Manage your social networks professionally
1. Investing in Social Media: Paid Ads
While organic content is more up our alley, paid advertising is a powerful strategy for expanding brand awareness, attracting new customers, and driving conversions.
Understanding how paid ads function can help you maximize your marketing budget, and knowing when it’s time to launch a paid advertising campaign.
Here, we’ll explain the process from start to finish.
1.1 Explaining social media ads across each channel
Each social media platform offers different ad options and formats. Learning these distinctions is essential for creating effective campaigns. Our guides cover the essentials for every major network.
This guide walks you through the ads available on each network and facts to keep in mind when building your first paid advertising campaign:
1.2 Online advertising guides by social network
Each social network has distinct advertising guidelines and formats that impact campaign success. Mastering these is the key to maximizing your ad performance.
Dive into our step-by-step guides to become an expert advertiser on every platform.
2. Manual for Mitigating Online Crises
In an ideal world, everyone would be respectful online, and social media managers wouldn’t have to deal with trolls, negative comments, or crises.
Unfortunately, these challenges are a regular part of the job, so being prepared to handle them is essential.
2.1 How to manage online crises in social media
Whether it’s a negative comment on your post, a user who is trolling your page, false information, or product issues, it can be scary, but you shouldn’t have to handle it alone without the right resources.
Follow this essential guide to managing a social media crisis, so you’re prepared for anything.
2.2 Identifying “trolls”
Trolls are an unfortunate reality in social media. These users provoke conflict just for fun and can disrupt your community.
Learn how to recognize trolls early and respond effectively to protect both your peace of mind and your community.
3. What’s Next? Jumpstarting Your Social Media Manager Career
Metricooler, you’re ready to kick off your career as a Social Media Manager! Start reaching out to new clients, stay curious by keeping up with the latest trends, and keep growing your skills.
Before we say goodbye, here are some FREE resources to help you continue learning, plus a handy template for crafting social media management proposals to impress potential clients:
1️⃣ MetrilabAI, the future of Social Media is here. In just 60 minutes, we give you the tools to translate data into decisions and turn repetitive tasks into simple prompts. Learn how to use artificial intelligence as a real ally in your daily life.
2️⃣Your new favorite weekly newsletter, all about social media updates.. Sign-up for FREE here!
3️⃣Find out what’s happening with live masterclasses and gain social media knowledge. Subscribe to Metricool’s YouTube channel.
See you soon, Metricooler!
Looking to step into content creation? Whether you’re going for a full-time influencer or a UGC creator, we have resources to build your portfolio and land your first brand collab.
⭐Content Creator Media Kit Template