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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- MasterClass
[FREE Masterclass] The Ultimate Social Media Calendar & Planning Sync
The world of YouTube is pretty magical - as a leading video, streaming, podcast, and music platform, brands and creators have endless opportunities to get their business on the map – and in front of the right eyes. Tune in on April 24th to dive into key strategies for YouTube growth, joined by Strategic Partnerships Development Manager from YouTube, Nil Chugani
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- Twitter
X-Twitter Tutorial 2023
Wondering how to use X in 2025? This guide breaks down the core features, tips for browsing, and how Metricool can simplify account management for brands and businesses.
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- Analytics
- Social Media
Social Media Metrics to Measure: What to Track and Why It Matters
Not all social media metrics are created equal. By focusing on the right data points, you can better measure performance and drive your brand forward.
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- YouTube
How to Download YouTube Shorts: A Complete Guide for 2025
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.
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- Social Media
How to Do Social Media Marketing in 2025: The Complete Guide
Social media marketing in 2025 focuses on building authentic connections, staying current with trends, and using the right tools. This guide covers setting goals, understanding your audience, creating a content plan, and adapting to trends. Whether you're a business owner, marketer, or creator, these strategies will help you succeed in social media.
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- Instagram
The Ads Alternative: 2025 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.
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- TikTok
How to Get More Views on TikTok in 2025 [8 Easy Tips]
If you feel stuck on TikTok, we are here to help. Learn how to get more views on TikTok and watch your account grow.
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- Social Media
Best Time to Post on Social Media in 2025
An open debate has existed since networks became social and companies started to participate in the social media world and wanted to become “companies 2.0’, as they realized that it was one of the best possible channels for marketing and for humanizing their brands. Today, I’d like to contribute to this discussion with my point of view.
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- Analytics
- TikTok
How to Analyze Your TikTok Account: TikTok Analytics Guide
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.
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- Social Media
2025 UK Social Media Manager Calendar
When are the most important holidays and celebrations in the UK for 2025? Download the full calendar to utilize for social media content and campaign planning.
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- Influencer Marketing
How to Create a UGC Portfolio from Scratch for Side Hustle Success
Learn how to create a UGC portfolio to showcase your work to brands, a necessary tool for content creators looking to grow their career.
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- MasterClass
[FREE Masterclass] The Magic of YouTube: Strategic Growth Through Trends, Shorts, and AI
The world of YouTube is pretty magical - as a leading video, streaming, podcast, and music platform, brands and creators have endless opportunities to get their business on the map – and in front of the right eyes. Tune in on April 24th to dive into key strategies for YouTube growth, joined by Strategic Partnerships Development Manager from YouTube, Nil Chugani
Read more