Metricool vs Later: price, features and comparison 2026
Metricool: analyze multiple brands in-depth, plan freely & fully manage your social ad campaigns.
Join Metricool, your social media copilot, from $0 per month.
No credit card. No strings attached. For life.
Forget about big investments, the best and most efficient tool doesn’t have to be expensive.
You can do all of this and much more with Metricool:
Manage up to 11 different social media platforms per brand.
Plan & analyze your social ad campaigns.
Improve your workflow with our AI Assistant.
More than 3.5 million users trust Metricool
… and here’s why:
Plan comparison
Metricool
Free plan
Yes
Premium plans from
$20 a month for 5 brands
Plan from
50 free monthly posts
Later
Free plan
No
Premium plans from
$16.67 a month for 1 brand
Plan from
30 posts per month for $16.67
Analytics and reports comparison
Calendar and planner comparison
Compare link-in-bio tools
Ads manager comparison
Team and other features
What do our users say about us?
Diego C.
Marketing Executive
Tool for measuring metrics
“It is a very comprehensive and easy-to-use tool. It allows me to connect various accounts like Facebook, Instagram, LinkedIn, YouTube, among others. It has graphs that summarize the interaction well according to each social network. I like that it also identifies which countries the profile visitors usually come from and provides the corresponding statistics based on their views. I use it every 15 days for my reports”
Geni R.
Small-Business (50 or fewer emp.)
A Game-Changer for Social Media Management and Analytics
“What I appreciate most about Metricool is its comprehensive approach to social media management and analytics. Here are a few highlights that stand out: unified dashboard, advanced scheduling features and in-depth analytics”
Iván J. M.
Press Relations Specialist
The best partner in Social Media for a CMO & Press Relations
“It’s easy to summarize: Metricool works for me and makes my life easier. At my agency we manage numerous corporate account profiles, hence monitoring and analyzing KPIs is one of my tasks and for years (and after the trial of a huge range of other tools) I have trusted Metricool to obtain reliable reports and data with which to draw conclusions for the management of the accounts and make decisions about them. It’s the most professional way to convey information to clients about their brand’s performance!”
Kris U.
Digital Marketing Consultant
Making Social Media Marketing Cool!
“Navigating Metricool is like a walk in the park. No tech headaches, just smooth sailing.
The charts and data layouts are not just smart; they’re downright good-looking. Makes explaining social stats to clients a breeze. Metricool doesn’t play favorites. It caters to all my social media pals, keeping everything in one cool place.”Sam M.
Small-Business (50 or fewer emp.)
Metricool is a fantastic platform to manage your client’s social media accounts
“Metricool powers our social media scheduling and analytics. It simplified client reporting with clear, insightful data and one-click PDF downloads, saving us hours of manual work. The transition from our old platform was seamless, the support team is excellent, and they constantly add new features to stay ahead.”
The only tool you need is just a click away
Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more for much less.
Our best-kept secret?
We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.
No credit card. No strings attached. For life.
Other Metricool comparatives
Metricool is your social media copilot. Competitor analysis, ads tracking, inbox management, and an AI assistant — all in one tool, built to grow with you.
Metricool covers the full picture — Google, Meta, and TikTok Ads analytics, white-label reporting, competitor tracking, and Looker Studio, built for agencies that need everything in one place.
Metricool delivers Google and TikTok Ads analytics, white-label reports, and Looker Studio integration — without reserving the good stuff for top-tier plans.
You can find other comparisons on our social media management tools comparison page.