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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Press Releases
Metricool’s 2026 TikTok Study Reveals 31% Drop in Video Views Amid Content Saturation
After analyzing more than 2.3 million posts across 92,000 accounts worldwide in their 2026 TikTok Study, Metricool examined how performance, content strategy and user behavior are evolving on one of the world’s most influential social platforms.
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Social Media
Social Media Crisis Management in 2026
A single post, viral clip, or fake screenshot can turn into a full-blown social media crisis within minutes. Learn how to create a crisis plan, manage responses across platforms, and keep your team aligned under pressure.
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Press Releases
Metricool’s 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips
Annual report reveals deeper forms of engagement are growing on the platform, while underused content formats are driving strong performance MADRID, ES, April 14, 2026 –Metricool, a global social media management platform, today unveiled its third annual LinkedIn Study, providing a comprehensive overview of LinkedIn users’ post performance and how content and engagement are evolving […]
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Masterclass
Social Media
[MASTERCLASS] LinkedIn in 2026: Where Attention is Moving (Data & Expert Insights)
LinkedIn engagement is changing. See what 637K+ posts reveal—and how experts are adapting in Metricool’s live 2026 webinar. This isn’t a content issue. It’s a conversational gap.
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Metricool
Metricool’s Affiliate Program: Earn Recurring Revenue by Recommending the Tool You Love
If you’re already recommending Metricool, this is the part where it starts paying you back. Discover the affiliate program built for people who were doing it anyway.
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Analytics
Social Media
Social Media Metrics to Measure: What to Track and Why It Matters
Not all social media metrics are created equal. By focusing on the right data points, you can measure performance and drive your brand forward.
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Threads
Here’s What We Know About the Threads Algorithm in 2026
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.
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Masterclass
Social Media
[MASTERCLASS] The Art of the Blend: Balancing Personal and B2B Brand Voices
This free session, Art of the Blend: Balancing Personal and B2B Brand Voices, is designed to help you find that sweet spot in creating content that supports your personal brand voice and the B2B brands you manage—without confusing your audience, your boss, or the algorithm.
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Online advertising
YouTube
2026 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.
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Instagram
The Ads Alternative: 2026 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.
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Pinterest
Complete Pinterest Marketing Guide 2026
Learn step by step how to create a Pinterest marketing strategy to meet your business goals.
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Pinterest
Pinterest Affiliate Marketing Guide
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!
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