Metricool vs Planoly: price, features and comparison 2026
Metricool, your social media copilot, helps you plan and fully understand how your content works.
Plan without limits, analyze your accounts and your competitors’, generate personalized reports, add multiple links to your bio and much more.
For life. No credit card. No strings attached.
Get started for free. Yes, free. No trial period, no credit card, forever.
Detailed analysis of up to 11 social media accounts per brand
Learn the best times to publish your content
Improve your workflow with our integrated approval system
More than 4 million users trust Metricool
Plan comparison
Metricool
Free plan
Yes
Premium plans from
$20 a month for 5 brands
Planoly
Free plan
No
Premium plans from
$16/month for 1 brand
Analytics and reporting comparison
Calendar and planner comparison
Compare link-in-bio tools
Ads manager comparison
Team and other features
What do our users say about us?
Nia P.
Social Media Manager
I would recommend Metricool to anyone who needs a social posting platform. This beats Later!
I have loved Metricool from the beginning and will keep using it until something comes along that blows it out of the water. But I don’t see that happening. For the price point, especially, nothing else can compete. Signing up for Later cost me like $75/month for all my brand accounts and wouldn’t let me easily cross-post. I signed up for metricool at $18/month and haven’t looked back! My favorite aspects of metricool are the price, the number of accounts you can post to, easily cross-posting, easily editing cross-posted posts, the preview function, and the easy scheduling functions. And the analytics are AMAZING! I’m getting more into using the competitor analysis tool too!
Kelly M
Social Media Manager & Podcaster
It’s easy to learn how to use Metricool. I haven’t had any security concerns with it. I am able to manage accounts successfully. 95% of the time my posts go through when scheduled
Robyn-Lee S.
LinkedIn Marketing Consultant
Metricool’s platform stands out to me in terms of look, feel, and pricing when compared to other tools I’ve tried. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them.
Christa P.
Owner, Small-Business
It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform’s analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out.
The only tool you need is just a click away
Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less.
Our best-kept secret?
We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.
For life. No credit card. No strings attached.
Other Metricool comparatives
Metricool delivers Google and TikTok Ads analytics, white-label reports, and Data Studio integration — without reserving the good stuff for top-tier plans.
Metricool is your social media copilot. Competitor analysis, ads tracking, inbox management, and an AI assistant — all in one tool, built to grow with you.
Metricool covers the full strategy: hashtag tracking, Google and TikTok Ads analytics, competitor benchmarking, and Data Studio integration — everything you need without switching tabs.
You can find other comparisons on our social media management tools comparison page.
FAQ
1. Is Planoly still free?
Planoly no longer offers a permanent free plan. The platform moved to a paid-first model, offering only a 14-day free trial — with a credit card required — before billing begins at $14/month. If you’re looking for a tool that’s genuinely free to start, no trial and no credit card required, Metricool’s free plan covers 11 social platforms, 50 posts/month, analytics, competitor tracking, and a unified inbox — permanently, at $0.
2. What is a good alternative to Planoly?
It depends on what you need most. For users who’ve outgrown Planoly’s visual Instagram focus, the most common switch is toward tools that combine scheduling with deeper analytics, multi-platform coverage, competitor tracking, and ads management. The right alternative covers everything Planoly does well — scheduling, content planning, link-in-bio — and adds what it doesn’t: cross-platform analytics, competitor benchmarks, paid campaign data, and client-ready reports. Starting from $0, with no trial and no credit card.
3. Is social media scheduling enough?
Scheduling gets your content out. But knowing what to post next — and why — requires data. The tools that deliver real long-term value are those that combine scheduling with performance analytics, competitor benchmarks, hashtag tracking, and ads data in the same dashboard
4. How do I track performance across all my social platforms?
The key is choosing a tool that treats every platform equally — not one built around a single network that analytics other platforms as an afterthought. A complete analytics dashboard covers post performance, audience growth, website traffic, hashtag trends, and competitor data across all your connected platforms simultaneously. Ideally it also tracks paid campaign performance from Google, Meta, and TikTok alongside your organic content — so you see the full picture of what’s driving results.
5. How much does managing multiple social media brands actually cost?
The pricing model matters as much as the base price. Tools that charge per social set or per account become expensive fast once you manage more than one brand. Managing 3 brands across 5 platforms on a per-set model can cost $44+/month before adding users. Metricool’s per-brand model covers up to 5 brands with unlimited users at $22/month — predictable, scalable, with no per-account surprises. Here’s how the two compare by profile:Solo creator (1 brand): Metricool $0/month vs $14/monthFreelancer (3 brands, 1 user): Metricool $22/month vs $44+/monthSmall agency (5 brands, 2 users): Metricool $22/month vs $74+/monthAgency (10 brands, 3 users): Metricool $53/month vs $134+/monthNote: Planoly charges per social set (1 account per platform) and per user. Extra sets: $10/month on Growth, $8/month on Pro. Metricool pricing is per brand with unlimited users.
6. Can I use AI to generate social media reports automatically?
Yes — and this is one of the most meaningful time-savers in 2026. Rather than pulling data manually and formatting a report each month, Metricool Studio lets you describe what you need in plain language and generates a complete, structured analytics report from your real data in minutes. Reports can be shared with clients via a live URL — no login required, always up to date. Campaign Dashboards go further: automatically combining organic and paid performance for any campaign, with AI-generated insights on what’s working and where to focus next.
7. Can I manage my social media directly from an AI assistant in 2026?
AI is changing social media management at three levels: content creation, reporting, and workflow automation. The most advanced integration available today is MCP (Model Context Protocol) — a standard that lets AI agents like Claude or ChatGPT connect directly to your social media tool. With Metricool’s official MCP server, you can ask your AI assistant in plain language to schedule posts, retrieve analytics, or track competitors — without opening Metricool at all. This level of AI-native workflow is rare at any price point.