CTR or click-through rate is the number of clicks that a link or URL gets divided by the number of impressions obtained.
In contrast to other advertising models and ratios, CTR is always calculated in percentage.
CTR’s main objective is to assess the impact of a digital ad campaign or check the result of an SEO strategy.
What CTR is used for
Once you learn about the different paid advertising models on the Internet, CPC, CPM, CPL or CPA will be part of your vocabulary. Then, it’s time to go deeper.
Is it possible to measure the success of a pay-per-click campaign with more detail?
Certainly, it is. Here it is where CTR comes into play. Click-through rate is used to evaluate the effectiveness and success of an online ad campaign.
A pay-per-click ad campaign is a guaranteed source of traffic to our website. In addition, if we can convert those visitors into customers, the outcome will be even better.
How is CTR calculated?
As we explained at the beginning of this article, the main aspect that makes CTR different from other ratios is that the result is expressed in percentages.