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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Facebook
Instagram
Meta Business Suite Tutorial: How to Manage Your Instagram, Facebook, Messenger, and More
Meta Business Suite helps you manage your Facebook and Instagram from a single dashboard. You can schedule posts, reply to messages, track analytics, and run basic ads, while Metricool expands your reach across all social platforms.
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Content Marketing
Dictionary
Social Media Optimization: SMO Strategies That Actually Work
Social media optimization helps you improve visibility, engagement, and audience connection by refining profiles, content, and posting habits. This guide shows practical steps to plan, track, and analyze your social media with confidence using Metricool.
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YouTube
YouTube Marketing in 2026
Take your first steps on YouTube without hesitation. Follow this guide to carry out your YouTube marketing strategy step by step.
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Instagram
Instagram Stories Tips and Tricks for 2026
Instagram Stories are a unique way to stay connected with your community. The platform continues to innovate this feature to spark creativity and engagement. Here are 7 Instagram tips and tricks to use in 2026.
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Instagram
How to Use and Search for Filters on Instagram 2026
Find out how to search for and use Instagram filters for all content types on the network in 2016.
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Content Marketing
User-Generated Content (UGC) in Social Media Marketing
What if your customers became your best marketers? Find out how user-generated content can outperform traditional ads in this guide.
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TikTok
TikTok Content Strategy Guide 2026
How can you create a TikTok content strategy? Follow this guide to build the foundations for what content you publish on the app to improve your marketing strategies.
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YouTube
2026 Guide to YouTube Shopping
Learn all about YouTube Shopping, a feature that allows creators and users to sell their products or promote products from other brands.
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Masterclass
Social Media
[MASTERCLASS] People Over Posts: Building Trust Through Personal Brands & EGC
Unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.
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YouTube
What is the Best Time to Post on YouTube?
Posting at the optimal times on YouTube can boost your channel's engagement. After analyzing over 600,00 YouTube videos, we have suggestions on when to best reach viewers.
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Twitter
X Spaces: How to Create, Find & Join Conversations on Twitter
Do you want to create audio content on X? This is available with X Spaces, previously known as Twitter Spaces. Learn how to host and listen into Spaces here!
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Press Releases
Metricool and HypeAuditor Unveil 2025 Instagram Content Playbook: Global Benchmarks for Reach, Engagement, and Growth
Analysis of over 700 million Instagram posts pinpoints the best formats by follower tier, global posting time peak, and posting cadence that maximizes follower growth. MADRID, ES, October 14, 2025 – Metricool, a global social media management platform, and HypeAuditor, the end-to-end influencer marketing suite, today unveiled the 2025 Instagram Content Playbook, a benchmark study […]
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