Home / Archives from Gretchen Oestreicher / Page 2

Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Facebook
News
Facebook’s New Marketplace App, Seller Launches
Facebook Marketplace just turned ten, and it's marking the moment with a standalone app for the people who sell there most. Seller pulls listings, buyer messages, and sales data into one place, so managing a shop no longer means digging through the main Facebook app.
Read more
YouTube
How To Make Money on YouTube 2026
From eligibility to earnings, this guide covers how to make money on YouTube in 2026. You'll see what each income stream involves and how to grow it over time.
Read more
Content Marketing
Social Media
How to Write CTAs That Convert on Social Media
You can write a post people love and still watch it go nowhere, because nothing told them what to do next. A clear CTA closes that gap, and the wording is easier to get right than you'd think. You might have forgotten to include something vital in your website to convert visitors into customers. What is it? We are talking about call to actions (CTA).
Read more
AI Marketing
Metricool
How to Use Metricool with Claude: Every Feature, Explained
In this guide, you'll learn how to use Metricool with Claude to manage social media through plain-language prompts. It covers the setup, every feature you can reach, and ready-to-use prompts for analytics, scheduling, and reporting.
Read more
YouTube
YouTube Channel Management Made Simple: From Setup to Analytics
Managing a YouTube channel takes more than uploading videos. It’s about building a consistent brand, planning your content, and engaging your community. This guide walks you through how to set up, organize, and grow your channel using data and the right tools.
Read more
TikTok
TikTok SEO Guide 2026
TikTok SEO decides how far your content travels, and in 2026 that matters more than ever. This guide breaks down what actually drives reach, backed by Metricool's study of more than 2.3 million posts.
Read more
YouTube
YouTube Trends 2026: What 799,718 Videos Tell Us about Views, Shorts, and Watch Time
YouTube looks different in 2026, with more content, more competition, and audiences that watch for shorter stretches. This guide walks through the trends shaping the platform this year and what they mean for how you plan, post, and grow.
Read more
Metricool
Metricool vs. Agorapulse: Affiliate Program Comparison
A side-by-side look at the Metricool and Agorapulse affiliate programs, from commission structure and payout frequency to cookie duration and how quickly you can join and start earning.
Read more
TikTok
12 TikTok Ideas to Post When You’re Stuck
The TikTok feed is more crowded than it used to be, so your ideas have to earn attention faster. Here are 12 formats you can film fast, repeat weekly, and connect to more views, comments, and followers.
Read more
Instagram
Pinned Comments on Instagram: How to Use Them in 2026
The pinned comment sits at the top of your thread, doing quiet work as a second caption. Here's how pinned comments on Instagram work in 2026, and how to use the space with purpose.
Read more
Content Marketing
Social Media
Unhinged Marketing in 2026: What It Is and How to Make It Work
Weird, funny, self-aware brand content still earns attention in 2026, but the post-it-and-pray version is done. See what unhinged marketing looks like now and how to test it on your own accounts without risking the brand.
Read more
Instagram
How to Increase Your Reach on Instagram: 2026 Discovery Guide
In this guide, we cover the three pillars of Instagram reach in 2026: format variety, Instagram SEO, and collaboration. Each one comes with study data and practical steps you can apply to your very next post.
Read more