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Gretchen Oestreicher
Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.
Author's posts
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- Analytics
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.Read more -
- Content Marketing
- Social Media
Why All Businesses Need Social Media
Managing social media for your business can be overwhelming, but with the right strategy and tools, it doesn’t have to be. Metricool simplifies social media management, helping you stay consistent and focused on growing your brand without the hassle.Read more -
- Metricool
- Social Media
Social Media for Small Business – Why Have an Online Presence?
Having a social media presence is indispensable to small businesses. Learn how to create a social media marketing strategy, and grow your brand online with Metricool.Read more -
- Social Media
How to Promote a Webinar on Social Media in 2025
Webinars are still one of the best ways to connect with your audience and generate leads in 2025. In this guide, we'll show you how to use social media to promote your webinar effectively and boost attendance. With Metricool, managing your promotion across platforms has never been easier.Read more -
- Social Media
50 LinkedIn Statistics for Social Media Marketers in 2025
Manage your brand's LinkedIn marketing strategy with these 50 key facts and statistics. Discover user demographics, usage habits, marketing trends, and advertising data.Read more -
The Best Instagram Planning Apps for 2025
Instagram continues to dominate as a platform for social media marketing, offering brands, businesses, and creators a space to connect with their audiences in visually compelling ways. To thrive on Instagram in 2025, a solid content strategy backed by effective planning is essential. Instagram planning apps have become invaluable tools, enabling users to save time, […]Read more -
- Influencer Marketing
Types of Influencers in 2025: Follower Count, Industry, Platform, and More
Not all influencers are created equal—and in 2025, choosing the right type of influencer depends on your goals, budget, and audience. Here’s a breakdown of who’s who and how to choose the right influencers for your campaign.Read more -
- AI Marketing
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]Read more -
- Social Media
How to Get More Instagram Followers: 5 Ways to Increase Your Reach
Increase your followers on Instagram naturally. Get an engaged and active follower base with this tips and tricks.Read more -
- News
- TikTok
TikTok Ban Update – April 7, 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.Read more -
- TikTok
How to Recover a TikTok Account
Locked out of your TikTok account? Whether it’s a forgotten password, missing login info, or a surprise ban, this guide walks you through every way to get back in—step by step.Read more -
Best Time to Post On Instagram 2025: Boost Visibility and Engagement
Learn what the best time to post on Instagram based on the day of the week.Read more