Metricool SmartLinks

Carlos Bravo
29 October, 2021

Do you want to get the most out of the clickable links on social media? This is Metricool’s SmartLinks, the feature to bring traffic to any website.

Prepare yourself a cup of coffee, grab your notepad and let’s get started. We’ll tell you all about Metricool’s SmartLinks!

Can you imagine having a personalized page on your social networks where you can add all the links you want to bring traffic to your YouTube channel, website, or online store?

You just read the definition of Metricool SmartLinks, a link to master… all links.

SmartLinks is a Metricool functionality that allows you to group in one link all the links that you want to appear on your social profiles, so you make the most of the link in your bio.

Remember that Instagram, TikTok, or Twitter only allow you to add a clickable link in your biography, becoming a limitation when it comes to driving traffic to your website or different destinations.

Are you interested in this functionality? If so, let’s go to the next step, find out how SmartLinks works.

The way of how this “Smart Link” works is simple:

You create a link from Metricool that contains various buttons, images, videos, Instagram posts, or TikTok videos that direct the user to other destinations outside the social network.

You copy and paste that link into your biography, and that’s it! When users click on it, it will drive them to your created SmartLinks page, where they will have all the links you have previously set up.

This is how the SmartLinks page would display once it is perfectly configured with the linked buttons and Instagram posts.

metricool smartlinks and icons

This SmartLinks function is very helpful because social networks only allow you to add a link in the biography, limiting the possibility of driving users to other web pages.

Best of all, you can configure the appearance of your SmartLinks page to adapt it to your brand design.

It’s time to get down to work and configure your first link with SmartLinks.

How to set up Metricool SmartLinks

Let’s start from the beginning. First, to use the functionality, you need to have a Metricool account. Don’t you have one yet? 👇🏻

If you already have an account, log in. If you first need to create one, what are you waiting for?… tick-tock, tick-tock. Ready? Let’s continue!

You will find the SmartLinks option in the main menu at the top, next to Planning.

When you click on this option:

▶ ️ If you haven’t created your first SmartLink, you will see a summary of how Metricool SmartLinks work and a button to generate your first SmartLink.

▶ ️ If you are already a black belt and have used our previous Instagram Link, our tool will migrate your saved data, so you don’t lose your previous configuration and see it in this new section. 

Metricool SmartLinks Settings

Either way, you have to configure your SmartLinks. We will guide you in the process step by step.

When you enter the SmartLinks screen, you will find the Settings and Analytics options. Let’s go in order and start setting up the link. Then, we will review the Analytics section.

Name and URL

The first thing you will configure is the name of your SmartLink to identify it: you also have the option of ‘Create a new one’, ‘Clone’ an existing one, or ‘Delete’ it. 

This will come in very handy if you plan to create several SmartLinks, so you can easily identify each one. For example, if you plan to create multiple links for several offers for a specific campaign, you can choose the campaign name. By default, the name with which you registered with Metricool will appear.

Next to the name, you have the option to edit the URL of the SmartLink. This data is independent of the name, but if you do not edit it, the name of the link will appear separated by hyphens.

If the name already exists, an error message will appear, and you will not be able to save it.

Remember that each link will have its own name and its own URL.


Let’s start! Buttons are the main attraction of Metricool’s SmartLinks.

Here you add the text you want to display on the button and the link to direct users. Also, you can add a title as a heading if you want to separate the different buttons.

A great option to divide the links by categories or sections to your liking.

You can customize each button by changing the font’s color, the background, and the outline button’s color.

Other options:

▶ ️ Clone: if you want to repeat several buttons and modify each one to your liking.

▶ ️ Disable: this option hides the button without having to delete it. Reactivate it when you need it.

▶ ️ Delete: delete the created button, be careful because you cannot recover it.


In the same screen where you configure the buttons, you will find the section called Icons if you scroll to the end.

In this section, you have up to 11 icons for social networks, web pages, or email predetermined by Metricool. Simply add the URL to the icon you want to display. Once you do it,  they will show after the buttons. The user will be directed to the link you have previously added by tapping each icon. 

The options are Instagram, YouTube, LinkedIn, Shopify, Facebook, Twitter, Pinterest, TikTok, Location, E-mail, and website.

These icons are useful for adding links to these profiles without needing to create a new button.


In this section, you can add images or videos (to which you can add a cover photo) from a local file or, if you prefer, from Instagram as long as you have the profile connected to Metricool.

When you have selected the file or the Instagram post, you have to add the link to where you want to direct the user and click Save.

This multimedia content will display below the buttons and icons.

From the planner, you can also add an image to your link.

When you schedule your content, you will see the option: ‘SmartLinks’, where you can add an URL to save the image in one of the existing SmartLinks.


Here, you will customize the SmartLinks page to your liking: brand colors, header image, page image background, etc..

The first thing you can do is to choose among the default themes configured by Metricool. A way to start working with your SmartLinks without worrying about the design. You can always customize the design to your liking later.

Now is the time to bring out your most creative side and give the site the touch you want.

What can you edit?

Header: Header image (If you don’t change the header image, the one from your social media profile will display by default), the title, and the description.

Background: you can choose between a solid background, a gradient or upload an image for the background

Buttons: edit the style of the buttons,  with or without border, the roundness and shadow.

Images: personalize the order of the images as if it were the Instagram feed itself, feature the last image, organize the columns, and the roundness of the images.

When you have everything customized and edited, click Save, and… voilà, you have your first Metricool SmartLink ready!

Now you just have to copy the URL in the General section, where we have started the journey, and paste it into your social networks’ bio.

If you want to add more SmartLinks, you have to click “+ New” at the top of the screen and follow the same steps as before.

Is that all? Don’t leave yet. We have more surprises for you!

Metricool SmartLinks Analytics

What’s the point of having the link ready if you can’t measure its performance?

With the Metricool functionality, you have access to the performance data of each click on the bio, the buttons, and the images.

It will help you have everything under control and assess if the link strategy is correct or you need to make adjustments.

What can you analyze?

📈 Overall performance

Analyze the number of visits to the SmartLink, the clicks on the buttons, and images.

📈 Button list

The performance of the buttons in detail: an analysis of each button with current status (active, disabled, deleted), organic clicks, and CTR.

📈 Image list

Here you can see how the images have performed with their respective links: the date, the organic clicks, and the CTR.

Difference between Premium and Free plans

The SmartLinks functionality is open to any Metricool user, but free users have certain limitations in its use.

Premium users have access to all the SmartLinks features.

What limitations do you have as a Free user?

✅ You have:

One Smart Link.

Unlimited buttons.

12 images.


4 default themes.

Profile photo, name and description.

❌ You do not have access to:


Multiple images.

Exclusive templates.

Button and image appearance.

Featured images.


You now have everything you need to configure and publish your first Metricool SmartLink.

If you have any questions, we will read your comments.

Do you want to discover everything about Metricool? We have what you need.

Carlos Bravo


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