First steps as a Social Media Manager

1. What is a Social Media Manager?

Social Media Manager positions are some of the most in-demand positions in the digital workforce today.  This person manages the online presence of a brand or company on different social media networks.

But what can you expect from this job? What are the daily tasks of a Social Media Manager? What skills do you need to successfully perform this job?

Let’s find out!

2. Understanding social networks from the ground up

Surely this is not the first time you’ve heard about all the different social networks, but maybe you are wondering how they work and what the differences are. Which ones should your brand be on? These and other questions will be answered below.

2.1 What are social media networks?

Do you know what differentiates the many social media platforms? Is it enough to just upload content to some of them? How do the different algorithms work? 

We’ll review the mechanics of the different social networks so that you can leave this course an expert in them.

2.2 Social Media Dictionary (2024)

To stand out on a social network, the first thing to do is to know it inside out. And what better way to help you than to have a dictionary of must-know vocabulary about social networks in 2024?

We provide you with the information you need to identify the most popular social networks and how brands and users make the most of them. Check out the dictionary to learn the needed lingo.

2.3 What social networks should I be on?

The million-dollar question: does a brand or company have to be on ALL social networks? How do you choose which ones to post content on? Well, you need a content strategy. This will ensure you have a roadmap to success! Learn how to be consistent on social media and never lack content.

2.4 Social media marketing guides

Once you know which social networks you want to position your brand or company on, what’s the next step? Understand what works and what doesn’t on each of the social platforms. 

Take a look at these marketing guides for the different social networks to discover the keys to a winning strategy on these platforms.

3. The checklist of a Social Media Manager

Is it possible to have all your social media tasks under control? 

Yes, and it’s not a matter of magic, but of a simple trick. The key is to create a checklist that collects all your daily, weekly, and monthly tasks.

We’ll guide you step by step so that you don’t fall into chaos and your social networks stay under control.

4. How to perform a social media audit

A social media audit is the starting point of your social media strategy. Analyzing the state of your client’s social networks is essential to define a strategy that stands out.

We tell you how to do a social media audit step by step in the below blog.

If Instagram, LinkedIn, or TikTok are your main platforms, check out these audit videos for tips and concrete examples with actual accounts