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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Metricool
How to Use the Metricool Mobile App
The Metricool mobile app keeps your content moving when you're away from your desk. Here's a full look at what it does, how to get started, and how it pairs with the desktop version.
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YouTube
How To Make Money on YouTube 2026
From eligibility to earnings, this guide covers how to make money on YouTube in 2026. You'll see what each income stream involves and how to grow it over time.
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Analytics
Social Media
Metricool Looker Studio: How to Connect and Build Reports
Looker Studio (now Data Studio) is one of the most flexible ways to build social media reports. This guide walks through how to connect Metricool to it and what you can do once you're in.
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LinkedIn
News
LinkedIn Collab Posts: What They Are and How to Get Ready
Collab posts are LinkedIn's new way to co-author a single post with another person or Page. This guide breaks down how they work, why your name on the post matters, and how creators and brands can use them.
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Analytics
Instagram
Boost Engagement & Growth: The Power of Metricool’s Instagram Analytics Tool
Learn how to make sense of your Instagram analytics. This guide covers every metric Metricool tracks and how to use the data to grow your audience over time.
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Instagram
Instagram SEO Strategy Guide: Ranking On and Off the Platform
This guide will help you understand Instagram SEO and how it can help your content reach more people on and off the platform.
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Social Media
60+ Social Media Stats Every Marketer Should Know in 2026
In 2026, social media drives how people discover brands, follow creators, and spend their time online. This article shares 60+ key statistics to help marketers, creators, and small brands understand trends, engagement, and platform performance.
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Dictionary
Social Media
Build Brand Awareness on Social Media
Building brand awareness on social media requires a consistent presence that reflects your unique identity and values while effectively engaging your target audience. By creating valuable content, optimizing your profiles, and launching targeted awareness campaigns, you can enhance your brand's visibility and foster lasting connections with potential customers.
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Bluesky
Metricool
Bluesky Analytics with Metricool
In this article, we break down what Bluesky analytics are available with Metricool and how to use them. You’ll learn how to track engagement, see account growth, and compare with competitors.
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Instagram
The Complete Instagram Reels Guide 2026
Instagram Reels is one of the best ways to reach new audiences in 2026. This guide breaks down the algorithm, SEO, scheduling, analytics, and much more!
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Analytics
Instagram
Custom Instagram Analytics Reports with Metricool
Metricool gives you an all-in-one platform to track your Instagram metrics, analyze content performance, and even monitor competitors.
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Analytics
Social Media
Metricool Hashtag Tracker: Measure Hashtag Analytics
Learn how to use the Metricool Hashtag Tracker to monitor hashtags across X and Instagram. The guide walks through the metrics worth tracking, the differences between the two platforms, and the best practices for hashtags in 2026.
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