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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Metricool
Online advertising
Google Ads Metrics With Metricool
Measure your Google Ads campaigns with Metricool. Create and automate monthly reports so you can save time and continue to work on improving your strategies.
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Content Marketing
Social Media
Australia Social Media Calendar for 2027
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2027 Australia calendar for social media managers!
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Content Marketing
Social Media
Canada’s 2027 Social Media Content Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2027 Canada calendar for social media managers!
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Press Releases
Metricool’s 2026 Social Ads Report Finds Meta Campaign Spend Up 47% as Returns Decline
After analyzing 628,969 paid campaigns from 44,355 advertisers across Meta and TikTok worldwide, Metricool's 2026 Social Ads Report examines how advertisers are allocating budgets across the two platforms and how performance is shifting across awareness, consideration and conversion campaigns.
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YouTube
How to Create a Video for YouTube
You don't need to be a pro to create quality video content. Learn how to create a video for YouTube in 8 easy steps.
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Press Releases
Metricool Launches “Flows”: Turning Social Media Into a Sales Channel
Today, Metricool announced it is leading the trend with the launch of Flows, a new feature that automatically turns comments, DMs, and Story replies into the start of a sale.
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YouTube
YouTube Tutorial for Beginners
We all have to start somewhere. Don't walk into YouTube blind, and follow this tutorial for beginners. Create your channel with confidence!
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Press Releases
Metricool Releases 2026 State of AI in Social Media Study, Revealing AI’s Expanding Role in Marketing Strategies
Metricool's 2026 State of AI in Social Media Study reveals that 95% of social media professionals use AI in their work, including 75% who use it daily.
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YouTube
How to Download YouTube Shorts: A Complete Guide for 2026
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.
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YouTube
How to Use YouTube for Inbound Marketing (2026 Data)
YouTube rewards content that keeps working long after you publish, which is exactly what inbound marketing depends on. From Shorts discovery to the titles and keywords that keep videos surfacing, this covers where to focus your effort.
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Press Releases
Metricool Joins LinkedIn Marketing Partner Program To Help Brands, Marketers and Creators Manage Their LinkedIn Presence
Metricool has joined the LinkedIn Marketing Partner Program. As a social media management and analytics platform, Metricool helps brands, agencies, marketers and creators manage and grow their LinkedIn presence as part of their broader social media strategy.
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Press Releases
Metricool’s 2026 YouTube Study Reveals A Slow Burn Effect: More Views, Less Watch Time, & Longer Content Shelf-Life
Dive into Metricool's 2026 YouTube Study, which analyzed 799,718 videos from 71,177 accounts worldwide to identify the trends and patterns that are defining YouTube in 2026.
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