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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

TikTok
TikTok Content Strategy Guide 2026
This article covers how to build a TikTok content strategy that fits how the platform works in 2026, from format choices to posting cadence. Every step is backed by data from Metricool's 2026 TikTok Study, which analyzed over 2.3 million posts.
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LinkedIn
Metricool
How to Create Custom LinkedIn Analytics Reports
Compiling manual social media data can be tedious and something often gets overlooked. Learn how to automate and download custom reports in Metricool, and extract data from LinkedIn.
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Press Releases
Metricool Launches Metricool Studio to Automate Social Media Reporting
Metricool launches it's new AI-powered reporting feature: Metricool Studio. This tool is designed to automate one of digital marketer's most time-consuming tasks: building social media reports
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Analytics
Metricool
Social Media Reports: Track and Present Your Results with Metricool
A good social media report turns daily social media activity into a clear strategy for the future. Metricool’s report generator pulls all your data together in minutes, so you spend less time collecting info and more time making decisions.
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Press Releases
Metricool’s 2026 TikTok Study Reveals 31% Drop in Video Views Amid Content Saturation
After analyzing more than 2.3 million posts across 92,000 accounts worldwide in their 2026 TikTok Study, Metricool examined how performance, content strategy and user behavior are evolving on one of the world’s most influential social platforms.
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Social Media
Social Media Crisis Management in 2026
A single post, viral clip, or fake screenshot can turn into a full-blown social media crisis within minutes. Learn how to create a crisis plan, manage responses across platforms, and keep your team aligned under pressure.
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Press Releases
Metricool’s 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips
Annual report reveals deeper forms of engagement are growing on the platform, while underused content formats are driving strong performance MADRID, ES, April 14, 2026 –Metricool, a global social media management platform, today unveiled its third annual LinkedIn Study, providing a comprehensive overview of LinkedIn users’ post performance and how content and engagement are evolving […]
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Masterclass
Social Media
[MASTERCLASS] LinkedIn in 2026: Where Attention is Moving (Data & Expert Insights)
LinkedIn engagement is changing. See what 637K+ posts reveal—and how experts are adapting in Metricool’s live 2026 webinar. This isn’t a content issue. It’s a conversational gap.
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Metricool
Metricool’s Affiliate Program: Earn Recurring Revenue by Recommending the Tool You Love
If you’re already recommending Metricool, this is the part where it starts paying you back. Discover the affiliate program built for people who were doing it anyway.
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Analytics
Social Media
Social Media Metrics to Measure: What to Track and Why It Matters
Not all social media metrics are created equal. By focusing on the right data points, you can measure performance and drive your brand forward.
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Threads
Here’s What We Know About the Threads Algorithm in 2026
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.
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Masterclass
Social Media
[MASTERCLASS] The Art of the Blend: Balancing Personal and B2B Brand Voices
This free session, Art of the Blend: Balancing Personal and B2B Brand Voices, is designed to help you find that sweet spot in creating content that supports your personal brand voice and the B2B brands you manage—without confusing your audience, your boss, or the algorithm.
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