.

Then, you can start creating ads, manage them in real-time and measure their performance from Metricool, all in the same place. 

Also, if you are not familiar with online advertising, you have the option of accessing Google’s recommendations to improve your performance.


Do you want to know if your ads on TikTok are working as you expected?

Connect your advertising account with Metricool and analyze all the information about each ad you make in a dashboard.

Yes, we haven’t seen all Metricool’s features yet, and we are sure they will come in handy.  


If you find yourself frustrated that you can’t include links in your Instagram content, I have your solution. Metricool’s SmartLinks allows you to group multiple links in one single link page, that you can share with one URL. Even customize your link pages for the different social networks.

Drive traffic to any website, event sign up, social post, blog post, etc. With this feature, you can drive your audience to any specific content, bring traffic to your website, and make it easier for followers to reach your products. 

Also, with this feature, you can monitor the performance of all your links with detailed data of the visits to each link, the CTR, and a chart with the evolution of clicks.

Customize the buttons to fit your brand colors, change the background to include graphics and images, and drag and drop buttons whenever you need.

You can even add both buttons and images with links. Do you want to try it? Oh did we mention you can also use this for free? 😉

Not sure which hashtags to include in your Instagram or TikTok content?


With Metricool’s feature to search for hashtags, you can find the ideal hashtag for the post you are scheduling.

As simple as typing the related keyword and the platform will show you the most popular hashtags on that keyword, including the number of posts it has been used in.

Metricool's hashtag generator


With Metricool, you can analyze:

  • Any hashtag on Instagram.
  • Hashtags, keywords, or user profiles on X (Twitter).

With this feature, you can measure the impact of an event through its hashtag in real-time. Also, encourage the participation of users on social networks.

Finally, as mentioned before, Metricool has two types of plans:

Free: A lifetime account to monitor one brand and all its social networks associated (except LinkedIn, only available on premium plans). It allows you to schedule up to 50 posts a month.

Premium: You will be able to monitor multiple brands, with no historical data limitation from the moment you connect your profiles, generate custom reports, and a long etcetera. You can check out the prices and a comparison of each plan here:

Create, customize, and download social media reports

Skip manual data collection as a whole. I


If you have a Metricool Premium account, you can generate personalized reports that will help you test the reach and impact that your content has had on your clients, followers, or sponsors.

Customize the background colors, organization of data, brand logos, headline texts, and select the time period you want to analyze. You can also choose to automate this report monthly, and include your client or coworkers emails, so the report is sent to them automatically each month.

Want to learn more about creating a social media report with Metricool?

You can customize the content of the reports by choosing the data you want to include. Adapt the design, including your logo on each page.

Conduct a competitor analysis in Metricool

Want to see which posts and platforms have performed best for your competitors? With Metricool you can perform a complete competitor analysis, without leaving the platform.


Analyze your competition on Instagram, Facebook, Twitch, YouTube, and X (Twitter).

Metricool allows you to perform a benchmark where you can control your competitors on social media. View data on their account growth, follower balance, likes, comments, engagement, and top-performing posts.

You can also compare competitors, to see how they match up with each other. This will help you benchmark your goals, see which content is working well for your competitors, and improve your strategy.

List of competitors

Have you tried Metricool? Create your free account (for life) and level up your social media game.

Now you know what Metricool is and how it can improve your social media marketing strategy. If you want to learn more about Metricool in detail see each feature in detail here:

Sara Martín Sara Martín , 05 January 2024


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