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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

AI Marketing
Metricool
Use Claude as an AI Carousel Generator with the Metricool MCP
Carousels tend to perform well on Instagram and LinkedIn, but putting one together is one of the slower jobs in a social media manager’s week. The copy needs writing, the slides need designing, the images need sourcing, and then you have to schedule the post. By the time you’re done, you’ve moved through four or […]
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Metricool
TikTok
TikTok Trends 2026: What Actually Works?
We analyzed 2.3 million posts and 92,000 accounts to find out what's working on TikTok in 2026. Here's what our study found about reach, formats, and how to grow this year.
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TikTok
Trending TikTok Songs of the Week in Australia | May 12, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.
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AI Marketing
Metricool
Competitor Analysis on Social Media With Claude AI
Competitor analysis doesn't have to be the slow, manual task you put off until you "have time". This guide shows how to use Claude and the Metricool MCP to keep up with it weekly and actually act on what you find.
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AI Marketing
Metricool
What is MCP for Social Media Marketing?
MCP connects AI tools directly to your social media platforms so they can work with real data instead of relying on copied reports or screenshots. With Metricool MCP, you can get insights, schedule content, and manage workflows through simple conversations with your AI assistant.
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Metricool
Social Media
How to Become a Freelance Social Media Manager
Thinking about becoming a freelance social media manager? This guide walks you through what the role looks like, how to get your first clients, and how to build a setup that stays manageable as you grow.
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LinkedIn
How to Your Increase Your Engagement on LinkedIn in 2026
Boosting engagement on LinkedIn is key to growing your professional reputation, influence, and visibility. As the go-to platform for career networking, LinkedIn offers unique ways to connect with others in your industry. Strong engagement shows that your content resonates, helping to expand your reach, build credibility, and unlock new professional opportunities. LinkedIn engagement improved by 13.82% […]
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Email marketing
Best Email Marketing Tools in 2026 (Free & Paid)
Explore the best email marketing tools of 2026, from free options for creators and small teams to paid plans with advanced automation and analytics. Find the right platform to grow your audience and streamline campaigns.
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Analytics
LinkedIn
2026 LinkedIn Statistics for Social Media Marketers
Manage your brand's LinkedIn marketing strategy with these 50 key facts and statistics. Discover user demographics, usage habits, marketing trends, and advertising data.
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Social Media
How to Conduct a Social Media Audit + FREE Audit Template
If you have ever felt like your social media presence is a disorganized collection of random posts, forgotten profiles, and inconsistent branding, you are not alone. In 2026, it is easy for a brand’s strategy to drift away from its original goals. You might be posting three times a week on Instagram, but do you […]
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Instagram
Alt Text Instagram: What Is It, Why It Matters, And How to Use It With Metricool
Alt text on Instagram helps more people understand your visuals and improves accessibility without adding much extra work. This guide explains how alt text works on Instagram, how to add or edit it, and how Metricool’s AI tools help you create descriptions faster.
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Online advertising
TikTok
TikTok Ads in 2026: How to Create Campaigns That Connect with Your Audience
Discover how TikTok ads can turn your content into a growth engine, reaching millions with videos that engage, entertain, and convert. By testing formats, following trends, and targeting the right audience, your campaigns can drive real results for your brand.
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