Hootsuite Alternatives in 2024 

09 May 2024

Social media management is no longer anyone’s game and has leveled up in previous years as social media scheduling, management, analytics, and AI tools have emerged left and right. One of the first social media management tools to appear on the market was Hootsuite, launched in 2008. However, in the last year, they have changed their plans and offers, one being completely discontinuing their free platform. This has left many small businesses and creators with unfeasible fees and limitations. Thankfully, numerous Hootsuite alternatives offer free and affordable plans for all business sizes and necessities. In this article, we will explain 5 alternative tools to Hootsuite that you can use to manage your social media channels.

Choosing the Right Social Media Management Software

We can’t speak for everyone on the “best” tools, since each platform differs regarding features, pricing, limitations, user-friendliness, etc. However, when selecting a social media management software for your business, we recommend choosing a tool that meets your brand needs and aligns with your business goals. Here are a few things to consider when picking a platform to manage your social channels: 

User-Interface 

Before implementing a tool into your business or team, you must understand how the platform works. This platform should be user-friendly and easy to use. When testing a tool, ask yourself if you could see yourself using it daily. If you don’t “vibe” with a platform, odds are you aren’t going to utilize it thus, defeating the point of signing up in the first place. 

Pricing 

Next is reviewing each tool’s pricing models and plans. While many platforms have free or inexpensive plans, this can come with account limitations. Social media management platforms can be spendy, and if you’re not careful, you can be charged upwards of $1,000+ monthly. As a small business owner, content creator, or solo-preneur, these costs are impossible. Therefore, finding a tool that fits into your budget is important. Especially if you are a small business owner or emerging creator, spending well over your means is unnecessary. As long as you have a strong strategy in place, many affordable tools will set you up for success, without breaking the bank. 

Features 

A tool will only be useful if it provides the services your business needs. Before committing to a tool, ensure your plan offers essential features for your brand. Even if the software looks flashy, the pricing is affordable, and the brand is supportive, the goal is to optimize your work rather than add more tools to your kit. Most social media management platforms will have plan breakdowns on their pricing pages, including a list of the available features. Always take a deep dive into this information while researching tools. 

Customer Service 

It’s no secret that great customer service goes a long way. The same is true for social media management platforms. In case there are any errors or failures, you want to be able to rely on a brand’s customer service to help solve the issue. While gathering information about different tools, dive into their customer service. Do they provide live chat support on their website or app? If not, is their contact information easy to find? You can test a brand’s customer service in action by seeing how they respond to your question or inquiry. 

5 Social Media Management Alternatives to Hootsuite 

As mentioned earlier, Hootsuite is a well-established social media management platform providing useful resources for social media managers, brands, and agencies. Unfortunately, in 2023 Hootsuite discontinued its free plan, leaving many businesses with a tough decision – pay more for social management or switch to another tool. 

Thankfully, many alternatives to Hootsuite still offer powerful social media management tools at a reasonable cost. If you’re looking to centralize your social media management and lower your marketing costs, here are five alternate tools to Hootsuite in 2024:

Metricool 

The first alternative to Hootsuite is Metricool. A comprehensive social media management platform, offering a completely freemium platform. This allows social media managers of all shapes, sizes, and experiences to test what centralized social media management looks and feels like. 

What started as a blogging analytics platform transformed into a complete social media tool in 2015. Did you know that Metricool was first called Bloggerespacio? CEOs Juan Pablo Tejela and Laura Montells put their computer science brains together to build a tool that helps brands, businesses, and creators schedule, plan, and measure their social media tasks in one place. 

Metricool is compatible with over 9 social media platforms: Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, Twitch, Google Ads, and Facebook Ads. This means that not only can you schedule and auto-publish social media content, but you can also create and run advertising campaigns across Google and Meta placements. 

Metricool’s free platform includes scheduling and auto-publishing to all of the above platforms, save LinkedIn, which is a premium connection. The first premium plan, Starter, starts at $18/month, which includes management of up to 10 brands, planning of up to 2,000 pieces of content per month, downloadable social media reports, and unlimited historical data. 

The Advanced and Custom plans unlock team member access and a social media approval process so you can work together with your team or clients. With these plans, you can also access integrations such as Zapier and Google Looker Studio for advanced automations and analytics. The Custom plan also offers a white-label option to integrate Metricool completely into a brand’s website or application. 

View all of Metricool’s plans and pricing here

Planoly 

Planoly was launched in 2016 as one of the first visual planners for Instagram. Since then it has evolved into a social media planning and scheduling tool for over 8 million creators and brands. Users can schedule and auto-publish content across 7 social media channels: Instagram, Facebook, TikTok, YouTube, Pinterest, X, and LinkedIn. 

The tool offers a 7-day free trial, with their first “Starter” plan starting at just $14/month. This includes scheduling to 1 “social set”, meaning connections to 1 account for each of the 7 social platforms offered. This includes 1 user and up to 60 uploads a month. 

The “Growth” plan is $24/month and includes 1 social set, unlimited upload, and access for 3 users. The final plan, “Pro”, is $36.50/month and includes everything in the “Growth” plan plus 2 social sets, 6 users, and priority support. 

Users can upload content from Canva, Dropbox, Google Drive, or their devices. They can also access content inspiration with weekly trends, ideas manager, and image and video editing. As this was originally an Instagram-dominate platform, there are some limitations. Stock photos, plan reporting, and analytics are only available for the IG planner. 

Planable 

Planable was also launched in 2016, as a content marketing tool for teams. With team collaboration in mind, this tool takes pride in its approval workflow features. Planable supports Facebook, Instagram, LinkedIn, X, YouTube, Google Business Profile, TikTok, and Pinterest. 

They offer a completely free platform that allows access to a workspace, to create, review, collaborate, and publish up to 50 pieces of content a month, in one place. The first paid plan, “Basic”, starts at $11/user and includes 60 posts per month, 4 pages per workspace, 2 types of approvals, and feed and calendar views. 

The “Pro” plan starts at $22/month per user and includes everything in the “Basic” plus 150 posts per workspace, 10 pages per workspace, 3 types of approvals, and a grid view. The final paid plan, “Enterprise” has custom pricing and users need to contact Planable to learn more about this plan. This includes unlimited posts, multi-level approvals, list views, a dedicated account manager, and more. 

One of the downsides of Planable is paying for analytics and reporting, which equals $9/month per workspace. If you have multiple workspaces, and users, and want access to analytics, these costs can add up quickly. 

Buffer 

The initial version of Buffer launched in 2010, allowing access to only Twitter at the time. What started as a basic product has transformed into a digital marketing platform. This social media management platform supports connection to Instagram, Facebook, TikTok, X, LinkedIn, Mastodon, YouTube, Google Business Profile, Pinterest, and landing pages. Buffer offers a free plan, as well as a 14-day trial for their paid plans. 

Buffer’s free plan includes up to 3 channels. For example, three channels include 1 Instagram, 1 TikTok, and 1 Facebook account. Users can schedule up to 10 posts a month per channel. This includes other features such as 1,000 ideas, integrations, and calendar views. The free plan doesn’t include account analytics, insights, or reporting. 

The first paid plan, “Essentials” starts at $6/month per channel with unlimited scheduling. This includes all analytics and insights save branded reports and a cover page. Within this plan, only 1 user has access to the platform. 

The “Team” plan starts at $12/month per channel and includes unlimited scheduling. All of the “Essentials” are included in this plan, as well as branded reports a cover page, and unlimited user access. Lastly, the “Agency” plan starts at $120/month for 10 channels and includes both unlimited scheduling and user access. 

Buffer’s access to Shopify makes it stand out amongst many other social media management platforms. However, similar to Planble, you must pay per channel which can become expensive if you have multiple accounts and clients. Another interesting feature of Buffer is its Product Roadmap, which shows its upcoming feature developments. This allows users to see the new features in progress. 

Later 

Later was born from two solutions that began in 2014: Mavrck, an influencer marketing platform, and Later, a social media management platform. In 2024, Mavrck and Later merged to create a unified influencer and social media management platform. 

This platform offers four plans: Starter, Growth, Advanced, and Agency. New users can start a 14-day trial to test Later’s plans. Later supports Instagram, Facebook, TikTok, LinkedIn, Pinterest, X, and YouTube. Later uses what is called “social sets”, which means 1 of each of the connected platforms. 

The “Starter” plan starts at $16.67/month and includes auto-publishing for 1 social set, the best times to post, an AI caption writer, a creator database, a link-in-bio tool, and human support from their team. This plan is best for individual creators, business owners, or social media managers. One thing to note about this plan is users can’t purchase extra sets or users. This also doesn’t include Instagram product tagging, post campaigns, search for creators and limited analytics. 

Later’s “Growth” plan starts at $30/month including 3 social sets for 3 users. This includes 150 posts per social profile, collaboration tools for brands and creators, analytical data of up to 1 year, and unlimited team management. 

The final paid plans, “Advanced” and “Agency”, start at $53.33/month and $133.33/month respectively. The main difference between these plans is the social sets, the “Advanced” including 6 and “Agency” including 15. As you go up in plans, users have more AI feature credits.

Besides the “Starter” plan, users can purchase social sets and user access, at $10/month and $3.33/month respectively. Users can also purchase extra credits for $3.33/month to access more AI features. 

Anniston Ward Anniston Ward , 09 May 2024

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