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Gretchen Oestreicher
Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.
Author's posts
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- TikTok
Top 10 Most Popular TikTok Songs 2025: Week of February 10th
TikTok videos have become a true revolution in networks and digital marketing. One ingredient that has never been missing has been music, so here we bring you the most popular TikTok songs in 2023 to accompany your videos.Read more -
- Bluesky
- News
Update Feb. 7, 2025: Bluesky Social Photo-Sharing App ‘Flashes’ now in Beta
Flashes, the new photo- and video-sharing app built on Bluesky’s decentralized network, is now in beta on iOS TestFlight. Created by Berlin-based developer Sebastian Vogelsang, the app offers a streamlined, Instagram-like experience without the baggage of Meta’s platforms. Flashes filters Bluesky’s timeline to highlight only visual content. Users can post up to four photos or […]Read more -
- News
- Social Media
Clapper App: The TikTok Alternative for Community-Driven Creators
As concerns over TikTok’s future persist, creators and businesses are looking for alternative platforms that provide a stable and engaging space to grow their audience. One app that has been steadily gaining popularity is Clapper, a short-form video platform that prioritizes authenticity, community engagement, and direct monetization. What is Clapper App? Clapper is a social […]Read more -
- Social Media
New Social Media Trends in 2025
Curious about the future of social media? From short-form videos to AI-driven insights, our guide to 2025’s top social media trends reveals how to elevate your brand strategy and boost engagement with the latest tools and techniques.Read more -
- Social Media
- TikTok
50 TikTok Statistics in 2025 for Social Media Marketing
TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below we explore 50 interesting TikTok statistics that social media managers should know in 2025. We […]Read more -
- Social Media
45 Pinterest Statistics in 2025
These 45 Pinterest statistics can help you improve your social media marketing strategy. Drive conversions, target your audience, and improve engagement.Read more -
- Social Media
50 Social Media Statistics for Marketers in 2025
The world of social media is an ever-evolving landscape. Keep up to date with the latest numbers and data with these 50 important social media statistics in 2024.Read more -
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]Read more -
How to Schedule Facebook Posts, Reels, Stories and More with Metricool
Scheduling your Facebook content will help you save work time so that you can devote yourself to other tasks while your content is posted to your page. Find out how to schedule a post on Facebook with Creator Studio and Metricool.Read more -
- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]Read more -
- Metricool
Custom Facebook Analytics Report with Metricool
Collecting your Facebook data can be a hefty task if you don't have the right tools to save time. With Metricool tyou can automate Facebook reports in one minute or less.Read more -
- Analytics
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.Read more