Social Media Tools: Metricool vs. Later
Metricool: The friend you need
Analyze multiple brands in-depth, plan freely & fully manage your social ad campaigns.
Join Metricool, your social media copilot, from $0 per month.
For life. No credit card. No strings attached.
Forget about big investments, the best and most efficient tool doesn’t have to be expensive.
You can do all of this and much more with Metricool:
Manage up to 11 different social media platforms per brand.
Plan & analyze your social ad campaigns.
Improve your workflow with our AI Assistant.
More than 2 million users trust Metricool
… and here’s why:
Source: G2 Comparative report Winter 2024
Plan comparison
- Free plan
- Premium plans from
- Plan from
Metricool
- ✔
- $18 a month for 5 brands
- 50 free monthly posts
Later
- ✖
- $16,67 a month for 1 brand
- 30 posts per month for $16.67
Analytics and reports comparison
- Analysis from
- Competitor analysis
- Web/blog analytics
- Hashtag analysis
- Social ads analysis
- Report generator
- Report customization
- Looker Studio Connector
Metricool
- 11 accounts for $0
- ✔
- ✔
- ✔
- ✔
- ✔
- ✔
- From $45/month
Later
- 8 accounts for $16.67/month
- ✖
- ✖
- Yes from $30/month
- ✖
- ✔
- ✔
- ✖
Calendar and planner comparison
- Connect to
- Unlimited monthly content planning
- Automatic publishing
- Best Hours Generator
- Approval system
- Automatic content generator (autolists)
- Multimedia and post library
- Image and video editor
- PDF scheduling (LinkedIn)
- RSS Feed scheduling
- Cross-platform scheduling
- AI Social Media Assistant
- Google Drive Integration
- Canva Integration
Metricool
- Up to 11 different social media accounts
- ✔
- ✔
- ✔
- From $45/month
- ✔
- ✔
- ✔
- ✔
- ✔
- ✔
- From 5 credits per month free
- ✔
- ✔
Later
- Up to 8 different social media accounts
- ✔
- ✔
- ✔
- From $133.33/month
- ✖
- ✔
- ✔
- ✖
- ✖
- ✔
- From 5 credits per month for $16.67
- ✔
- ✔
Compare link-in-bio tools
- Create of multiple links-in-bio
- Link-in-bio analytics
- Customizable templates
Metricool
- ✔
- ✔
- ✔
Later
- ✔
- ✔
- ✔
Ads manager comparison
- Google Ads Analytics
- Facebook Ads Analytics
- TikTok Ads Analytics
- Google and Facebook Ads campaign creator
- Automatic results reporting
Metricool
- ✔
- ✔
- ✔
- ✔
- ✔
Later
- ✖
- ✖
- ✖
- ✖
- ✖
Team and other features
- Team access and role management
- White Label
- Inbox management
- Drive Integration
- Canva Integration
- Zapier Integration
- Looker Studio Integration
Metricool
- From $45/month
- ✔
- ✔
- ✔
- ✔
- ✔
- ✔
Later
- From $133,33/month
- ✖
- ✔
- ✖
- ✔
- ✖
- ✖
What do our users say about us?
The only tool you need is just a click away
-
Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
-
Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less
-
Our best-kept secret?
We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.
For life. No credit card. No strings attached.