Social media competitor analysis with Metricool
How are competitors, influencers, and brands in your industry performing on social media?
Get the tea on any account’s social media results
Available for
Imagine observing what is never on social media: how brands compare to each other on socials.
The truth and nothing but the truth.
Go beyond your competitors feed to see how their content is performing in real time.
Strategies, results, brilliant ideas, epic mistakes?
What would you do with all that information? 🧐
-
Refocus your strategy?
-
Gather ideas for your content?
-
Debunk myths?
-
Add your own spin to winning strategies?
Information is power.
And this is the closest thing to sneaking into the strategy and performance analysis meetings of the brands you want to keep track of. Because on Instagram, Twitter, YouTube, Twitch and Facebook (almost) nothing is what it seems:
-
Add the name of the account you want to analyze and in 1, 2, 3… done!
-
Sort the information by the metric you are interested in: posts with the highest engagement, comments, etc…
-
Click on any of their posts for in-depth analysis: hashtags used, topics, format, copy…
-
Take note of successful strategies to rework them for your brand.
Click, click, click… Boom! You have a strategic benchmarking tool.
You will save hours of research when analyzing and comparing your competitors’ brands and influencers in your niche.
Sometimes the social media kit provided doesn’t provide all the data. Analyze and make the decision for yourself if those influencers are the right ones to work with your brand.
If you’ve made it this far and you need more proof – that’s the attitude!
Take an inside look at what you can do with Metricool’s most gossipy tool, through a real case study.
This annual study by IAB, the world’s largest association of communication, advertising and digital marketing, was conducted with Metricool’s competitor analysis feature.
These brands are already Metricoolers: