The Basics of Social Media Management

1. Understanding the Social Media Landscape: Picking Your Players

What are the benefits and drawbacks of each social media platform? How can I choose the right channels for my brand? 

I’m sure we’re all aware of the major social media platforms. But, what are the specific benefits and drawbacks for brands? Selecting the right platforms for your business depends on your target audience, industry, competitors, offerings, and resources. 

What differentiates the many social media platforms? Is it enough to just upload content to some of them? How do the different algorithms work? 

We’ll review the mechanics of the different social networks so that you can leave this course as an expert social media manager.

The million-dollar question: does a brand or company have to be on ALL social networks? How do you choose which ones to post content on? Well, you need a content strategy. This will ensure you have a roadmap to success! Learn how to be consistent on social media and never lack content. 

But don’t worry, we will get to building your ultimate content strategy later. Right now, let’s focus on your aspiring role as a social media manager!

2. Become a Social Media Manager: The Essential Checklist and Dictionary

What is a social media manager and what roles do they play?

Social Media Manager positions are some of the most in-demand positions in the digital workforce today. This person manages the online presence of a brand or company, often on multiple channels. 

While social media management is often confused with simply posting social media content, we know there’s a lot more behind the scenes. Before embarking on your social media manager journey, you need to know what to expect from this role. 

What are the daily tasks of a Social Media Manager? What skills do you need to perform this job successfully?

Find out below!

Now that you know the fundamentals of being a social media manager, is it possible to have all your social media tasks under control? 

Yes, and it’s not a matter of magic, but of a simple trick. The key is to create a checklist that collects all your daily, weekly, and monthly tasks.

We’ll guide you step by step so you don’t fall into chaos and your social networks stay under control.

How can you effectively communicate as a social media manager?

Of course, to stand out on a social network, the first thing to do is to know it inside out. And what better way to help you than to have a dictionary of must-know vocabulary about social networks in 2024?

We provide you with the information you need to identify the most popular social networks and how brands and users make the most of them. Check out the dictionary to learn the needed lingo.

3. Setting Your Brand Up For Success: Marketing Guides and Account Audits

What are the first steps to take for social media success?

A social media audit is the starting point of your social media strategy. Analyzing the state of your client’s social networks is essential to define a strategy that stands out. 

We tell you how to do a social media audit step by step in the below blog.

If Instagram, LinkedIn, or TikTok are your main platforms, check out these audit videos for tips and concrete examples with actual accounts! 

Once you know which social networks you want to position your brand or company on, what’s the next step? Understand what works and what doesn’t on each of the social platforms. 

How can I market my brand on each channel? 

Take a look at these marketing guides for the different social networks to discover the keys to a winning strategy on these platforms.

For the essential strategies and overall tips for marketing your business on social media, make sure to watch this video:

Yay, you made it through the first module, congratulations! What did you learn? Let’s review…