A workout plan for your LinkedIn content

Positioning, planning, and the data behind your decisions.

Built for people who already understand LinkedIn and want a better way to work on their content.

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If this sounds like you, this course is for you:

You’re on LinkedIn, but not sure how to position your personal brand or your company, or what you want to be known for
You post content, but don’t know if it’s well focused or what to improve
You’re active on LinkedIn, but not generating opportunities (either professional or business)
You want to understand what’s working and what isn’t so you can make better decisions

100% online and free

Self-paced

Practical frameworks

You’ll learn how to:

Define your positioning and optimize your profile

to attract the right audience.

Understand how the LinkedIn algorithm works

and what actually drives engagement.

Create content that sparks conversation

and strengthens your positioning.

Plan your content with consistency

instead of improvising each week.

Grow your network intentionally

and increase visibility through conversations.

Use metrics to understand what’s working

and refine your strategy over time.

A structured approach to LinkedIn Growth

Across three practical modules, you’ll turn “I should post something” into a plan you can actually stick to.

You’ll get clear on what you want to be known for, choose content that supports it, and use data to adjust along the way.

Build my LinkedIn strategy

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Module 1
Module 2
Module 3

Strategic Positioning

Before deciding what to publish, you need clarity on where you stand on LinkedIn.

In this module, you’ll define how you want to position yourself, who you want to attract, and how to turn your experience into a consistent professional message.

Content planning

Posting on LinkedIn isn’t just about being active — it’s about knowing what you want to say and why.

You’ll define what content aligns with your positioning, choose formats that support it, and develop ideas that create strategic value.

We’ll work with practical frameworks, so you’re not depending on momentum or mood every time you sit down to write.

Brand, business and decision-making

You’ll build your authority, understand how to use your company page, and learn what type of content helps attract clients or generate professional opportunities.

You’ll also learn how to use tools like LinkedIn Ads, Premium, or groups to reach more people.And how to use data to refine your approach without losing focus.

Our course lasts two weeks with three modules delivered progressively, so you can focus on each part without rushing. This allows you to complete everything at your own pace. At the end, you’ll receive a final email with additional resources.

Yes, completely free. No payments, no credit cards, and no hidden sales.

This is an advanced course, so having a basic understanding of LinkedIn is recommended. That said, the content is clearly structured, and most participants quickly adapt to the level.

It’s not required, but it’s recommended. We’ll use practical examples inside Metricool so you can apply the strategy step by step.

Yes. Everything will be delivered by email, and you’ll be able to revisit the materials anytime to keep applying and refining your strategy.