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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Instagram
Best Times to Post On Instagram for Reach & Engagement in 2026
Learn what the best time to post on Instagram based on the day of the week.
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LinkedIn
News
LinkedIn Launches Its Own Creator Marketplace
LinkedIn just launched its Creator Marketplace, a new tool that pairs brands with vetted creators based on topic, audience, and content performance. The launch could reshape how B2B brand partnerships happen on the platform.
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AI Marketing
Metricool
ChatGPT vs. Claude for Social Media Marketing
The right AI for your social media work depends on what you're trying to do. Here's a side-by-side look at ChatGPT vs Claude for social media marketing, and how connecting Metricool's MCP changes the workflow.
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Instagram
10 Instagram Trends Backed By Real Data in 2026
This article covers the 10 biggest Instagram trends shaping 2026, based on Metricool’s study of 24 million posts across 375,000 accounts. Across every account size, one pattern stands out: Instagram is rewarding accounts that build real relationships with a specific audience over those chasing broad reach.
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TikTok
What Is TikTok? The Complete Guide for 2026
TikTok has grown from a niche video app into a place where attention, discovery, and shopping overlap. This 2026 beginner guide explains what TikTok is, how it works, and how to start using it for personal posting or for building a brand.
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TikTok
TikTok Algorithm Guide: How to Change or Reset Your FYP
Have you ever wondered how the TikTok algorithm works in 2026? Read this article, and take away key tips to better rank your videos.
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Social Media
TikTok
25 TikTok Statistics in 2026 for Social Media Marketing
TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below, we explore 25 interesting TikTok statistics that social media managers should know in 2026. We […]
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TikTok
How To Go Viral on TikTok
Discover whether it's still possible to go viral on TikTok in 2026, and what the accounts pulling it off have in common. In this article, we break down the hooks, hashtags, timing, and engagement tactics that still work backed by the data to prove it.
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Analytics
Pinterest
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.
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Facebook
Metricool
Custom Facebook Analytics Report with Metricool
Collecting your Facebook data can be a hefty task if you don't have the right tools to save time. With Metricool tyou can automate Facebook reports in one minute or less.
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Metricool
Social Media
Social Media Marketing for Plumbers: A Simple Guide to Getting More Local Jobs in 2026
Social media is now how local trust gets built, long before a homeowner ever needs a plumber. Learn what to post, what to skip, and the 10-minute weekly routine that keeps everything running while you focus on your business.
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Online advertising
Social Media
How to Build a Successful Social Media Campaign in 2026
Social media campaigns are how you stop posting in circles and start posting toward something. Here's how to plan, run, and measure them in a way that makes that upfront work pay off.
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