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Gretchen Oestreicher
Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.
Author's posts
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YouTube
YouTube Video Ideas 2026: 153 Ideas For Your YouTube Channel
Struggling to come up with YouTube content? This guide gives you 153 YouTube video ideas across niches like cooking, tech, lifestyle, and entertainment to spark creativity.Read more -
YouTube
Top 10 YouTube Mistakes to Avoid
Daily uploads, hashtag stuffing, and ignoring Shorts are three habits holding YouTube channels back. The 2026 data points to a clearer approach for each one.Read more -
YouTube
YouTube Shorts Algorithm Explained + Tips to Grow in 2026
Views, engaged views, watch time, satisfaction: the Shorts algorithm weighs a handful of signals, and not all of them mean what you'd think. Here's what each one does and how to use it in 2026.Read more -
FacebookNews
Facebook’s New Marketplace App, Seller Launches
Facebook Marketplace just turned ten, and it's marking the moment with a standalone app for the people who sell there most. Seller pulls listings, buyer messages, and sales data into one place, so managing a shop no longer means digging through the main Facebook app.Read more -
YouTube
How To Make Money on YouTube 2026
From eligibility to earnings, this guide covers how to make money on YouTube in 2026. You'll see what each income stream involves and how to grow it over time.Read more -
Content MarketingSocial Media
How to Write CTAs That Convert on Social Media
You can write a post people love and still watch it go nowhere, because nothing told them what to do next. A clear CTA closes that gap, and the wording is easier to get right than you'd think. You might have forgotten to include something vital in your website to convert visitors into customers. What is it? We are talking about call to actions (CTA).Read more -
YouTube
YouTube Channel Management Made Simple: From Setup to Analytics
Managing a YouTube channel takes more than uploading videos. It’s about building a consistent brand, planning your content, and engaging your community. This guide walks you through how to set up, organize, and grow your channel using data and the right tools.Read more -
TikTok
TikTok SEO Guide 2026
TikTok SEO decides how far your content travels, and in 2026 that matters more than ever. This guide breaks down what actually drives reach, backed by Metricool's study of more than 2.3 million posts.Read more -
YouTube
YouTube Trends 2026: What 799,718 Videos Tell Us about Views, Shorts, and Watch Time
YouTube looks different in 2026, with more content, more competition, and audiences that watch for shorter stretches. This guide walks through the trends shaping the platform this year and what they mean for how you plan, post, and grow.Read more -
Metricool
Metricool vs. Agorapulse: Affiliate Program Comparison
A side-by-side look at the Metricool and Agorapulse affiliate programs, from commission structure and payout frequency to cookie duration and how quickly you can join and start earning.Read more -
TikTok
12 TikTok Ideas to Post When You’re Stuck
The TikTok feed is more crowded than it used to be, so your ideas have to earn attention faster. Here are 12 formats you can film fast, repeat weekly, and connect to more views, comments, and followers.Read more -
Instagram
Pinned Comments on Instagram: How to Use Them in 2026
The pinned comment sits at the top of your thread, doing quiet work as a second caption. Here's how pinned comments on Instagram work in 2026, and how to use the space with purpose.Read more