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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

TikTok
How to Get More Views on TikTok in 2026 [8 Easy Tips]
In this guide, you'll see what 2.3 million posts reveal about getting more views on TikTok in 2026. Learn how format, hashtags, and timing work together to grow your reach.
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Content Marketing
Social Media
Does Scheduling Social Media Posts Affect Engagement? Busting the Myth About 3rd Party Social Media Tools
In this guide we settle whether scheduling social media posts affects your engagement across every platform. You'll also learn the content and timing factors that actually shape your reach.
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Instagram
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering more ways to share your content in 2026. According to Metricool’s 2026 Instagram Study, the platform saw 27% more views and 19% more interactions compared to the previous year. With more content competing for attention, knowing how to post on Instagram is only one step. To stand out, you also […]
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Instagram
TikTok
Instagram vs. TikTok in 2026: Which Platform Fits Your Goals
In this guide, we compare Instagram vs. TikTok in 2026 using data from more than 26 million posts across both platforms. You'll see which one wins for growth, reach, formats, search, and sales, and how to give each a clear role.
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Metricool
Metricool Pricing Explained: Which Plan Is Right for You?
Trying to decide which Metricool plan fits your needs? This guide breaks down what’s included in each option so you can choose the right one for your brand, team, or business.
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Analytics
Metricool
Later Alternatives for Social Media Management
From small teams to agencies, these Later Social alternatives cover everything from visual planning to detailed reporting and approval workflows. Here’s how they make collaboration and tracking easier than ever.
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Content Marketing
Social Media
The Biggest Challenges of Social Media in 2026 and How to Manage Them
In this guide, we cover the challenges in social media marketing in 2026 that everyone in the field is feeling, from proving results to protecting your own time. We look at what's driving each one and what it means for the people managing it every day.
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Metricool
What Is Metricool? Your All-in-One Social Media Management Platform
In this guide, you'll learn what Metricool is and how it helps you manage social media. From planning posts to reporting on results, here's what the tool can do.
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Metricool
How to Connect Social Media Accounts in Metricool
Learn how to bring all your social profiles into one place in Metricool so scheduling, analytics, and your inbox live on a single dashboard. This guide walks through each platform step by step and shows you what to do when a connection needs attention.
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Analytics
Instagram
What is Instagram Engagement and How to Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.
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Content Marketing
Metricool Tutorial: How to Use Metricool from Setup to Reports
In this guide, we walk through how to plan, publish, measure, and report inside Metricool. You'll see how the pieces connect, so the work stays in one place instead of scattered across tabs.
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AI Marketing
AI Tools for Marketers: 26 Platforms to Create Smarter, Faster, Better Content
AI tools can take the busywork out of marketing so you can focus on creating, connecting, and growing your brand. This guide walks you through the platforms that save time, streamline workflows, and make your campaigns smarter.
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