Building social media reports is the best way to analyze the growth and improve of your social media strategy. And creating these type of reports are fundamental for this.
What is a Social Media Report?
The main purpose is to improve your daily work through understanding how to measure the impact of social media since you took control.
This report must show the activity that a specific brand or company had on different social networks.
➡️ When should a Social Media Report be delivered? This depends either on the agreement reached with your client or your interests, if we’re talking about your own business.
➡️ A report on social media is normally delivered at the end of a specific period of time and depending on that we can identify three types of reports: Weekly, monthly or annual report.
If you want our opinion, you should tend toward a social media monthly report. However, it’s also important to elaborate an annual report to present to the company so they can see the evolution of their brand during the year.
Social Media Report: Why it is important
It might look like a tedious task but a Social Media Report is important for the following reasons:
✅ It gives value to your work. If you don’t monitor your work, you’ll be unable to know whether your social media strategy is working or not.
✅ To allow your clients to see the evolution of their social networks accounts.
✅ To show that the obtained results helped to reach the targets outlined by you or the client.
✅ To measure ROI.
✅ To make changes or repeat actions.
What do you need to create a report?
It’s time to act and learn the steps to create your report. Pay attention!
Define the objectives on Social Networks
Your work is not only data collection but interpretation so you can implement the knowledge gained to improve your business or your client’s. These are the most common objectives determined by most brands:
➡️ Engagement or community development: Is your objective to get a high number of shares, likes and comments following your client’s instructions? Then, this is your goal.
➡️ Branding or attention-seeking: This should be your target if you focus on your brand being recognized.
➡️ Traffic: Choose this objective if your aim is to increase the number of visits to your website or blog.
Metrics that should be included in the report
The next step should be choosing the KPI’s that adapt better to these goals. With this illustrated example, you can get an idea of how you can do it:
Objective: Increasing the number of followers on social networks.
The KPI’s or metrics should be: Followers on Twitter or Instagram, Fans on Facebook, YouTube subscribers…
Where you can create your Social Media Report
Now your report is starting to take form! There is no specific format to design the template, you can use Excel, PowerPoint or PDF.
Don’t have time to design a template that gathers up all the information in a visual report? Then you should use tools that can prepare you a report in a matter of seconds such as Metricool.
Social Media Reports With Metricool
With Metricool you can create social network reports in a matter of seconds and automatically. Pay attention, I’ll tell you!
The first thing you have to do is connect your social network accounts Metricool, so that the tool collects your data and you have them on a dashboard, so you can consult it whenever you want.
To get a report in social networks you have to click on the tab of Analytics and then click on Generate report.
On the top right choose the period of time you want to analyze and download your metrics and in which language you want to download the report with Metricool:
✅ English, Spanish, Català, Deutsch, Italian, Netherlands, Português, Français and Galego.
✅ Check the ‘Brand Summary’ tab to have a complete report of all social networks together for the same brand: number of followers, impressions, interactions and ads.
Select the sections you want to appear in your new report and the amount of data you need.
✳️ You can change the logo to that of your company or your client and deliver a personalized report.
If you have a Metricool TEAM account, you can further customize your reports. Change to your liking:
- The background of the cover of the report
- The background of the body of the report
- The sections you want to appear in each social network
- The colors in which the metrics and graphs are going to go
- Your company logo
⚠️ If you want to receive a monthly report with the data you have configured, you can fill in the bottom of the screen your email and forget to create reports for the rest of months.
Use Metricools report downloads manager
With Metricool you can manage your reports and keep your reporting organized.
➡️ Metricool saves your last 10 reports and you can download them again in a moment. From this download manager you can make downloads instantly, with a single click on the format you previously downloaded.
Click on the previous reports section:
And you will see a screen with all the reports you have downloaded previously from Metricool.
✔️ Download your last 10 reports when you need them
✔️ You won’t have to wait for it to download. Once you click on download, your report will be collected in the Download Manager history and you will be able to access it when you need it. Just click and go.
Advantages of doing your reports with Metricool
With Metricool you obtain many of advantages to create your social media reports.
✅ You can personalize reports without having to screen capture stats on social networks.
✅ It allows you to choose the type of report on social media that you want: weekly, monthly or annual.
✅ The information is presented in a very visual and attractive way, your reports will look professional.
✅ You can include all the information you want
✅ Adding yours or your client’s logo in every page of the report.
✅ Choosing the format that best adapts to your preferences: PDF or PowerPoint.
✅ It will be ready in a few minutes and with no effort.
✅ You can customize your social media reports
How to present your report to a client
To avoid overwhelming your client with large amounts of data, your aim should be to create a simple and clean presentation. You should only include the main information and how you achieved your goals.
We recommend that you use PowerPoint or PDF format to make the information more visual.
So, now it’s time to put into practice everything we talked about today and amaze your clients with a striking Social Media Report.
Were you left wanting to know more? Tell us!