Meta has just released a new guide for Instagram and Facebook Reels ads, as spotted by Social Media Today. Since Reels are one of the most engaging formats on both platforms, doubling down on them could be a smart move for your social strategy. Here’s a breakdown of the guide’s key takeaways.

What Are the Pros and Cons of Reels Ads?

Before we dive into the insights, let’s take a quick look at the pros and cons of using Instagram and Facebook Reels Ads.

These short-form video ads follow the same vertical format as organic Reels and appear in between them as users swipe.

✅ Benefits:

• Popularity: Taps into the massive appeal of short-form video, especially among younger audiences.
• Full-Screen Engagement: The vertical format dominates the screen, keeping users focused.
• Trend Adaptation: Perfect for participating in challenges, tutorials, or viral content.

❌ Drawbacks:

• Scroll-Happy Audiences: If the hook isn’t strong, users might swipe past fast.
• Higher Creative Demand: You’ll need eye-catching, quality video to compete with organic content.

If your brand speaks to younger audiences or thrives on storytelling, Reels Ads are worth a shot. Keep videos under 30 seconds, use trending audio, and add captions or overlays for extra impact.

Why Reels Ads Work So Well

Meta’s new guide backs up what we’ve all known for a long while now: short videos aren’t just a trend, they are running the show on social media: 

• Over 60% of time spent on Meta platforms is on video.
• Instagram users spend almost 50% of their time watching Reels.
• More than 3.5 billion Reels are shared daily.

But it’s not just for entertainment:

• 85% of people take action after watching a Reel.
• 79% have bought a product or service they saw in a Reel.

And here’s what our study adds to the picture:

In absolute numbers, Instagram Reels offer better results: they get 52% more views and 34% more interactions on average. 

Reels Ads = Real Performance

Advertisers who use Facebook or Instagram Reels ads in their campaigns are seeing real impact: 

• +97% more add-to-cart actions, product views, and purchases on Facebook.
• +14% higher brand awareness compared to campaigns without Reels.
• Up to 24% increase in ad recall just by using the Reels format.

Best Practices for Facebook & Instagram Reels Ads

Want to make your Facebook Reels Ads shine ever better? Here are some tips to keep in mind: 

• Use vertical video (9:16 full-screen): it just looks better and grabs attention.
• Add some sound: whether it’s music, a voiceover, or cool effects, audio makes a big difference.
• Keep text away from the bottom 35% of the screen: Instagram’s interface can cover it up.

If you follow these, Meta says you can expect:

• 34.5% lower cost per result
• 2x better ad delivery

Work with Creators for More Impact

If you want your Instagram or Facebook Reels ads to feel more trustworthy, reach more people, and actually drive results, partnering with creators is the right way to go.

Why? Because creators already have their audience’s trust.

• 55% of users discover new brands through creators
• Over half say they’re more likely to buy when a creator promotes the product

With Meta Partnership Ads, you can:

• Lower cost-per-result by 5%
• Boost conversion rates by 20%

Metricool Makes it Easier 

Using Metricool to manage your Facebook and Instagram Ads can simplify your workflow:

• Centralize planning and scheduling of your organic and paid content in one place
• Measure what matters: track real results and adjust your strategy quickly
• Collaborate smoothly: work as a team, no messy spreadsheets needed

While the actual creation and launch of Reels ads happen through Meta Ads Manager, Metricool helps you keep everything organized once you connect your account.

Whether it’s Facebook Reels Ads or Instagram Reels Ads, one thing’s clear: Reels are where people spend their time. If you want to grow your brand, spark action, and truly connect, Reels Ads are worth a try.

Kata , 18 Juli 2025