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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Twitter
Information about the new Twitter API
I’m sure you’ve heard about Twitter lately. The social network continues to make changes, one of them being related to its API. To clarify recent updates, your Metricool account and all its X (Twitter) features will continue to work as usual. However, to access these features, you now need a Premium account (Starter plan or […]
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Content Marketing
Social Media
Killer Halloween Ad Campaigns & Social Media Post Ideas for 2026
Is your brand looking to launch a Halloween ad campaign but doesn't know where to start? Find 31 creative Halloween ad campaign and content ideas to engage your audience here!
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Press Releases
Metricool’s 2026 Instagram Study Reveals Reels and Carousels Are Reshaping Platform Strategy
Dive into Metricool's latest Instagram Study, which analyzed more than 24.3 million posts across 375,000 accounts worldwide to examine how brands, creators and audiences are using Instagram in 2026.
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TikTok
How to Track and Gain TikTok Followers
While followers aren’t the most important metric, tracking followers measures your profile’s growth and development. Learn organic strategies to gain followers and tools to track followers in real-time.
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Masterclass
[MASTERCLASS] Advanced Reporting: Let AI Save You Hours and Spot What’s Actually Working
Are you posting faster than ever but still can't prove your strategy is working? Join us on July 15th for a free live webinar where we'll show you how to stop reporting manually and let AI surface what's actually performing. From Metricool Studio to Campaign Dashboards to a live MCP connection with Claude and ChatGPT, this is advanced reporting for the teams who are done guessing.
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TikTok
TikTok Content Strategy Guide 2026
This article covers how to build a TikTok content strategy that fits how the platform works in 2026, from format choices to posting cadence. Every step is backed by data from Metricool's 2026 TikTok Study, which analyzed over 2.3 million posts.
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LinkedIn
Metricool
How to Create Custom LinkedIn Analytics Reports
Compiling manual social media data can be tedious and something often gets overlooked. Learn how to automate and download custom reports in Metricool, and extract data from LinkedIn.
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Press Releases
Metricool Launches Metricool Studio to Automate Social Media Reporting
Metricool launches it's new AI-powered reporting feature: Metricool Studio. This tool is designed to automate one of digital marketer's most time-consuming tasks: building social media reports
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Analytics
Metricool
Social Media Reports: Track and Present Your Results with Metricool
A good social media report turns daily social media activity into a clear strategy for the future. Metricool’s report generator pulls all your data together in minutes, so you spend less time collecting info and more time making decisions.
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Press Releases
Metricool’s 2026 TikTok Study Reveals 31% Drop in Video Views Amid Content Saturation
After analyzing more than 2.3 million posts across 92,000 accounts worldwide in their 2026 TikTok Study, Metricool examined how performance, content strategy and user behavior are evolving on one of the world’s most influential social platforms.
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Social Media
Social Media Crisis Management in 2026
A single post, viral clip, or fake screenshot can turn into a full-blown social media crisis within minutes. Learn how to create a crisis plan, manage responses across platforms, and keep your team aligned under pressure.
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Press Releases
Metricool’s 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips
Annual report reveals deeper forms of engagement are growing on the platform, while underused content formats are driving strong performance MADRID, ES, April 14, 2026 –Metricool, a global social media management platform, today unveiled its third annual LinkedIn Study, providing a comprehensive overview of LinkedIn users’ post performance and how content and engagement are evolving […]
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