Create and analyze your first content plan

1. Define a winning strategy for your social networks

The good stuff begins! It’s time to lay your cards on the table and start defining your content plans for your clients’ social networks. 

Remember that the first step in getting started with your content planning is to understand how the different social networks work. Check out the 2024 Social Media Dictionary and the Social Network Marketing Guides to help you get it right when it comes to creating your content plan.

Shall we continue? Let’s work together to create a social media content plan.

Keep your favorite notepad handy and press play to get started:

2. Create a social media content plan

Once you have defined the keys to your strategy, it’s time to get down to business with your content plan. This step is key to maintaining good organization in your social networks. Do not waste time hesitating between what to publish and what not to publish.Creating a content plan is a piece of cake if you have a well-defined strategy and the right tools! Download our 2024 social media template to learn how to organize your social media content in record time.

3. Schedule your posts

With a defined content plan, the only thing left to do is to schedule your post so that you can stop worrying and invest that time into other tasks such as finding new customers, improving your strategy, and even taking a proper day off with peace of mind. Because yes, Metricooler, although social media never sleeps, Social Media Managers should. Let’s see how easy it is to schedule your content with Metricool for all your social networks in just a few easy clicks.

If you want a quick overview, this video is for you:

If you want the in-depth tutorial, click here instead:

4. Analyze the performance of your strategy

Here comes one of our favorite parts, analytics. At Metricool, we are huge fans of data and we’re here to teach you what makes a good analysis on social networks.

 4.1 How to measure the results of your social networks 

Once you have a content plan in place, it’s time to analyze the data. Is the strategy working? Does it need to be reworked? To know if what you are doing is working, we have a strong ally: DATA.

These are the keys to measuring the performance of your strategy:

4.2 How to create reports for your clients

Whether for yourself or to send to your clients, reports are an indispensable tool for keeping track of your social strategy!

Reports can sound daunting, but creating them is actually very easy. You can even create them in just a few clicks thanks to tools like Metricool. 

Here’s how to generate your first report:

4.3 BONUS TIP: Plan evergreen content automatically

Metricooler, you are SO close to becoming a real PRO in social media management! Now, it’s time to share with you one of our life-saving features, our autolists.

Thanks to them, you can automate certain tasks such as recurring posts of evergreen content or even the automatic publication of new tweets every time you upload a video to your YouTube channel, an article to your blog, or a new episode of your podcast.

Sounds good, doesn’t it? Press play and we’ll explain how to do it step by step.