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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Press Releases
Metricool Brings Back Unfiltered: Its Annual Free Online Social Media Summit Built on Real Data
Metricool announces the return of its Unfiltered: The Social Media Summit, a free online event for social media professionals. The second edition takes place on Wednesday, December 2, starting at 9 am ET. Sessions will stream live worldwide, with replays available afterwards.
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Facebook Ads
Online advertising
Meta Ads Manager Tutorial 2026
If you’re looking to boost your content on Facebook and Instagram, read this post about Meta Ads Manager to excel in your campaigns.
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Press Releases
Only 1.8% of Organic TikTok Posts From Top Brands Use TikTok Shop, Metricool’s 2026 Social Media & Ecommerce Report Finds
Metricool released its 2026 Social Media & Ecommerce Report, analyzing how 72 notable ecommerce brands, including BÉIS, Bombas, Ruggable and YETI, use Instagram, Facebook, TikTok and YouTube to showcase products, engage consumers and support the path to purchase.
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Instagram
The Ads Alternative: 2026 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.
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Instagram
What Is Instagram? How the App Works and How Brands Use It in 2026
Instagram has grown from a simple photo app into a platform built around video, messaging, and recommendations. Get to know how it works today and how brands use each feature to reach new people.
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YouTube
YouTube Automation: What It Is and How to Set It Up in 2026
YouTube automation means setting up tools, templates, and people so the repeatable parts of running a channel happen without you doing each step by hand. If you set it up well, your channel keeps publishing on schedule, even during busy weeks.
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Metricool
Online advertising
Google Ads Metrics With Metricool
Measure your Google Ads campaigns with Metricool. Create and automate monthly reports so you can save time and continue to work on improving your strategies.
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Content Marketing
Social Media
Australia Social Media Calendar for 2027
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2027 Australia calendar for social media managers!
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Content Marketing
Social Media
Canada’s 2027 Social Media Content Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2027 Canada calendar for social media managers!
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Press Releases
Metricool’s 2026 Social Ads Report Finds Meta Campaign Spend Up 47% as Returns Decline
After analyzing 628,969 paid campaigns from 44,355 advertisers across Meta and TikTok worldwide, Metricool's 2026 Social Ads Report examines how advertisers are allocating budgets across the two platforms and how performance is shifting across awareness, consideration and conversion campaigns.
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YouTube
How to Create a Video for YouTube
You don't need to be a pro to create quality video content. Learn how to create a video for YouTube in 8 easy steps.
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Press Releases
Metricool Launches “Flows”: Turning Social Media Into a Sales Channel
Today, Metricool announced it is leading the trend with the launch of Flows, a new feature that automatically turns comments, DMs, and Story replies into the start of a sale.
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