Analyze your competitors in depth

And for free, only with Metricool

Discover the secret behind your competitors’ strategies with Metricool. Observe the evolution of their followers in real time, analyze their engagement in detail, and detect the content that generates the best results for them.

With the Competitors feature, you can analyze up to 5 accounts for free or up to 100 with a paid plan. Perform benchmarks in seconds, and compare their metrics among themselves or against your own account to make data-driven strategic decisions.

Available for Instagram, Facebook, YouTube, X (formerly Twitter), and Twitch.

These brands are already Metricoolers:

What is Instagram engagement and why is it important to calculate it?

The key metric to know if you’re truly connecting with your audience.

Instagram engagement is much more than just a number: it measures how much your audience interacts with what you post. How important is it? Extremely important. It helps you understand whether your content is working, if you’re connecting with the right people, and how you can improve to grow even more. With our Instagram Engagement Rate Calculator, not only will you know if you’re on the right track, but you’ll also learn how to take your account to the next level. Because it’s not just about posting, it’s about connecting.

How to use our Instagram Engagement Rate Calculator.

 

Simple can also be powerful.

  • Add an Instagram username to the Engagement Rate Calculator.

  • Hit Enter.

  • Get the Engagement Rate, the average likes and comments, and how they compare to similar accounts.

Need to know more than just your engagement?

Metricool is the tool you deserve.

We know Instagram can be a challenge. That’s why we’ve created the perfect tool to help you analyze your account in-depth. And it’s free!

  • Deep dive into your audience and track how they evolve in real time.
  • Check all the metrics for your posts, reels, and stories to see what works (and why).
  • Spy on your competitors (or any account you want) to stay one step ahead.
  • And much more!

All this with an authorized and free tool.