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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Metricool
Social Media
Metricool Social Media Analytics: What Can You Track and Measure?
Want to know how your content is really performing? See how you can track all your social media analytics from a single dashboard with Metricool.
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Instagram
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering diverse ways to share your content in 2025. Our recent social media study showed that the reach of Instagram posts increased by over 20% in the last year, so it’s vital you master the platform, whether you’re posting Reels, Stories, Carousels, or standard Posts. This guide will show you how […]
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Analytics
Metricool
How to Create Customized Social Media Marketing Reports with Metricool 4 Ways
Tired of pasting CSVs into slides every month? In this guide, you'll learn four ways to build custom social media reports in Metricool, each one made for a different kind of client and a different kind of reporting job.
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Social Media
What Is Social-First Marketing? A Complete Guide For Modern Brands
Social platforms have changed where brand discovery happens, and most marketing teams are still catching up. This guide walks through what social-first marketing means, why it's worth taking seriously, and how to build a working strategy.
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Metricool
What Is Metricool Studio? The AI Reporting Tool That Builds Your Social Media Reports for You
Building client reports by hand eats hours you'd rather spend on strategy. Here's how Metricool Studio turns a single prompt into a shareable social media report with charts, tables, and written insights.
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Instagram
Metricool
How to Schedule Instagram Reels with Metricool
Metricool makes Instagram Reel scheduling simpler for creators, freelancers, brands, and social media managers handling multiple accounts. In this guide, you'll learn how to schedule Reels, use Trial Reels, and work with trending audio directly from the planner.
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Instagram
How to Add Music to Instagram Reels
The right audio can hook a viewer in the first second, ride a trend into Explore, and turn a 15-second clip into something people save. Here's how to add music to Instagram Reels through every available method, plus Metricool's new trending audio scheduling.
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Social Media
Social Media Marketing for Universities: Why Social Is Now the Front Door of Your Institution
For Gen Z, the TikTok feed has replaced the college viewbook. Most prospective students decide whether to apply long before they ever take a campus tour or open your homepage. This guide walks through how to build a 2026 social media strategy for higher education that actually meets students where they spend their time.
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AI Marketing
Metricool
Use Claude as an AI Carousel Generator with the Metricool MCP
Carousels tend to perform well on Instagram and LinkedIn, but putting one together is one of the slower jobs in a social media manager’s week. The copy needs writing, the slides need designing, the images need sourcing, and then you have to schedule the post. By the time you’re done, you’ve moved through four or […]
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Metricool
TikTok
TikTok Trends 2026: What Actually Works?
We analyzed 2.3 million posts and 92,000 accounts to find out what's working on TikTok in 2026. Here's what our study found about reach, formats, and how to grow this year.
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TikTok
Trending TikTok Songs of the Week in Australia | May 12, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.
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AI Marketing
Metricool
Competitor Analysis on Social Media With Claude AI
Competitor analysis doesn't have to be the slow, manual task you put off until you "have time". This guide shows how to use Claude and the Metricool MCP to keep up with it weekly and actually act on what you find.
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