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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- News
- Social Media
New Canadian Social Media Platforms Aim to Challenge Big Tech: Gander Social & QCLUB
As Canadians look for alternatives to dominant platforms, Gander and QLUB offer new options rooted in local values. Their focus on community and user control could shape the future of social media in Canada.
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- News
- TikTok
TikTok Unveils New Marketing Tools for Canadian Brands
TikTok is stepping up its game in Canada. At the fourth annual TikTok World Canada summit in Toronto, the platform unveiled a wave of new features designed to help brands connect with audiences, build stronger campaigns, and make smarter marketing decisions. The updates focus on AI-powered tools, deeper insights, and creative resources that aim to […]
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- Analytics
- Instagram
What is Instagram Engagement and How to Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.
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- News
WhatsApp to Introduce Ads in the App: Here’s What You Need to Know
Meta is making a big move with WhatsApp: ads are officially coming to the platform. On Monday, WhatsApp announced that ads will soon appear in the app’s Updates tab: the section where users follow Channels and check out Status updates. With 1.5 billion people visiting this tab daily, it’s clear Meta sees an opportunity to […]
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- Social Media
What is Conversational Marketing: Benefits and How Brands Can Apply it to Their Marketing Strategy
Conversational marketing blends automation and personalization to deliver quick, relevant answers anytime. In this guide, discover how to create seamless customer journeys across channels and build trust with your audience.
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- Social Media
15 Social Media Mistakes to Avoid in 2025
Even with a strong strategy, social media mistakes can creep in and hurt your results. This guide breaks down the top mistakes to look out for this year.
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- Metricool
- Social Media
Plan Ahead: How to Create a Social Media Content Calendar for Better Results [+ Template]
Without a well structured social media content calendar, it’s easy to lose track of ideas and deadlines. This guide shows how to build one that fits your needs and improves your workflow.
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- Metricool
- Social Media
Best Social Media Marketing Tips from Experts: How to Build, Grow, and Adapt Your Strategy
Social media marketing isn’t one-size-fits-all. The Metricool team shares tips and insights from their daily work managing content and paid campaigns, helping you find a strategy that fits you.
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- Metricool
- Social Media
Social Media Analytics with Metricool
Want to know how your content is really performing? See how you can track all your social media analytics from a single dashboard with Metricool.
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- Instagram
How Do You Hide Instagram Followers in 2025?
While there’s no official way to hide all your Instagram followers, there are still ways to protect your privacy. This article shows you how to take control of your Instagram profile in 2025.
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- Instagram
Instagram DM Master Guide for 2025: Messaging, Features, and Strategy Tips
Instagram DMs offer a direct way to connect with your audience beyond likes and comments. This guide covers everything from sending messages and managing your inbox to using DMs as a marketing tool. Learn how to build stronger relationships and grow your brand with personalized, effective conversations.
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- Instagram
- Metricool
Instagram Competitor Analysis and Benchmarking Guide
What sets the best brands apart on Instagram? A keen understanding of their competition. Competitor analysis and benchmarking go beyond imitation—they empower you to craft a strategy rooted in data, trends, and opportunities. In this guide, we’ll break down how to study your competitors, track key metrics like engagement and follower growth, and leverage tools […]
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