Because planning without strategy is pointless

Metricool, your social media copilot, helps you plan and fully understand how your content works.

Plan without limits, analyze your accounts and your competitors’, generate personalized reports, add multiple links to your bio and much more.

For life. No credit card. No strings attached.

Get started for free. Yes, free. No trial period, no credit card, forever.

Detailed analysis of up to 11 social media accounts per brand

Learn the best times to publish your content

Improve your workflow with our integrated approval system

More than 3.5 million users trust Metricool

Plan comparison

Metricool

Free plan

Yes

Premium plans from

$20 a month for 5 brands

Planoly

Free plan

No

Premium plans from

$16/month for 1 brand

Analytics and reporting comparison

Metricool
Planoly
Analytics from
11 accounts for $0
8 accounts for $16/month
Competitor analysis
Included
Not Available
Web/blog analytics
Included
Not Available
Hashtag analysis
Included
Not Available
Social ads analysis
Included
Not Available
Report generator
Included
Included
Report customization
Included
Not Available
Looker Studio Connector
From $53/month
Not Available

Calendar and planner comparison

Metricool
Planoly
Connect to
Up to 11 different social media accounts
Up to 8 different social media accounts
Unlimited monthly content planning
Included
Included
Automatic publishing
Included
Included
Best Hours Generator
Included
Not Available
Approval system
From $53/month
Not Available
Automatic content generator (autolists)
Included
Not Available
Multimedia and post library
Included
Included
Image and video editor
Included
Included
PDF scheduling (LinkedIn)
Included
Not Available
RSS Feed scheduling
Included
Not Available
AI Social Media Assistant
From $0
From $16/month
Drive Integration
Included
Included
Canva Integration
Included
Included

Compare link-in-bio tools

Metricool
Planoly
Create of multiple links-in-bio
Included
Not Available
Link-in-bio analytics
Included
Not Available
Customizable templates
Included
Included

Ads manager comparison

Metricool
Planoly
Google Ads Analytics
Included
Not Available
TikTok Ads Analytics
Included
Not Available
TikTok Ads Analytics
Included
Not Available
Google and Facebook Ads campaign creator
Included
Not Available
Automatic results reporting
Included
Not Available

Team and other features

Metricool
Planoly
Team access and role management
From $53/month for 15 brands or more
From $28/month for 1 brand
White Label
Included
Not Available
Inbox management
Included
Not Available
Drive Integration
Included
Included
Canva Integration
Included
Included
Zapier Integration
Included
Not Available
Looker Studio Integration
Included
Not Available

What do our users say about us?

The only tool you need is just a click away

Manage your entire social media strategy from $0

Analyze, plan, manage conversations, and create social media ad campaigns from one place.

Choose the right plan for you

Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less.

Our best-kept secret?

We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.

For life. No credit card. No strings attached.