Metricool vs Loomly: price, features and comparison 2026
Metricool: enjoy in-depth analytics & limitless planning with your social media copilot
More tools for less. Take your strategy to the next level from $0
For life. No credit card. No strings attached.
Yes, free. No trial period, no credit card, forever.
Extensive analysis of your accounts and competitors.
Learn the best times to publish.
Improve your workflow with our integrated approval system.
More than 4 million users trust Metricool
… and here’s why:
Plan comparison
Metricool
Free plan
Yes
Premium plans from
$20 a month
Loomly
Free plan
No
Premium plans from
$65/month
Analytics and reporting comparison
Calendar and planner comparison
Compare link-in-bio tools
Ads management comparison
Team and other features
Content creator / Entrepreneur
1 brand · 1 person · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Free | Per brand | $0/mo | $0/yr | – |
Hootsuite | Standard | Per user | $99/mo | $1,188/yr | +$99/mo |
Buffer | Free | Per channel | $0/mo | $0/yr | Tie |
Sprout Social | Essentials | Per user | $79/mo | $948/yr | +$79/mo |
Agorapulse | Standard | Per user | $79/mo | $948/yr | +$79/mo |
Later | Starter | Per Social Set | $18.75/mo | $225/yr | +$18.75/mo |
Loomly | Starter | Flat rate | $49/mo | $588/yr | +$49/mo |
Planable | Basic | Per workspace | $33/mo | $396/yr | +$33/mo |
Vista Social | Standard | Flat rate | $64/mo | $758/yr | +$64/mo |
Sendible | Core | Per workspace | $30/mo | $360/yr | +$30/mo |
SocialPilot | Standard | Flat rate | $42.50/mo | $510/yr | +$42.50/mo |
Key takeaway
Metricool Free and Buffer Free are the only tools with a permanent $0 plan for 1 brand. All others start at $18.75–$99/month. Metricool Free includes analytics, ads analytics (Google, Meta, TikTok), competitor tracking, and MCP — not found in Buffer Free.
Note
Metricool Free excludes LinkedIn and X/Twitter. Starter ($20/mo) required for LinkedIn. X/Twitter add-on: +$10/mo per account. Even with both add-ons, total = $30/mo — still the lowest paid option in the series.
Small Business / Freelancer
3 brands · 5 people who publish and approve · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Hootsuite | Advanced × 5 users | Per user | $1,995/mo | $23,940/yr | +$1,942/mo |
Buffer | Team — 9 channels | Per channel | $90/mo | $1,080/yr | +$37/mo |
Sprout Social | Advanced × 5 users | Per user | $1,995/mo | $23,940/yr | +$1,942/mo |
Agorapulse | Professional × 5 users | Per user | $595/mo | $7,140/yr | +$542/mo |
Later | Growth + extras | Per Social Set + user | $60/mo | $720/yr | +$7/mo |
Loomly | Beyond (5 users > 3 cap) | Flat rate | $249/mo | $2,988/yr | +$196/mo |
Planable | Pro × 3 workspaces | Per workspace | $147/mo | $1,764/yr | +$94/mo |
Vista Social | Scale (5 users > 4 cap) | Flat rate | $304/mo | $3,638/yr | +$251/mo |
Sendible | Plus — 3 workspaces | Per workspace, unlimited users | $84/mo | $1,008/yr | +$31/mo |
SocialPilot | Premium — 6 users | Flat rate | $85/mo | $1,020/yr | +$32/mo |
Key takeaway
Approval workflows are the critical differentiator. Hootsuite and Sprout Social require their most expensive per-user plan ($399/user) for approvals — $1,995/month for 5 people. Metricool includes approvals for $53/month with unlimited users.
User cap traps
Loomly ($49 → $249) and Vista Social ($120 → $304) both force expensive plan upgrades solely because of the 5-user requirement — regardless of how many brands or accounts are managed.
Small Agency
15 clients · 3 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Hootsuite | Professional × 3 users | Per user | $597/mo | $7,164/yr | +$544/mo |
Buffer | Team — 45 channels (tiered) | Per channel | $220/mo | $2,640/yr | +$167/mo |
Sprout Social | Professional × 3 users | Per user | $897/mo | $10,764/yr | +$844/mo |
Agorapulse ⚠️ | Advanced × 3 users (10 profiles max) | Per user | $447/mo | $5,364/yr | +$394/mo |
Later | Scale + 9 extra Social Sets | Per Social Set | $183.75/mo | $2,205/yr | +$130.75/mo |
Loomly | Beyond | Flat rate | $249/mo | $2,988/yr | +$196/mo |
Planable | Pro × 15 workspaces | Per workspace | $735/mo | $8,820/yr | +$682/mo |
Vista Social | Scale | Flat rate | $304/mo | $3,638/yr | +$251/mo |
Sendible | Elite — 15 workspaces | Per workspace, unlimited users | $254/mo | $3,048/yr | +$201/mo |
SocialPilot | Premium + 20 extra accounts | Flat rate + $4/extra acct | $165/mo | $1,980/yr | +$112/mo |
Key takeaway
At 15 clients, Metricool Advanced ($53/mo) is the only tool under $100/month. SocialPilot is next at $165/mo. Planable reaches $735/mo and Sprout Social $897/mo — 11× to 17× more expensive than Metricool.
⚠️ Agorapulse
All public plans cap at 10 social profiles — technically incompatible with 15 real clients. Advanced shown is public maximum reference only. Custom plan required.
Consolidated Agency
30 clients · 5 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (50 brands) | Per brand, unlimited users | $159/mo | $1,908/yr | – |
Hootsuite | Professional × 5 users | Per user | $995/mo | $11,940/yr | +$836/mo |
Buffer | Team — 90 channels (tiered) | Per channel | $315/mo | $3,780/yr | +$156/mo |
Sprout Social | Professional × 5 users | Per user | $1,495/mo | $17,940/yr | +$1,336/mo |
Agorapulse ⚠️ | Advanced × 5 users (10 profiles max) | Per user | $745/mo | $8,940/yr | +$586/mo |
Later | Scale + 24 extra sets + 1 user | Per Social Set + user | $356.25/mo | $4,275/yr | +$197.25/mo |
Loomly ⚠️ | Beyond (60 accts max — insufficient) | Flat rate | $249/mo | $2,988/yr | +$90/mo |
Planable | Pro × 30 workspaces | Per workspace | $1,470/mo | $17,640/yr | +$1,311/mo |
Vista Social ⚠️ | Scale + 40 extra profiles (undisclosed) | Flat rate + extras | $304/mo+ | $3,638/yr+ | +$145/mo min |
Sendible | Enterprise — 50 workspaces | Per workspace, unlimited users | $638/mo | $7,656/yr | +$479/mo |
SocialPilot | Ultimate + 40 extra accounts | Flat rate + $4/extra acct | $330/mo | $3,960/yr | +$171/mo |
Key takeaway
At 30 clients, Metricool Advanced ($159/mo) remains dramatically cheaper than every competitor. Buffer is next at $315/mo. Planable reaches $1,470/mo and Sprout Social $1,495/mo — over 9× Metricool.
⚠️ Structural notes
Agorapulse (10 profiles cap on all public plans), Loomly Beyond (60 accounts — insufficient for 90 needed), Vista Social Scale (70 profiles — needs 20 extra at undisclosed price). Prices marked with ⚠️ are public maximum references — real cost would be higher.
What do our users say about us?
Robyn-Lee S.
LinkedIn Marketing Consultant
Metricool’s platform stands out to me in terms of look, feel, and pricing when compared to other tools I’ve tried. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them.
Christa P.
Owner, Small-Business
It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform’s analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out.
Mark B.
Founder, Small-Business
Metricool’s data consolidation feature is outstanding. Being able to pull analytics from multiple social platforms, including the website, into a single dashboard is invaluable for giving clients a clear picture of their overall digital performance.
Emma H.
Communications Coordinator, Non-Profit
Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process.
Ricki T.
Owner, Marketing & Advertising
It’s been a great tool for me to use to batch create social media content when I have time.
The only tool you need is just a click away
Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or part of a social media team, you’ll find an ally in Metricool. Get much more, for much less
Our best-kept secret?
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For life. No credit card. No strings attached.
Other Metricool comparatives
Metricool delivers Google and TikTok Ads analytics, white-label reports, and Data Studio integration — without reserving the good stuff for top-tier plans.
Metricool covers the full picture — Google, Meta, and TikTok Ads analytics, white-label reporting, competitor tracking, and Data Studio, built for agencies that need everything in one place.
Metricool gives you deep analytics, competitor tracking, and ads management across Google, Meta, and TikTok — all in one place, without having to upgrade just to do your job.
You can find other comparisons on our social media management tools comparison page.
FAQ
1. Is there a free plan for social media management tools?
Several tools offer a genuinely free, permanent tier — not just a trial. Metricool’s free plan covers 1 brand across 11 social platforms, 50 posts/month, analytics, competitor tracking (up to 5 profiles), website analytics, and a unified inbox — at $0, no credit card required, no expiry. Loomly offers a free trial but no permanent free plan — paid plans start at $49/month billed yearly.
2. How much does a social media management tool actually cost for a small team?
Pricing models vary significantly — and the model matters as much as the base price. Some tools charge per social account, others per user, others per brand. Loomly’s Starter plan is $49/month (billed yearly) for 12 social accounts and 3 users. Its Beyond plan jumps to $249/month for unlimited users. Metricool’s Starter covers up to 5 brands with unlimited users at $22/month — and its Advanced plan (15 brands, unlimited users, full analytics + AI reporting) is $53/month. For growing teams, per-brand flat pricing is more predictable than per-user or per-account models.
3. What is the best social media management tool in 2026?
There’s no single answer — the best tool depends on your workflow. For teams that prioritize content approval and collaboration, tools with strong workflow features work well. For marketers who need to prove ROI with data — competitor tracking, ads performance, web analytics, and AI reporting — Metricool is consistently one of the top picks: over 3.5 million users, analytics across 11 platforms, Google + Meta + TikTok Ads in one dashboard, and Metricool Studio for AI-powered reports. The right tool is the one that covers your actual needs without charging for what you don’t use.
4. Is a social media management tool worth it for a small business?
Yes — if it saves you more time than it costs. The key is finding one that fits your scale without overcharging for features you won’t use. For small businesses, the most important things to look for are: a free or low-cost entry point to test before committing, analytics that show what’s actually working, and scheduling that covers all the platforms you use. Loomly is a solid option for teams that need structured approval workflows. Metricool offers a permanently free plan that includes analytics, competitor tracking, and multi-platform scheduling — making it one of the most accessible starting points for small businesses.
5. Can I track competitor performance directly from my social media management tool?
Not all tools offer this — and it’s one of the most underrated features for any team that wants to benchmark their content performance. Metricool includes competitor analysis from its free plan: track up to 5 competitor profiles at $0, up to 100 profiles on paid plans, across Instagram, Facebook, X/Twitter, YouTube, and TikTok. You can see their posting frequency, engagement rates, top content, and growth trends — without leaving your dashboard.
6. Can I manage my social media and my paid ads from the same tool?
Yes — with the right platform. Metricool combines organic scheduling and analytics with paid campaign management for Google Ads, Meta Ads, and TikTok Ads in a single dashboard. You can see impressions, spend, CPC, and CTR alongside your organic post performance — and Campaign Dashboards let you combine both in one view for any campaign, with AI-generated insights on what’s driving results.
7. Can I use AI to create content and generate reports automatically in 2026?
AI is now useful at two distinct levels in social media management: content creation (generating captions, adapting copy per platform) and reporting (turning raw data into structured insights without manual work). Metricool covers both: the AI Assistant helps with content creation, while Metricool Studio lets you describe what you need in plain language and generates a complete analytics report from your real data in minutes. The MCP integration (Model Context Protocol) goes further — connecting Metricool directly to Claude or ChatGPT so you can schedule posts or pull analytics without opening the app. These capabilities are absent from Loomly at any price point.