Reels on Facebook

28 June 2023

Okay, so Facebook Reels have been around for over two years now? Yes, so what is there to know about them and are they effective?

Keep reading to find out!

What Are Reels on Facebook?

 ▶️ Reels on FB are short videos, up to 90 seconds, in a vertical format that you can find on your Reels page or Facebook feed. ◀️

Short videos on Facebook allow you to share different types of content, more casually and concisely than other Facebook formats such as posts with links, photos, or videos.

How to see Reels on Facebook?

✅ You can only see them from the Facebook mobile app.

✅ Facebook displays reels in the feed news. In other words, not just from pages you follow, like TikTok’s ‘For you’ section.

✅ You can access them through your profile in Menu > Reels.

✅ To continue viewing Reels, you can scroll down, similarly to how it works on Instagram Reels or TikTok. If you click on the video and watch the whole thing without scrolling, the next video will begin playing automatically.

❌ There is no Reel search engine, and you cannot access what a user has uploaded from their page.

You can boost your company page if you include reels in your marketing strategy on Facebook.

But Wait! Don’t leave yet. Here we will tell you how to share Reels on Facebook and what you can do with them.

facebook reels and short videos

How To Make Facebook Reels

You can create Reels from:

The feed (when you scroll down you will find the section between posts).

✅ A short video by clicking on the camera.

✅ Under the ‘What’s on your mind?’ section at the beginning of your Facebook homepage.

✅ In ‘Create a post’ from your brand page, in the ‘Photo/Video’, ‘Add to Story’ or ‘Reel’ options.

How to get Reels on Facebook?

You can access the reels you have created or saved from the Reels page. When creating a new short video, click on your profile image at the top right.

When you start creating a reel, Facebook will take you to the recording page, the camera screen and editing options.

Let’s do it!

1 Lights, camera…

Edit all aspects of your Facebook Reel before you start recording.

Facebook allows you to add music, recording speed, filters, timer, and put a wallpaper for your video: it can be a template from the social network or a photo from your reel.

2 Action!

When you have everything ready, click on record. Make as many clips as you need for your video. Keep in mind that the limit is 90 seconds and must last at least 3 seconds.

Once you have recorded your Reel, tap on Next.

3 Post-production

It’s time to make your short video attractive.

Add explanatory text to the video and place it anywhere on the screen, shorten the video, add captions or filters.

4 Post the Reel

Before publishing, remember that you can add a description about your short video including what it is about, adding hashtags, etc. Also, you can choose if you want the reel to be public or private to Facebook friends or just specific users.

If you are done setting up the reel, click on Share reel at the bottom, and done!


We recommend that you upload the Reels in public mode so that they can reach more people and get more interactions.

How You Can Interact With Facebook Reels

Speaking of interactions. Interactions are crucial on any social network, and for Facebook, Reels works the same.

How to interact with Reels on FB?

✅ Drop a Like on any short video you find.

✅ Leave a comment.

✅ ‘Follow’ the creator of Reels and stay informed on their short video page.

Share it on your wall or copy the link to take it to external pages or applications.

Saved Reels: save it on your Reels page to see it whenever you want.

These are the different types of interactions you can get with Facebook Reels. It is up to you to create good content, continue growing on the platform and encourage users to interact with your content.


The truth is that Facebook Reels is content that is always evolving.

The platform itself has been responsible for ensuring that there will be new features in the short term.

The newest feature to Facebook Reels is that you can now share public reels to your story!

Can I Download Facebook Reels?

The answer is yes! All you do is just follow these simple steps:

  • From your feed, you will then locate your profile picture on the top left and click on that
  • Then click reels
  • Click on the reel you would like to download
  • Then click download

Analytics of Facebook Reels

As in any social network and in any type of content, analytics, and data are key to understanding the path of your strategy.

To see the data and information about your content you have Facebook as well as Metricool.

Facebook Reels Analytics

Within the social network, you have the statistics of the reels you have published. To access them you only have to:

  • Go to your profile.
  • Click the insights button.
  • Tap All Content in the navigation bar at the top.
  • When you have the option on the screen, click on reels.
  • Finally, click the information icon next to the reel you want to see.

What information will you find?

  • People reached: This is the number of unique accounts that have viewed your content at least once, including ads.
  • Views: This is the number of times your video starts playing since an impression is counted.
  • Minutes played: The total minutes your videos have been played. Also included is the time spent playing them back.
  • Average playback time: The average time a reel has been played. This section also includes the time spent playing it again during a single stay in the video.
  • Likes, comments, and shares: The number of interactions each reel has gotten.

Facebook Reels Analytics with Metricool

From the Metrciool platform, you have all the statistics of your reels. Where?

  1. Sign up for Metricool or log in if you already have an account.
  2. Connect your Facebook account with Metricool.
  3. Go to the Analytics section > Facebook > Reels.
  4. Wait until you have the analytics of your content.

What information will you get?

  • Organic summary: A complete summary of the statistics of your reels, between engagement, interactions, average reach per reel, video views, and reels.
  • Interactions: Total interactions such as likes, comments, and the number of reels.
  • List of reels: A look at the reels you’ve uploaded with the title, date, and interactions.

Monetization of Reels

Facebook allows the monetization of Reels through overlay ads which are displayed in banners or stickers. The banner is at the bottom of the screen and the sticker is at the top right.

These ads do not disturb the user who is watching the Reel. They can enjoy the content without ruining the playback of the content.

By activating this option, Facebook will show ads in your Reels that are interesting for the viewer. In other words, the higher the quality of your Reels, the higher the chances of monetizing your content.

On the advertiser side, if you have access to Facebook’s in-stream ads, the tool automatically gives you access to overlay ads.

In this case, when you make an ad in the Ad Set section, select manual placements, Reel Overlay.

Facebook Reels Play Bonus Program

In order to offer more opportunities for content creators to profit from their Reels, Facebook has the ‘Reels Play’ bonus program.

With it, users can earn money by creating Reels for Facebook.

To qualify for this bonus program you have to meet certain requirements:

✅ That your Reels page complies with the Content Monetization Policies.

✅ The content you share on Reels cannot also be on Instagram, as well as those Instagram Reels that are recommended on Facebook.

✅ Reels must reach 1000 plays within 30 days.

At the moment, this program is only accessible by invitation from Facebook.

If you are a content creator, you will receive a notification from the social network in the Facebook app and in Creator Studio.

Facebook Reel Algorithm

Many always wonder why they see the random reels on their Facebook watch page. This has to do with the algorithm. Facebook uses something called Machine Learning, which means that the app is constantly tracking reels that users are interacting and engaging with in order to know which types of content they would want to see more of.

Other features

The truth is that the Reels on Facebook feature is constantly evolving.

The platform itself has been in charge of ensuring that there will be new features around this content in the short term, including the following standouts:

The ‘Remix’ feature already available on Instagram, will soon be on Facebook. This feature is about recording a short video through another user’s content and posting it on your Reels page.

The format is similar to TikTok Duets. Facebook will also make available the option to save Reels in drafts, as well as several internal video editing tools.

📍Where to See Reels

If you are on Facebook, you will have noticed that it is somewhat complicated to see or search for Reels. In the coming weeks, the platform intends to make the search for content easier:

The Reels can be shared in Facebook stories. You can see and create from the ‘Watch’ section.

Differences with Instagram Reels

What are the differences between Instagram and Facebook Reels?

Although they belong to the same company, Meta, and the type of content is similar, there are some differences between them:

⚡️ Captions

This feature is available on Facebook Reels but not on IG Reels. In both, you can add text manually and place it where you want, choosing the duration and customizing it with a font and color.

However, on Facebook you can add captions generated by the application itself, which will be helpful if you upload a video explaining something.

⚡️ Choose songs from other Reels

On Instagram, it is common that if you find an audio or song that you like, you use it to record your own video. By clicking on the title that accompanies it, you can record it directly.

This is not possible on Facebook. So, if there is an audio that you like you cannot use it for your reels. Also, if there is a song that you like, you will have to search for it manually.

⚡️ Cover photo

This option is only available on Instagram Reels and not on Facebook, although it makes sense, and we’ll explain why.

On Instagram, the cover photo is used to see the Reels from the creator’s feed, which is not possible on Facebook at the moment. 

⚡️ Other options

At the moment, Facebook has not enabled certain options available on Instagram Reels.

These include tagging other users or adding a location for your short video.

reels on facebook

Social networks continue to grow and provide new content opportunities. Take advantage of these Facebook Reels to continue growing your page’s presence on the Internet.

Have you already tried Facebook short videos? Share your thoughts with us. 👇🏻 

Carlos Bravo Carlos Bravo , 28 June 2023

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