Google Ads Keyword Planner: How to use it

17 September 2019

Google Ads is the platform developed by Google to create online ads to help your brand improve the position in search pages. In other words, it helps you with your SEM strategy. Google Ads Keyword Planner is one of the most popular tools for your advertising campaigns or finding the right keywords for your SEO strategy.

You will find everything about this tool and how it can help you in this article.

Google Ads Keyword Planner

This free tool is part of Google Ads, a platform developed by Google to help you create your ad campaigns. It will assist you in finding the right keywords and getting an estimate of your traffic.

Once you have a Google Ads account and you are signed in, click the tool icon on the top right corner in the grey bar.  Then, click keyword Planner in the Planning section.

You will see two options:

  • Find new keywords
  • Get metrics and forecasts for your keywords

Find new keywords with this planner

Search for keywords that best describe your products or services. You will discover relevant keywords related to your company or brand.

Besides, you will obtain valuable information about these keywords such as:

  • How frequent these words are searched on Google
  • How searches vary across the time
  • Competition data

Get metrics and forecasts for your keywords

In this second option in Google Ads Keyword Planner, you can analyze the volume of searches and historical metrics of your keywords. Also, you can check the estimated performance in the future.

How Google Ads Keyword Planner works

To start using this tool, first you must include in the search box one or more keywords related to your business or words that best describe what you are advertising.

After introducing these words separated by commas or line breaks, a dashboard will display with different results and very helpful information

Settings and Filters

Before you get started, pay attention to the upper bar as shown in the image below:

In this section, you have to indicate where you want to position your brand with the keywords you are searching. Also, you must include the period of time that you want to analyze. Right above the chart, you can add or delete filters:

  • Show “Broadly Related Ideas” and “Closely Related Ideas”.
  • Exclude Adult Ideas such as alcohol or violence.

Keywords and metrics

Once you have searched for your keywords and have chosen your settings, you will find a chart with the keywords that Google has found.

There are several columns with all the information related to each word:

  • Volume: How many times a word has been searched in the period of time selected.
  • CPC
  • Average monthly searches: The average number of times users have searched for keywords and close related words based on the month range, the location and Search Network settings you have previously selected. Here you can see how popular your keywords are during different times of the year.
  • Competition: Helps you to understand how competitive a keyword is considering the location and Search Network targeting. The level of competition is determined by the number of advertisers that bid for each keyword in relation to all keywords across Google. If there isn’t enough data, the information will be replaced by a hyphen “-“.
  • Top of page bid (low range): It shows the lower range bid that advertisers has invested for a keyword’s top of page bid, based on your location and Search Network settings.
  • Top of page bid (high range): It shows the higher range bid that advertisers has invested for a keyword’s top of page bid, based on your location and Search Network settings.

You can sort this chart by the metric that you are more interested in and export the chart in a CSV file.

If you want to learn more, click these links:

➡️ Everything about Google Ads ⬅️

What do you think about Google Ads Keywords Planner? Now that you know more about this tool, start using it for your marketing strategy.

Sara Martín Sara Martín , 17 September 2019

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