Social Media Tools: Metricool vs. Buffer
You’ve just found your social media copilot
Get in-depth analysis, plan without limits & manage messages
No more paying per network, up to 11 different social media channels for $0 a month.
For life. No credit card. No strings attached.
Yes, yes, free. No trial period, no credit card, forever.
Plan up to 550 posts per month, with no additional cost.
Analyze your accounts, your website, your hashtags & your competitors.
Create and measure Google & social ad campaigns.
More than 2 million users trust Metricool
… and here’s why:
Source: G2 Comparative report Winter 2024
Plan comparison
- Free plan
- Plan up to
- Premium plans from
Metricool
- ✔
- 11 channels for $0
- $18 per month for 5 brands with 14 accounts per brand
Buffer
- ✔
- 3 accounts for $0
- $5 per month for each account
Analytics and reports comparison
- Free analytics
- Competitor analysis
- Web/blog analytics
- Hashtag analysis
- Social ads analysis
- Report generator
- Report customization
- Looker Studio Connector
Metricool
- In depth for 11 accounts
- ✔
- ✔
- ✔
- ✔
- From 70 accounts for $18/month
- ✔
- From $45/month
Buffer
- Basic, from the last 30 days for 3 accounts
- ✖
- ✖
- ✖
- ✖
- From 3 accounts for $15/month
- ✔
- ✖
Calendar and planner comparison
- Connect to
- Free planning for up to
- Unlimited Premium Planning
- Automatic publishing
- Best Hours Generator
- Approval system
- Automatic content generator (autolists)
- Multimedia and post library
- Image and video editor
- PDF scheduling (LinkedIn)
- RSS Feed scheduling
- Selection of covers for Reels
- AI Social Media Assistant
- Drive Integration
- Canva Integration
Metricool
- Up to 11 channels for $0
- 50 posts per month per account
- ✔
- ✔
- ✔
- From $45/month for 15 brands
- ✔
- ✔
- ✔
- ✔
- ✔
- Free
- ✔
- ✔
- ✔
Buffer
- Up to 11 accounts for $0
- Limit of 10 simultaneous content per account
- ✔
- ✔
- ✔
- From $110/month for 1 brand
- ✔
- ✔
- ✔
- ✖
- ✖
- With paid plans
- ✔
- ✔
- ✔
Compare link-in-bio tools
- Create of multiple links-in-bio
- Link-in-bio analytics
- Customizable templates
Metricool
- ✔
- ✔
- ✔
Buffer
- ✔
- ✔
- ✔
Ads manager comparison
- Google Ads Analytics
- Facebook Ads Analytics
- TikTok Ads Analytics
- Google and Facebook Ads campaign creator
- Automatic results reporting
Metricool
- ✔
- ✔
- ✔
- ✔
- ✔
Buffer
- ✖
- ✖
- ✖
- ✖
- ✖
Team and other features
- Team access and role management
- White Label
- Inbox management
- Customer support
- Zapier Integration
- Looker Studio Integration
Metricool
- Yes, from $45/month for 15 brands
- ✔
- Free
- Via live human chat, email and help center
- ✔
- ✔
Buffer
- Yes from $110/month for 1 brand
- ✖
- With paid plans
- Via email and help center
- ✔
- ✖
What do our users say about us?
The only tool you need is just a click away
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Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
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Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less
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Our best-kept secret?
We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.
For life. No credit card. No strings attached.