The Newsroom

Welcome to Metricool’s newsroom!

Find the latest news, product releases, and press coverage for Metricool, the professional Swiss army knife for social media managers and digital marketers.

Explore our media kit and brand assets to learn more about our team, clients, reports, and branding materials.

Put on your headphones and dive in:

Social Media Marketing in 2025: AI, Authenticity, Ads and…

How To Know When It’s Time To Try A New Social Media Channel

How brands can tap into Pinterest’s resurgence

LinkedIn and Pinterest Soars as TikTok Continues to Dominate

What brands can learn from the Super Bowl ads we’re still talking about

Planning to kill your mascot? Consider the following

And also in…

A look at how big of a hit Travis Kelce and Taylor Swift scored with their podcast teaser

Adobe launches new Express tool for small businesses – and I spoke exclusively to its chief to find out the top 5 things you need to know

LinkedIn Launches First Impression Ads, Expands CTV Capabilities for B2B Marketers

Create, Post, Track – All In One Place: Adobe Teams Up with Metricool

You Can Now Use Metricool Inside Adobe Express

13 Strategies for Consistent Content Creation

How to Promote Your Original Research Report to Get Maximum Press Coverage

Metricool’s 2025 Social Media Report Highlights LinkedIn and Pinterest Growth Amid TikTok’s Continued Dominance

About Metricool

Key features of Metricool include:

    Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells as a SaaS social media management, analytics, and automation tool in Madrid, Spain. With over 2 million users, thousands of globally recognized brands are Metricoolers including Forbes, Costco, FOX, KFC, Warner Music Group, Adidas, Volvo, and H&M.

    Metricool strives to help as many social media professionals, business owners, and agencies as possible increase productivity and scale growth through centralized management, automatic scheduling and reporting, and content creation.

  • 01

    Centralized social media scheduling, asset management, and content creation

  • 02

    On-demand content analytics and custom monthly reporting

  • 03

    Unified inbox management for replies, DMs, comments, and reviews

  • 04

    Campaign building and management for Google, Meta, and TikTok ads

  • 05

    Personalized link-in-bio pages to drive and monitor external traffic.

2015

Metricool was founded in Madrid , Spain by Juan Pablo Tejela and Laura Montells

+100

People, from all over the world, work daily to make Metricool the best possible tool.

+2,000,000

Professionals, brands and agencies trust Metricool with their social media.

+120

Metricool is a global brand with staff and users from over 120 countries.

+40,000

Reports have been created and automatically sent.

+4,000,000

Post have been scheduled and posted to over 10 social media platforms.

These brands are already Metricoolers

Learn more

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