2024 Social Media Summer School Itinerary
The doors have opened for Social Media Summer School!
Hello, future Social Media Manager. We’ve been looking forward to seeing you here.
Welcome to Metricool’s 2024 SOCIAL MEDIA SUMMER SCHOOL, the course you need to get started in the exciting world of social media management.
In these next 4 weeks, you will have access to all the program material so you can study the lessons at your own pace. Start from scratch or dive headfirst into the topics that pique your curiosity. Don’t worry, you can go back to the content as many times as you need.
All set? Press play and let’s get started!
WEEK 1: First steps as a Social Media Manager
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What is a Social Media Manager?
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Understanding social networks from the ground up
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What are social media networks?
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Social media dictionary
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What social networks should I be on?
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Social media marketing guides
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The checklist of a Social Media Manager
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How to perform a social media audit
WEEK 2: Create and analyze your first content plan
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Define a winning strategy for your social networks
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Create a social media content plan
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Schedule your posts
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Analyze the performance of your strategy
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How to measure the results of your social networks
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How to create reports for your clients
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Plan evergreen content automatically
WEEK 3: Create valuable content for social networks
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How to design posts for your social networks
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Image sizes for each social network
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Resource banks for social networks
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Image and video editing for social networks
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How to save hours creating social media content by “batching”
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Copywriting in social networks
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SEO on social networks
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How to create more effective posts with AI
WEEK 4: Manage your social networks professionally
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Online advertising with social ads
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Online advertising guides by social networks
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How to manage online crises in social media
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Identifying “trolls”
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What’s next? Start your career as a Social Media Manager
