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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

TikTok
TikTok Algorithm Guide: How to Change or Reset Your FYP
Have you ever wondered how the TikTok algorithm works in 2026? Read this article, and take away key tips to better rank your videos.
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Social Media
TikTok
25 TikTok Statistics in 2026 for Social Media Marketing
TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below, we explore 25 interesting TikTok statistics that social media managers should know in 2026. We […]
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TikTok
How To Go Viral on TikTok
Discover whether it's still possible to go viral on TikTok in 2026, and what the accounts pulling it off have in common. In this article, we break down the hooks, hashtags, timing, and engagement tactics that still work backed by the data to prove it.
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Analytics
Pinterest
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.
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Facebook
Metricool
Custom Facebook Analytics Report with Metricool
Collecting your Facebook data can be a hefty task if you don't have the right tools to save time. With Metricool tyou can automate Facebook reports in one minute or less.
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Metricool
Social Media
Social Media Marketing for Plumbers: A Simple Guide to Getting More Local Jobs in 2026
Social media is now how local trust gets built, long before a homeowner ever needs a plumber. Learn what to post, what to skip, and the 10-minute weekly routine that keeps everything running while you focus on your business.
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Online advertising
Social Media
How to Build a Successful Social Media Campaign in 2026
Social media campaigns are how you stop posting in circles and start posting toward something. Here's how to plan, run, and measure them in a way that makes that upfront work pay off.
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Metricool
Social Media
Metricool Social Media Analytics: What Can You Track and Measure?
Want to know how your content is really performing? See how you can track all your social media analytics from a single dashboard with Metricool.
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Instagram
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering diverse ways to share your content in 2025. Our recent social media study showed that the reach of Instagram posts increased by over 20% in the last year, so it’s vital you master the platform, whether you’re posting Reels, Stories, Carousels, or standard Posts. This guide will show you how […]
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Analytics
Metricool
How to Create Customized Social Media Marketing Reports with Metricool 4 Ways
Tired of pasting CSVs into slides every month? In this guide, you'll learn four ways to build custom social media reports in Metricool, each one made for a different kind of client and a different kind of reporting job.
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Social Media
What Is Social-First Marketing? A Complete Guide For Modern Brands
Social platforms have changed where brand discovery happens, and most marketing teams are still catching up. This guide walks through what social-first marketing means, why it's worth taking seriously, and how to build a working strategy.
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Metricool
What Is Metricool Studio? The AI Reporting Tool That Builds Your Social Media Reports for You
Building client reports by hand eats hours you'd rather spend on strategy. Here's how Metricool Studio turns a single prompt into a shareable social media report with charts, tables, and written insights.
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