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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

AI Marketing
Social Media
The Impact of AI in Social Media: What the 2026 Data Reveals
Most social media professionals now reach for AI every day, and they've formed clear opinions about what it does well and where it comes up short. The bigger shift is how much they trust it with strategy, and how firmly they still guard the creative work.
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Analytics
Instagram
Instagram Hashtag Tracker: Measure What Your Hashtags Are Doing
Instagram hashtags work differently in 2026, with a five-tag cap and less reach than before, so the real question is what yours are actually doing for your posts. This guide covers what changed, what a hashtag tracker measures, how to set one up in Metricool, and the habits worth keeping.
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YouTube
How to Create a YouTube Channel in 2026 (Step by Step)
Starting a YouTube channel in 2026 is more approachable than it looks, especially when you plan a little before your first upload. Choosing a niche you'll enjoy, setting up a profile people want to subscribe to, and posting on a schedule you can keep are what turn a new channel into a growing one.
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Metricool
Metricool vs. Hootsuite: Affiliate Program Comparison
Every affiliate program handles rates, payouts, and attribution a little differently. This side-by-side of Metricool and Hootsuite lays those details out so you can find the one that fits how you work.
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News
YouTube
YouTube Is Doubling the Watch Hours New Creators Need Before They Can Earn
YouTube is overhauling its Partner Program for the first time since 2018, and new creators will need to clear a much higher bar to start earning. The update also brings global Premium Lite and fresh earning paths for smaller channels, so the picture isn't all bad news.
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YouTube
How to Grow on YouTube in 2026: A Data-Backed Guide to Growing Your Channel
Between shifting algorithms and shorter attention spans, growing on YouTube keeps changing shape. The fundamentals still hold, though, and getting them right is what steadily builds an audience in 2026.
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Analytics
YouTube
How to Conduct a YouTube Competitor Analysis in 7 Steps
Knowing how other channels in your niche are doing takes more than a glance at their subscriber count. A proper YouTube competitor analysis looks at their numbers, their content, and their audience, then shows you where to focus next.
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YouTube
How to Go Viral on YouTube
Going viral on YouTube in 2026 comes down to understanding how the algorithm moves your content around. New data from 799,718 videos shows exactly where reach comes from and how to earn it.
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YouTube
YouTube Video Ideas 2026: 153 Ideas For Your YouTube Channel
Struggling to come up with YouTube content? This guide gives you 153 YouTube video ideas across niches like cooking, tech, lifestyle, and entertainment to spark creativity.
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AI Marketing
AI Social Media Management Tools: What They Can Actually Do for Your Workflow
Managing social media can feel overwhelming, but AI tools can make the process faster, easier, and more consistent. From drafting posts to analyzing performance, discover how these top AI social media management platforms help you save time and stay organized across all channels.
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YouTube
Top 10 YouTube Mistakes to Avoid
Daily uploads, hashtag stuffing, and ignoring Shorts are three habits holding YouTube channels back. The 2026 data points to a clearer approach for each one.
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YouTube
YouTube Shorts Algorithm Explained + Tips to Grow in 2026
Views, engaged views, watch time, satisfaction: the Shorts algorithm weighs a handful of signals, and not all of them mean what you'd think. Here's what each one does and how to use it in 2026.
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