LinkedIn growth doesn’t come from your page. It comes from people.
Only 7% of LinkedIn company pages grew last year. The brands that are growing aren’t posting more they’re investing in the right people: employees, customers, and creators who carry real audiences and real trust.
To understand what’s actually working, Metricool analyzed 673,658 posts from 63,108 LinkedIn accounts. Combined with Favikon’s creator intelligence, this playbook goes further than any LinkedIn study we’ve published before: not just what’s working, but who is driving it and how to find them.
The data controllers responsible for your data will be:
Metricool Software, S.L., which will process your data to manage your registration for the playbook download, contact you by email regarding the content, and share relevant information about Metricool’s services and solutions. You have the right to access, rectify, erase, restrict, object to the processing of your data, and request data portability. You can exercise your rights by contacting Metricool Software, S.L. at [email protected]. More information can be found in Metricool’s Privacy Policy.
Favikon, which will process your data to manage your registration for the playbook download, contact you regarding its services, and allow its Sales team to follow up with relevant information and solutions related to influencer marketing and creator discovery. You have the right to access, rectify, erase, restrict, object to the processing of your data, and request data portability. You can exercise your rights in accordance with Favikon’s Privacy Policy.
93% of LinkedIn company pages didn’t grow last year.
The strategy of “post on the page and wait” is over.
Here’s what the data reveals:
Personal profiles generate 63% higher engagement than company pages at every account size
Carousels get 11x more interactions than images, yet images are posted 6x more often
Posts with a question get 77% more comments
A creator with 28K followers and an authenticity score of 89 outperforms one with 490K followers and a score of 31
Only 7% of company pages actually grew last year
Inside the playbook: the Three Circles framework for building your LinkedIn people strategy, Metricool’s performance benchmarks by follower tier and industry, Favikon’s creator authenticity model, and a one-page creator evaluation checklist you can use before any partnership.
LinkedIn isn’t slowing down. It’s changing.
Get the playbook and get ahead of it.
The data controllers responsible for your data will be:
Metricool Software, S.L., which will process your data to manage your registration for the playbook download, contact you by email regarding the content, and share relevant information about Metricool’s services and solutions. You have the right to access, rectify, erase, restrict, object to the processing of your data, and request data portability. You can exercise your rights by contacting Metricool Software, S.L. at [email protected]. More information can be found in Metricool’s Privacy Policy.
Favikon, which will process your data to manage your registration for the playbook download, contact you regarding its services, and allow its Sales team to follow up with relevant information and solutions related to influencer marketing and creator discovery. You have the right to access, rectify, erase, restrict, object to the processing of your data, and request data portability. You can exercise your rights in accordance with Favikon’s Privacy Policy.